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Winterreifen 215 60 R16

Fail

Shoppers spend an estimated $0 a year here, so Winterreifen 215 60 R16 is a Fail.

Flapen Score
42
42 / 100
Ranks 1,165 of 1,428 Auto & Motorrad niches · −9 vs the category median of 51
Market size
€0/yr31K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
53%top-5 click share · 13 brands · 21 sellers

Flapen Score

Winterreifen 215 60 R16 against its category

The dotted line is the Auto & Motorrad average. Past it, Winterreifen 215 60 R16 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winterreifen 215 60 R16 market on Amazon at a glance

Shoppers on Amazon Germany searched for Winterreifen 215 60 R16 31K times last year and spent an estimated €0. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
October23.4× the quietest month
Top search term
winterreifen 215 60 r1617K searches a year

02 · Price

A sale here is worth €70.89.

Listings sell for €70.89 on average, from €46.80 to €110.01. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €70.89 that is €0 to €7K a year per listing.

Average price
€70.89inside the $15 to $100 sweet spot
Price range
€46.80–€110.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,514 within Reifen & Felgen. It carries 127 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
57%
Out of stock, average day
3.0%
Average rank
#1,514in Reifen & Felgen
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
127per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Winterreifen 215 60 R16 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

21

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

36%

  • Brand 115%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Winterreifen 215 60 R16 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 23.4×

Reviews and returns

What reviews say buyers love and hate about Winterreifen 215 60 R16

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
0.4%of orders come back
“Sind gute reifen”
A buyer, on “Qualität insgesamt”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Winterreifen 215 60 R16 questions

Answered from the same tracked data.