Winterreifen 195 65 R15
FailDemand is soft, at -50.8% this quarter, so Winterreifen 195 65 R15 is a Fail.
- Flapen Score
- 43 / 100Ranks 1,125 of 1,428 Auto & Motorrad niches · −8 vs the category median of 5143
- Market size
- €33K/yr76K searches / yr
- 90-day growth
- -50.8%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 23 sellers
Flapen Score
Winterreifen 195 65 R15 against its category
The dotted line is the Auto & Motorrad average. Past it, Winterreifen 195 65 R15 is stronger. Inside it, weaker.
Market
The Winterreifen 195 65 R15 market on Amazon at a glance
Shoppers on Amazon Germany searched for Winterreifen 195 65 R15 76K times last year and spent an estimated €33K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -50.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- €33Ka year
- Peak month
- October21.4× the quietest month
- Top search term
- winterreifen 195 65 r1541K searches a year
02 · Price
A sale here is worth €44.90.
Listings sell for €44.90 on average, from €36.98 to €54.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €44.90 that is €0 to €4K a year per listing.
- Average price
- €44.90inside the $15 to $100 sweet spot
- Price range
- €36.98–€54.56
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #888 within Reifen & Felgen. It carries 252 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 56%
- Out of stock, average day
- 8.6%
- Average rank
- #888in Reifen & Felgen
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 252per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Winterreifen 195 65 R15 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen
- Price
- €47.89
- Rating
- 4.6/5
- Reviews
- 275
- Age
- 3y ago

Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)
- Price
- €42.43
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 4y ago

Nexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T Winterreifen
- Price
- €41.90
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 7y ago

FULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - Winterreifen
- Price
- €49.12
- Rating
- 4.6/5
- Reviews
- 463
- Age
- 13y ago

195/65R15 91T WinterCraft WP52+
- Price
- €36.98
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 9mo ago
Trending
estimated 90-day click momentum
NANKANG - 195/65 R15 TL 95T WINTER ACTIVA SV-4 XL BSW M+S 3PMSF - Winterreifen
- Price
- €46.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 14y ago

Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)
- Price
- €42.43
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 4y ago

195/65R15 91T WinterCraft WP52+
- Price
- €36.98
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 9mo ago

CST Winterreifen 195/65 R 15 91T Medallion Winter WCP1
- Price
- €49.45
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 7y ago

SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen
- Price
- €39.53
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
195/65R15 91T WinterCraft WP52+
- Price
- €36.98
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 9mo ago

SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen
- Price
- €39.53
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago

Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)
- Price
- €38.64
- Rating
- 4.6/5
- Reviews
- 852
- Age
- 2y ago

HANKOOK - 195/65 R15 TL 91H WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen
- Price
- €54.12
- Rating
- 4.6/5
- Reviews
- 275
- Age
- 3y ago

HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen
- Price
- €47.89
- Rating
- 4.6/5
- Reviews
- 275
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
23
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
25%
- HANKOOK29%
- Uniroyal12%
- Kumho11%
- Nexen8%
- FULDA8%
- Bridgestone6%
Demand
Winterreifen 195 65 R15 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 21.4×
Search terms
Top Winterreifen 195 65 R15 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- winterreifen 195 65 r1541K/yr
- 195 65 r15 winterreifen27K/yr
- 195 65 15 winterreifen8K/yr
Reviews and returns
What reviews say buyers love and hate about Winterreifen 195 65 R15
We read the reviews and the return reasons for every product selling here.
“Ordentlicher Ganzjahresreifen, etwas lauter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Winterreifen 195 65 R15 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









