Wandfarbe

Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €349K a year.

Searches, last 12 months

888K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

1.8%

Market size, estimated

€349Ka year

Peak month

April1.6× the quietest month

Top search term

wandfarbe weiß310K searches a year

Listings sell for €21.33 on average, from €2.91 to €46.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €21.33 that is €5K to €11K a year per listing.

Average price

€21.33inside the $15 to $100 sweet spot

Price range

€2.91–€46.72

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

€5K–€11K

Returns

0.2%of orders · Amazon Germany median 1.1%

70% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #58 within Lackieren. It carries 1,576 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

33%

Out of stock, average day

8.1%

Average rank

#58in Lackieren

Average rating

4.32 starsAmazon Germany average 4.37 stars

Average reviews

1,576per listing

Listings tracked

43

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months