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Vw Up

Fail

The top 5 brands take 96% of clicks, so Vw Up is a Fail.

Flapen Score
35
35 / 100
Ranks 1,350 of 1,428 Auto & Motorrad niches · −16 vs the category median of 51
Market size
€124K/yr171K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
84%top-5 click share · 7 brands · 63 sellers

Flapen Score

Vw Up against its category

The dotted line is the Auto & Motorrad average. Past it, Vw Up is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vw Up market on Amazon at a glance

Shoppers on Amazon Germany searched for Vw Up 171K times last year and spent an estimated €124K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €124K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
2.6%
Market size, estimated
€124Ka year
Peak month
December3.6× the quietest month
Top search term
polo 6r45K searches a year

02 · Price

A sale here is worth €27.89.

Listings sell for €27.89 on average, from €6.41 to €129.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At €27.89 that is €28K to €35K a year per listing.

Average price
€27.89inside the $15 to $100 sweet spot
Price range
€6.41–€129.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
€28K–€35K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Ersatz-, Tuning- & Verschleißteile. It carries 6,005 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#142in Ersatz-, Tuning- & Verschleißteile
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
6,005per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Vw Up products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

63

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Brand 181%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Vw Up search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Vw Up search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polo 6r45K/yr
  • vw polo 6r35K/yr
  • vw polo 6r zubehör12K/yr
  • scheibenwischer vw up9K/yr
  • scheibenwischer vw polo9K/yr
  • scheibenwischer polo 6r10K/yr
  • polo 6r tuning8K/yr
  • vw up scheibenwischer7K/yr
  • bosch a282h4K/yr
  • heckscheibenwischer golf 74K/yr

Reviews and returns

What reviews say buyers love and hate about Vw Up

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gesamtgröße”
15%of negative reviews mention “Kompatibilität – insgesamt”
2.1%of orders come back
“Passt nicht”
A buyer, on “Kompatibilität – insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vw Up questions

Answered from the same tracked data.