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Werkstatthocker

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -7.1% this quarter, so Werkstatthocker is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 1,428 Auto & Motorrad niches · +6 vs the category median of 51
Market size
€200K/yr212K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
34%top-5 click share · 31 brands · 94 sellers

Flapen Score

Werkstatthocker against its category

The dotted line is the Auto & Motorrad average. Past it, Werkstatthocker is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Werkstatthocker market on Amazon at a glance

Shoppers on Amazon Germany searched for Werkstatthocker 212K times last year and spent an estimated €200K. The top 5 brands take 70% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €200K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
2.4%
Market size, estimated
€200Ka year
Peak month
November1.4× the quietest month
Top search term
werkstatthocker90K searches a year

02 · Price

A sale here is worth €39.87.

Listings sell for €39.87 on average, from €10.36 to €124.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €39.87 that is €0 to €4K a year per listing.

Average price
€39.87inside the $15 to $100 sweet spot
Price range
€10.36–€124.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #78 within Werkzeuge. It carries 472 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
28%
Out of stock, average day
11.8%
Average rank
#78in Werkzeuge
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
472per listing
Listings tracked
50

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Werkstatthocker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

94

Top-5 brand share

70%

Top 20: 93%

Top-5 click share

34%

Top 20: 76%

Open market

26%

  • Brand 133%
  • Brand 219%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Werkstatthocker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Werkstatthocker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • werkstatthocker90K/yr
  • werkstatthocker mit rollen29K/yr
  • werkstatt hocker22K/yr
  • werkstattstuhl16K/yr
  • rollhocker werkstatt10K/yr
  • werkstatthocker mit rollen höhenverstellbar8K/yr
  • werkstatt stuhl9K/yr
  • werkstatt rollhocker6K/yr
  • werkstattstuhl mit rollen7K/yr
  • hocker werkstatt5K/yr

Reviews and returns

What reviews say buyers love and hate about Werkstatthocker

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Qualität insgesamt”
0.2%of orders come back
“Der Hocker hält qualitativ nicht was er verspricht”
A buyer, on “Qualität insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Werkstatthocker questions

Answered from the same tracked data.