How competitive is the Winterreifen 195 65 R15 niche on Amazon Germany?

14 brands and 23 sellers compete in Winterreifen 195 65 R15 on Amazon Germany. The top 5 Winterreifen 195 65 R15 products take 62% of clicks and its top 5 brands hold 69% of demand.

What do buyers complain about in Winterreifen 195 65 R15?

Winterreifen 195 65 R15 buyers on Amazon Germany complain most about Geräuschpegel, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Winterreifen 195 65 R15 niche?

Winterreifen 195 65 R15 sells for €44.90 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €36.98–€54.56. The average incumbent carries 252 reviews — the moat a new listing must climb.

Winterreifen 195 65 R15

soft demand (-50.8% this quarter) — Winterreifen 195 65 R15 doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,125 of 1,428 Auto & Motorrad niches · −8 vs the category median of 51

This niche Category average · 1,428 niches

Is Winterreifen 195 65 R15 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Winterreifen 195 65 R15 is a €33K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Winterreifen 195 65 R15: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.8% over the last 90 days and 1.0% of searches end in a purchase.

€33K

revenue / yr

Units sold / yr3K

Search volume / yr-50.8%76K

Conversion rate1.0%

Avg price€44.90

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers14 · 23

Top-5 product click share62%

Open market31%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Winterreifen 195 65 R15 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

Price: €47.89
Rating: 4.6/5
Reviews: 275
Age: 3y ago

Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)

Price: €42.43
Rating: 4.5/5
Reviews: 164
Age: 4y ago

Nexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T Winterreifen

Price: €41.90
Rating: 4.5/5
Reviews: 187
Age: 7y ago

FULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - Winterreifen

Price: €49.12
Rating: 4.6/5
Reviews: 463
Age: 13y ago

195/65R15 91T WinterCraft WP52+

Price: €36.98
Rating: 3.8/5
Reviews: 8
Age: 9mo ago

Newest

by launch date

195/65R15 91T WinterCraft WP52+

Price: €36.98
Rating: 3.8/5
Reviews: 8
Age: 9mo ago

SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen

Price: €39.53
Rating: 4.6/5
Reviews: 24
Age: 1y ago

Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)

Price: €38.64
Rating: 4.6/5
Reviews: 852
Age: 2y ago

HANKOOK - 195/65 R15 TL 91H WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

Price: €54.12
Rating: 4.6/5
Reviews: 275
Age: 3y ago

HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

Price: €47.89
Rating: 4.6/5
Reviews: 275
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

HANKOOK29%
Uniroyal12%
Kumho11%
Nexen8%
FULDA8%
Bridgestone6%

Winterreifen 195 65 R15 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR1.0%Products16Brands14Top 5 Brands69%OOS Rate8.6%Rating4.5★Reviews252Avg BSR#888

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 21.4×

Top Winterreifen 195 65 R15 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

winterreifen 195 65 r1541K/yr -48.8%0.9% conv.
195 65 r15 winterreifen27K/yr -57.0%0.8% conv.
195 65 15 winterreifen8K/yr -38.1%1.1% conv.

What reviews say buyers love and hate about Winterreifen 195 65 R15

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Qualität insgesamt32%

“gute Qualität, Alles Super!”

Preis-Leistungs-Verhältnis28%

“Preis/Leistung passt auch als "Ganzjahresreifen".”

Reibung13%

“Gute Reifen”

Haltbarkeit8%

“Zuverlässigkeit”

Gesamtgröße8%

“Passen gut”

What buyers complain about

78% of reviews

Geräuschpegel44%

“Ordentlicher Ganzjahresreifen, etwas lauter”

Preis-Leistungs-Verhältnis33%

“Zu teuer gewesen”

Winterreifen 195 65 R15 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

73%

2Kompatibilität – insgesamt

14%

3Wartung und Reparatur

4Defekt Material/Teile

5Benutzerfreundlichkeit

Common Winterreifen 195 65 R15 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Winterreifen 195 65 R15 43/100 on Amazon Germany — Skip it. The niche generates €33K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -50.8% over the last 90 days.