Is Sommerreifen 195 65 R15 profitable to sell on Amazon Germany?

Flapen scores Sommerreifen 195 65 R15 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €8K a year across 24 tracked products. Search demand grew +28.3% in the last 90 days.

How competitive is the Sommerreifen 195 65 R15 niche on Amazon Germany?

16 brands and 22 sellers compete in Sommerreifen 195 65 R15 on Amazon Germany. The top 5 Sommerreifen 195 65 R15 products take 49% of clicks, and the top 5 brands take 73%.

What do buyers complain about in Sommerreifen 195 65 R15?

Sommerreifen 195 65 R15 buyers on Amazon Germany complain most about Radqualität, Produktzustand, and Haftung/Klebrigkeit. An estimated 0.6% of orders come back.

When does demand for Sommerreifen 195 65 R15 peak?

Search demand for Sommerreifen 195 65 R15 on Amazon Germany peaks in Mar–Apr–May–Jul, and the busiest month runs 6.3× the quietest.

What does it cost to enter the Sommerreifen 195 65 R15 niche?

Sommerreifen 195 65 R15 sells for €45.92 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €33.23 to €63.85. The average product has 237 reviews, the count a new listing must catch up to.

Sommerreifen 195 65 R15

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $8K a year here, so Sommerreifen 195 65 R15 is a Maybe.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 54
54 / 100Top 35% of 1,428 Auto & Motorrad niches · +3 vs the category median of 51
Market size: €8K/yr16K searches / yr
90-day growth: +28.3%search demand this quarter
Competition: 49%top-5 click share · 16 brands · 22 sellers

Flapen Score

Sommerreifen 195 65 R15 against its category

The dotted line is the Auto & Motorrad average. Past it, Sommerreifen 195 65 R15 is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Sommerreifen 195 65 R15 market on Amazon at a glance

Shoppers on Amazon Germany searched for Sommerreifen 195 65 R15 16K times last year and spent an estimated €8K. The top 5 brands take 73% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8K a year.

Searches, last 12 months: 16K
Growth, 90 days vs prior 90: +28.3%
Conversion, latest week: 1.0%
Market size, estimated: €8Ka year
Peak month: April6.3× the quietest month
Top search term: sommerreifen 195 65 1510K searches a year

02 · Price

A sale here is worth €45.92.

Listings sell for €45.92 on average, from €33.23 to €63.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €45.92 that is €0 to €5K a year per listing.

Average price: €45.92inside the $15 to $100 sweet spot
Price range: €33.23–€63.85
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 250–500
Units per listing a year: 0–100
Revenue per listing a year: €0–€5K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #626 within Reifen & Felgen. It carries 237 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 17%
Prime listings: 50%
Out of stock, average day: 0.7%
Average rank: #626in Reifen & Felgen
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 237per listing
Listings tracked: 24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 91 months

Products

Top Sommerreifen 195 65 R15 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 98%

Open market

20%

Brand 120%
Brand 218%
Brand 313%
Brand 411%
Brand 511%
Brand 67%

Demand

Sommerreifen 195 65 R15 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 6.3×

Reviews and returns

What reviews say buyers love and hate about Sommerreifen 195 65 R15

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

63%of negative reviews mention “Radqualität”

0.6%of orders come back

“Die Reifenflanken sind übersät mit Schrammen, Lagerspuren und – was mich besonders ärgert – klebrigen Rückständen, die stark nach Montagepaste aussehen”

A buyer, on “Radqualität”63% of negative reviews mention the same topic

Every topic