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Unterlegkeile

Unterlegkeile shows low returns (0.7%), but a small market ($37K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 35% of 1,428 Auto & Motorrad niches · +3 vs the category median of 51

Market size 9Growth 56Conversion 55Competition 66Returns 97Price range 46Avg price 40Brand share 84Review moat 53Quality gap 35
This niche Category average · 1,428 niches

Is Unterlegkeile profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Unterlegkeile is a €37K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 54/100.

Unterlegkeile: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +28.8% over the last 90 days and 4.5% of searches end in a purchase.

€37K

revenue / yr

Units sold / yr5K
Search volume / yr+28.8%76K
Conversion rate4.5%
Avg price€10.80

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers31 · 81
Top-5 product click share45%
Open market49%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement92%
New entrants (1y)9· 0 succeeded
Avg rating4.5★
Avg reviews1,399

Top Unterlegkeile products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€2K€3K€4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

81

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

45%

Top 20: 88%

Open market

44%

  • ProPlus12%
  • WERKTHOR10%
  • leadstand10%
  • Tripus9%
  • AUTOLIGHT 249%
  • TRIBURG6%

Unterlegkeile demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR4.5%Products36Brands31Top 5 Brands51%OOS Rate0.0%Rating4.5★Reviews1,399Avg BSR#53
2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Unterlegkeile search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • unterlegkeile37K/yr
  • unterlegkeil13K/yr
  • unterlegkeile auto13K/yr
  • bremskeil4K/yr
  • keil auto4K/yr
  • hemmschuh4K/yr

What reviews say buyers love and hate about Unterlegkeile

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt25%

Top Produkt

Preis-Leistungs-Verhältnis14%

cooler deal

beworben Vs Tatsächliches Produkt11%

Produkt entspricht den Erwartungen

Gesamtgröße11%

Passt perfekt

Stärke11%

Wirken robust

What buyers complain about

75% of reviews
Gesamtgröße32%

Sind schmal

Qualität insgesamt12%

Mehr Marketing als Qualität - eigentlich schon Täuschung

Montage7%

fummelig einzusetzen in die Halterung

Nachdenklichkeit5%

Leider lösen sich die aufgeklebten Reflektoren

beworben Vs Tatsächliches Produkt5%

Bilder können täuschen

Unterlegkeile return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
62%
2Montage
8%
3Kompatibilität – insgesamt
5%
4Qualität insgesamt
4%
5Materialqualität
4%

Common Unterlegkeile questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Unterlegkeile 54/100 on Amazon Germany — Worth a look. The niche generates €37K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved +28.8% over the last 90 days.
Search demand for Unterlegkeile on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.