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Tesla

Maybe

An estimated 1.2% of orders come back. But buyers convert on only 0.8% of searches, so Tesla is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 1,428 Auto & Motorrad niches · +9 vs the category median of 51
Market size
€365K/yr755K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
26%top-5 click share · 42 brands · 138 sellers

Flapen Score

Tesla against its category

The dotted line is the Auto & Motorrad average. Past it, Tesla is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tesla market on Amazon at a glance

Shoppers on Amazon Germany searched for Tesla 755K times last year and spent an estimated €365K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 755K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €365K a year.

Searches, last 12 months
755K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
0.8%
Market size, estimated
€365Ka year
Peak month
December1.7× the quietest month
Top search term
tesla model y juniper144K searches a year

02 · Price

A sale here is worth €58.16.

Listings sell for €58.16 on average, from €4.34 to €438.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €58.16 that is €0 to €6K a year per listing.

Average price
€58.16inside the $15 to $100 sweet spot
Price range
€4.34–€438.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #314 within Autozubehör. It carries 1,877 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
12.2%
Average rank
#314in Autozubehör
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,877per listing
Listings tracked
83

04 · Newcomers

6 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tesla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

138

Top-5 brand share

58%

Top 20: 84%

Top-5 click share

26%

Top 20: 52%

Open market

39%

  • Brand 132%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Tesla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Tesla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tesla model y juniper144K/yr
  • tesla model 3131K/yr
  • tesla model y129K/yr
  • tesla131K/yr
  • tesla model 3 zubehör39K/yr
  • tesla model y juniper zubehör37K/yr
  • tesla model y zubehör36K/yr
  • tesla zubehör17K/yr
  • tesla y zubehör13K/yr
  • tesla y13K/yr

Reviews and returns

What reviews say buyers love and hate about Tesla

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Funktionalität insgesamt”
1.2%of orders come back
“Stimmt offenbar nicht”
A buyer, on “Funktionalität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tesla questions

Answered from the same tracked data.