Is unterbodenschutz profitable to sell on Amazon Germany?

The niche generates €317K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the unterbodenschutz niche?

9 brands and 63 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in unterbodenschutz?

Top complaints mined from reviews: Farbe, Qualität insgesamt, Haltbarkeit. The return rate is 0.2%.

When does demand for unterbodenschutz peak?

Demand peaks in Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the unterbodenschutz niche?

Listings span €5.53–€30.01; the average listing price is €15.14 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.

unterbodenschutz

Worth a look

Shows low returns (0.2%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great€15.14

avg listing price — sweet spot $15–$100

Review moat

Good580.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Price range

Good€5.53–€30.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€317K

€317K/yr · 347K searches

Growth

Good+22.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, unterbodenschutz is a €317K/yr Amazon Germany market (347K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

unterbodenschutz market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: €379K–€454K; units × avg price
Conversion rate: 6.0%
Avg BSR: #45
Page quality: 0%
Prime: 50%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

NIGRIN46%
CAR116%
TECPO15%
Liqui Moly11%
presto4%
LudwigLacke2%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.9% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.2×

Open Trend

Top unterbodenschutz search terms

unterbodenschutz spray128K/yr +34.9%7.8% conv.
unterbodenschutz126K/yr +7.3%4.2% conv.
unterbodenschutz auto64K/yr +33.4%4.5% conv.
unterbodenschutz schwarz7K/yr +61.9%5.2% conv.
auto unterbodenschutz8K/yr +31.1%3.0% conv.
unterbodenschutz bitumen5K/yr +15.2%4.7% conv.
unterboden schutz4K/yr +98.0%3.6% conv.
unterbodenschutz spray schwarz3K/yr +22.9%8.1% conv.
unterboden3K/yr -21.4%0.5% conv.

All search terms

Top unterbodenschutz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIGRIN Unterbodenschutz-Spray haftfähig Korrosionsschutz für den Unterboden von Autos schwarz 500 ml

NIGRIN€5.554.7★1,760 rev

TECPO Unterbodenschutz Bitumen 5x 500ml schwarz Steinschlagschutz UBS Versieglung Spray Schutz vor Steinschlag Rost Chemikalien mit Anti-Dröhn-Wirkung

TECPO€22.794.7★111 rev

Unterbodenschutz 6 x 500 ml schwarz Bitumen Steinschlagschutz Spray Car1

CAR1€25.954.7★1,828 rev

NIGRIN 74061 Unterbodenschutz 2 5 kg

NIGRIN€13.034.6★382 rev

3 x 500ml CAR1 Unterbodenschutz Bitumen Versiegelung UBS Steinschlagschutz CO 3612

CAR1€15.224.7★1,171 rev

Newest

by launch date

TECPO Unterbodenschutz Bitumen 5x 500ml schwarz Steinschlagschutz UBS Versieglung Spray Schutz vor Steinschlag Rost Chemikalien mit Anti-Dröhn-Wirkung

TECPO€22.79111 rev

9mo ago

BREHMA 6X Bitumen Unterbodenschutz Black Edition 500ml Steinschlagschutz Spray schwarz

BREHMA€25.99200 rev

4y ago

Ludwig Lacke Unterbodenschutz Spray [6X 500 ml] inkl. Pistolengriff für Dosen Steinschlagschutz & Rostschutz UBS überlackierbare Unterboden Versiegelung - Bitumen Spray

LudwigLacke€30.0163 rev

6y ago

3 x 500ml CAR1 Unterbodenschutz Bitumen Versiegelung UBS Steinschlagschutz CO 3612

CAR1€15.221,171 rev

7y ago

Unterbodenschutz 6 x 500 ml schwarz Bitumen Steinschlagschutz Spray Car1

CAR1€25.951,828 rev

7y ago

What buyers say about unterbodenschutz

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt29%

“Super Produkt”

Preis-Leistungs-Verhältnis15%

“Super preis”

beworben Vs Tatsächliches Produkt11%

“Produkt wie beschrieben”

Benutzerfreundlichkeit10%

“Einfache Anwendung, hält top”

Haftung/Klebrigkeit5%

“Super Haftung”

Sprühen/Durchfluss4%

“Das NIGRIN Unterbodenschutz-Spray hat mich wirklich überzeugt”

Fall/Aufprallschutz3%

“Empfehlenswerter Unterbodenschutz”

Effizienz3%

“Läßt sich gut verarbeiten”

Design insgesamt2%

“Top schön zu verarbeiten,”

Wartung und Reparatur2%

“Ideal für die regelmäßige Wartung am Fahrzeug”

What buyers complain about

Farbe25%

“Schwarz ist eine andere Farbe”

Qualität insgesamt25%

“Schlechte Qualität (Versand)”

Haltbarkeit13%

“gehen ja bekanntlich weit auseinander,”

Dicke8%

“etwas dünnflüssig”

Top return reasons

Auslaufsicher14%

Kompatibilität – insgesamt12%

Funktionalität insgesamt11%

Gesamtgröße11%

Farbe8%

beworben Vs Tatsächliches Produkt6%

Rost/Korrodieren6%

Defekt Material/Teile5%

Sprühen/Durchfluss5%

Lackqualität5%

Common questions

Is unterbodenschutz profitable to sell on Amazon Germany?: The niche generates €317K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the unterbodenschutz niche?: 9 brands and 63 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in unterbodenschutz?: Top complaints mined from reviews: Farbe, Qualität insgesamt, Haltbarkeit. The return rate is 0.2%.
When does demand for unterbodenschutz peak?: Demand peaks in Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the unterbodenschutz niche?: Listings span €5.53–€30.01; the average listing price is €15.14 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.