Is sprühlack schwarz matt profitable to sell on Amazon Germany?

The niche generates €200K/yr across 10 tracked products. 90-day search growth is +18.2%. Flapen's verdict: Skip it (44/100).

How competitive is the sprühlack schwarz matt niche?

8 brands and 55 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in sprühlack schwarz matt?

Top complaints mined from reviews: Lackqualität, Sprühen/Durchfluss, Preis-Leistungs-Verhältnis. The return rate is 0.5%.

When does demand for sprühlack schwarz matt peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the sprühlack schwarz matt niche?

Listings span €4.64–€20.10; the average listing price is €9.60 (sweet spot $15–$100). The average incumbent carries 6,708 reviews — the moat a new listing must climb.

sprühlack schwarz matt

Skip it

A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+18.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€200K

€200K/yr · 295K searches

Price range

Okay€4.64–€20.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.60

avg listing price — sweet spot $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,708.4

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, sprühlack schwarz matt is a €200K/yr Amazon Germany market (295K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 44/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

sprühlack schwarz matt market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: €192K–€240K; units × avg price
Conversion rate: 7.1%
Avg BSR: #9
Page quality: 0%
Prime: 90%
Sponsored: 100%
Out of stock: 1.2%
Avg brand age: 62 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

NIGRIN50%
CL COSMOS LAC15%
Fast Finish9%
edding8%
DUPLI-COLOR8%
COLORS5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top sprühlack schwarz matt search terms

autolack33K/yr +21.7%0.3% conv.
sprühlack schwarz matt31K/yr +17.5%10.5% conv.
lackspray schwarz matt25K/yr +35.9%9.8% conv.
schwarz matt lack spraydose18K/yr +31.6%11.0% conv.
lack schwarz matt20K/yr +9.3%6.3% conv.
autolack spraydose27K/yr +19.1%0.6% conv.
spraydose schwarz matt17K/yr +34.4%9.2% conv.
sprühfarbe schwarz18K/yr -11.5%6.7% conv.
lack schwarz11K/yr +14.9%5.0% conv.
schwarze sprühfarbe11K/yr +27.1%3.2% conv.

All search terms

Top sprühlack schwarz matt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIGRIN Lackspray 400 ml mattschwarzer Autolack schützt Felgen und Karosserie vor Rost schnell trocknend Schwarz

NIGRIN€4.644.6★6,366 rev

COSMOS LAC Sprühlack schwarz matt - Spraydosen Sprühfarbe DIY Lack Acryllack Spray Farbspray Sprühdose Lackspray Farbe für Kunststoff Metall UVM. (RAL 9005 - schwarz matt)

CL COSMOS LAC€10.284.4★6,586 rev

Fast Finish 430220 SET Autolack schwarz matt 6 x 500 ml

Fast Finish€20.104.6★4,092 rev

edding 5200 Permanent Spray - tiefschwarz matt - 200 ml - Acryllack zum Lackieren und Dekorieren von Glas Metall Holz Keramik Kunststoff Leinwand - Lackspray Acrylspray Farbspray

edding€6.424.4★28,907 rev

DUPLI-COLOR AEROSOL ART RAL 9005 tiefschwarz matt 400 ml Spraylack für vielseitigen Einsatz schnelltrocknend hohe Deckkraft für Innen- und Außenbereiche geeignet

DUPLI-COLOR€7.134.5★7,254 rev

Newest

by launch date

INRAL Sprühlack - Tiefschwarz matt RAL9005 Universal Sprühfarbe 400ml. Spraydose für Metall Kunststoff Holz & Stein - Hochdeckende Regen- und UV-beständige Farbspray für Innen- & Außenbereich

INRAL€10.87424 rev

1y ago

COLORS Sprühlack - 400ml Spraydose - Sprühfarbe für alle Oberflächen Innen und Aussenbereich Tolle Deckkraft | Schwarz Matt

COLORS€4.99556 rev

2y ago

NIGRIN Lackspray 6 x 400 ml mattschwarzer Autolack schützt Felgen und Karosserie vor Rost schnell trocknend Schwarz Matt

NIGRIN€19.906,366 rev

5y ago

COSMOS LAC Sprühlack schwarz matt - Spraydosen Sprühfarbe DIY Lack Acryllack Spray Farbspray Sprühdose Lackspray Farbe für Kunststoff Metall UVM. (RAL 9005 - schwarz matt)

CL COSMOS LAC€10.286,586 rev

7y ago

edding 5200 Permanent Spray - tiefschwarz matt - 200 ml - Acryllack zum Lackieren und Dekorieren von Glas Metall Holz Keramik Kunststoff Leinwand - Lackspray Acrylspray Farbspray

edding€6.4228,907 rev

13y ago

What buyers say about sprühlack schwarz matt

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt29%

“Super Produkt”

Farbe14%

“Farbe stimmt”

Lackqualität11%

“Die Farbe ist Mega deckend, super leicht aufzutragen und die Farbe läuft nicht”

beworben Vs Tatsächliches Produkt9%

“Produkt wie beschrieben”

Sprühen/Durchfluss6%

“Das Spray ist sehr gut”

Preis-Leistungs-Verhältnis5%

“super Preis”

Haftung/Klebrigkeit5%

“Tolles Lackspray mit guter Haftung”

Abdeckung4%

“Deckt super”

Gesamtgröße4%

“Passt”

Haltbarkeit2%

“Nigrin halt immer gute Qualität”

What buyers complain about

Lackqualität26%

“Sprühfarbe eben”

Sprühen/Durchfluss15%

“Nie wieder kaufe ich diese Spraydose”

Preis-Leistungs-Verhältnis7%

“Allerdings finde ich ihn viel zu teuer - mit einer Flasche kommt man nicht weit, die ist direkt leer”

Auslaufsicher7%

“Undicht”

Haftung/Klebrigkeit7%

“Haftet schlecht - keine Empfehlung”

Geruch6%

“starker Geruch”

Farbe4%

“und das Schlimmste, die Farbe blättert sofort wieder ab.”

Helligkeit/Glanz/Glühen4%

“Null Glanz”

Wasserbeständigkeit4%

“Ist nicht wasserfest”

Abdeckung2%

“Nicht deckend”

Top return reasons

Farbe30%

Sprühen/Durchfluss15%

Gesamtgröße9%

Funktionalität insgesamt8%

Materialqualität6%

Lackqualität6%

Qualität insgesamt4%

beworben Vs Tatsächliches Produkt3%

Preis-Leistungs-Verhältnis3%

Kompatibilität – insgesamt3%

Common questions

Is sprühlack schwarz matt profitable to sell on Amazon Germany?: The niche generates €200K/yr across 10 tracked products. 90-day search growth is +18.2%. Flapen's verdict: Skip it (44/100).
How competitive is the sprühlack schwarz matt niche?: 8 brands and 55 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in sprühlack schwarz matt?: Top complaints mined from reviews: Lackqualität, Sprühen/Durchfluss, Preis-Leistungs-Verhältnis. The return rate is 0.5%.
When does demand for sprühlack schwarz matt peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the sprühlack schwarz matt niche?: Listings span €4.64–€20.10; the average listing price is €9.60 (sweet spot $15–$100). The average incumbent carries 6,708 reviews — the moat a new listing must climb.