Tesla
MaybeAn estimated 1.2% of orders come back. But buyers convert on only 0.8% of searches, so Tesla is a Maybe.
- Flapen Score
- 60 / 100Top 14% of 1,428 Auto & Motorrad niches · +9 vs the category median of 5160
- Market size
- €365K/yr755K searches / yr
- 90-day growth
- +28.1%search demand this quarter
- Competition
- 26%top-5 click share · 42 brands · 138 sellers
Flapen Score
Tesla against its category
The dotted line is the Auto & Motorrad average. Past it, Tesla is stronger. Inside it, weaker.
Market
The Tesla market on Amazon at a glance
Shoppers on Amazon Germany searched for Tesla 755K times last year and spent an estimated €365K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 755K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €365K a year.
- Searches, last 12 months
- 755K
- Growth, 90 days vs prior 90
- +28.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €365Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- tesla model y juniper144K searches a year
02 · Price
A sale here is worth €58.16.
Listings sell for €58.16 on average, from €4.34 to €438.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €58.16 that is €0 to €6K a year per listing.
- Average price
- €58.16inside the $15 to $100 sweet spot
- Price range
- €4.34–€438.28
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€6K
- Returns
- 1.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #314 within Autozubehör. It carries 1,877 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 96%
- Out of stock, average day
- 12.2%
- Average rank
- #314in Autozubehör
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,877per listing
- Listings tracked
- 83
04 · Newcomers
6 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Tesla products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
42 falling
Sellers
138
Top-5 brand share
58%
Top 20: 84%
Top-5 click share
26%
Top 20: 52%
Open market
39%
- Brand 132%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 53%
- Brand 63%
Demand
Tesla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Tesla search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tesla model y juniper144K/yr
- tesla model 3131K/yr
- tesla model y129K/yr
- tesla131K/yr
- tesla model 3 zubehör39K/yr
- tesla model y juniper zubehör37K/yr
- tesla model y zubehör36K/yr
- tesla zubehör17K/yr
- tesla y zubehör13K/yr
- tesla y13K/yr
Reviews and returns
What reviews say buyers love and hate about Tesla
We read the reviews and the return reasons for every product selling here.
“Stimmt offenbar nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tesla questions
Answered from the same tracked data.









