Werkstatt
MaybeAn estimated 0.7% of orders come back. But prices span $3.31–$2178.29, mostly outside the sweet spot, so Werkstatt is a Maybe.
- Flapen Score
- 58 / 100Top 20% of 1,428 Auto & Motorrad niches · +7 vs the category median of 5158
- Market size
- €1.1M/yr1.2M searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 20%top-5 click share · 72 brands · 227 sellers
Flapen Score
Werkstatt against its category
The dotted line is the Auto & Motorrad average. Past it, Werkstatt is stronger. Inside it, weaker.
Market
The Werkstatt market on Amazon at a glance
Shoppers on Amazon Germany searched for Werkstatt 1.2M times last year and spent an estimated €1.1M. The top 5 brands take 34% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €1.1Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- werkstatt407K searches a year
02 · Price
A sale here is worth €170.54.
Listings sell for €170.54 on average, from €3.31 to €2178.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €170.54 that is €0 to €17K a year per listing.
- Average price
- €170.54above the $15 to $100 sweet spot
- Price range
- €3.31–€2178.29
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€17K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #69 within Werkzeuge. It carries 1,729 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 58%
- Out of stock, average day
- 7.3%
- Average rank
- #69in Werkzeuge
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,729per listing
- Listings tracked
- 102
04 · Newcomers
5 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Werkstatt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
72 falling
Sellers
227
Top-5 brand share
34%
Top 20: 65%
Top-5 click share
20%
Top 20: 51%
Open market
63%
- Brand 119%
- Brand 24%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Werkstatt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Werkstatt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- werkstatt407K/yr
- werkstatteinrichtung421K/yr
- werkstatt zubehör217K/yr
- werkstattausrüstung18K/yr
- werkstatt ausstattung13K/yr
- werkstatteinrichtung set18K/yr
- werkstattbedarf14K/yr
- männerküche9K/yr
- werkstatt einrichtungen9K/yr
- werkstatt ausrüstung8K/yr
Reviews and returns
What reviews say buyers love and hate about Werkstatt
We read the reviews and the return reasons for every product selling here.
“Leider schlechte Qualität und nicht gut designed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Werkstatt questions
Answered from the same tracked data.









