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W5w

Fail

Prices span $2.97–$14.13, mostly outside the sweet spot, so W5w is a Fail.

Flapen Score
35
35 / 100
Ranks 1,350 of 1,428 Auto & Motorrad niches · −16 vs the category median of 51
Market size
€171K/yr236K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
72%top-5 click share · 8 brands · 93 sellers

Flapen Score

W5w against its category

The dotted line is the Auto & Motorrad average. Past it, W5w is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The W5w market on Amazon at a glance

Shoppers on Amazon Germany searched for W5w 236K times last year and spent an estimated €171K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €171K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
13.4%
Market size, estimated
€171Ka year
Peak month
November2.0× the quietest month
Top search term
w5w70K searches a year

02 · Price

A sale here is worth €5.39.

Listings sell for €5.39 on average, from €2.97 to €14.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €5.39 that is €8K to €11K a year per listing.

Average price
€5.39under the $15 to $100 sweet spot
Price range
€2.97–€14.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€8K–€11K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #19 within Ersatz-, Tuning- & Verschleißteile. It carries 8,375 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#19in Ersatz-, Tuning- & Verschleißteile
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
8,375per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top W5w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

93

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 153%
  • Brand 219%
  • Brand 313%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

W5w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top W5w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • w5w70K/yr
  • w5w birne13K/yr
  • standlicht birne 12v 5w24K/yr
  • standlicht22K/yr
  • standlicht birne12K/yr
  • glassockellampe 12v 5w9K/yr
  • glühlampe w5w 12v 5w 2 stück7K/yr
  • osram w5w10K/yr
  • kennzeichenbeleuchtung birne11K/yr
  • 5w5 birne9K/yr

Reviews and returns

What reviews say buyers love and hate about W5w

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Helligkeit/Glanz/Glühen”
13%of negative reviews mention “Helligkeit/Glanz/Glühen”
0.9%of orders come back
“Kein LED-Look”
A buyer, on “Helligkeit/Glanz/Glühen”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common W5w questions

Answered from the same tracked data.