Is winterreifen 195 65 r15 profitable to sell on Amazon Germany?

The niche generates €33K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.8%. Flapen's verdict: Skip it (43/100).

How competitive is the winterreifen 195 65 r15 niche?

14 brands and 23 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in winterreifen 195 65 r15?

Top complaints mined from reviews: Geräuschpegel, Preis-Leistungs-Verhältnis. The return rate is 0.9%.

When does demand for winterreifen 195 65 r15 peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 21.4× the quietest.

What does it cost to enter the winterreifen 195 65 r15 niche?

Listings span €36.98–€54.56; the average listing price is €44.90 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.

winterreifen 195 65 r15

Skip it

Soft demand (-50.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible€44.90

avg listing price — sweet spot $15–$100

Price range

Incredible€36.98–€54.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great251.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€33K

€33K/yr · 76K searches

Growth

Bad-50.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, winterreifen 195 65 r15 is a €33K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

winterreifen 195 65 r15 market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €112K–€135K; units × avg price
Conversion rate: 1.0%
Avg BSR: #888
Page quality: 0%
Prime: 56%
Sponsored: 6%
Out of stock: 8.6%
Avg brand age: 86 months
Avg seller age: 233 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

HANKOOK29%
Uniroyal12%
Kumho11%
Nexen8%
FULDA8%
Bridgestone6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 21.4×

Open Trend

Top winterreifen 195 65 r15 search terms

winterreifen 195 65 r1541K/yr -48.8%0.9% conv.
195 65 r15 winterreifen27K/yr -57.0%0.8% conv.
195 65 15 winterreifen8K/yr -38.1%1.1% conv.

All search terms

Top winterreifen 195 65 r15 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

HANKOOK€47.894.6★275 rev

Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)

Uniroyal€42.434.5★164 rev

Nexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T Winterreifen

Nexen€41.904.5★187 rev

FULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - Winterreifen

FULDA€49.124.6★463 rev

195/65R15 91T WinterCraft WP52+

Kumho€36.983.8★8 rev

Newest

by launch date

195/65R15 91T WinterCraft WP52+

Kumho€36.988 rev

9mo ago

SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen

SYRON Tires€39.5324 rev

1y ago

Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)

BERLIN TIRES€38.64852 rev

2y ago

HANKOOK - 195/65 R15 TL 91H WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

HANKOOK€54.12275 rev

3y ago

HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

HANKOOK€47.89275 rev

3y ago

What buyers say about winterreifen 195 65 r15

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“gute Qualität, Alles Super!”

Preis-Leistungs-Verhältnis28%

“Preis/Leistung passt auch als "Ganzjahresreifen".”

Reibung13%

“Gute Reifen”

Haltbarkeit8%

“Zuverlässigkeit”

Gesamtgröße8%

“Passen gut”

Haftung/Klebrigkeit4%

“Gute Haftung”

Geräuschpegel4%

“Kaum Laufgeräusche”

What buyers complain about

Geräuschpegel44%

“Ordentlicher Ganzjahresreifen, etwas lauter”

Preis-Leistungs-Verhältnis33%

“Zu teuer gewesen”

Top return reasons

Gesamtgröße73%

Kompatibilität – insgesamt14%

Wartung und Reparatur5%

Defekt Material/Teile5%

Benutzerfreundlichkeit5%

Common questions

Is winterreifen 195 65 r15 profitable to sell on Amazon Germany?: The niche generates €33K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.8%. Flapen's verdict: Skip it (43/100).
How competitive is the winterreifen 195 65 r15 niche?: 14 brands and 23 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in winterreifen 195 65 r15?: Top complaints mined from reviews: Geräuschpegel, Preis-Leistungs-Verhältnis. The return rate is 0.9%.
When does demand for winterreifen 195 65 r15 peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 21.4× the quietest.
What does it cost to enter the winterreifen 195 65 r15 niche?: Listings span €36.98–€54.56; the average listing price is €44.90 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.