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54

sommerreifen 195 65 r15

Worth a look

Shows low returns (0.6%), but a small market ($8K/yr) keeps it on the watch list.

Market size 2Growth 55Conversion 13Competition 60Returns 97Price range 95Avg price 95Brand share 54Review moat 88Quality gap 67

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible€45.92

avg listing price — sweet spot $15–$100

Price range

Incredible€33.23–€63.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great237.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Good+28.3%

90-day search growth — must beat 0% to launch

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€8K

€8K/yr · 16K searches

According to Flapen's Amazon Germany niche tracking, sommerreifen 195 65 r15 is a €8K/yr Amazon Germany market (16K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

sommerreifen 195 65 r15 market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
€11K–€23K
units × avg price
Conversion rate
1.0%
Avg BSR
#626
Page quality
0%
Prime
50%
Sponsored
17%
Out of stock
0.7%
Avg brand age
91 months
Avg seller age
233 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 98%

Open market

20%

  • Kumho20%
  • Goodride18%
  • BERLIN TIRES13%
  • DUNLOP11%
  • HANKOOK11%
  • Nexen7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.
700500Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 6.3×

Top sommerreifen 195 65 r15 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3048%€60812%€91216%€1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sommerreifen 195 65 r15

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Preise und Qualität ist ok”

Reibung20%

“Super Reifen”

Geräuschpegel20%

“Leise”

Haltbarkeit20%

“Zuverlässigkeit”

Wasserbeständigkeit10%

“Absolut stark bei Regen”

What buyers complain about

Radqualität63%

“Die Reifenflanken sind übersät mit Schrammen, Lagerspuren und – was mich besonders ärgert – klebrigen Rückständen, die stark nach Montagepaste aussehen”

Produktzustand13%

“musste ich feststellen, dass sie in einem Zustand sind, den ich bei gekaufter Neuware nicht akzeptieren kann.”

Haftung/Klebrigkeit13%

“Die Reifenflanken sind übersät mit Schrammen, Lagerspuren und – was mich besonders ärgert – klebrigen Rückständen, die stark nach Montagepaste aussehen”

Design insgesamt13%

“Die Reifenflanken sind übersät mit Schrammen, Lagerspuren und – was mich besonders ärgert – klebrigen Rückständen, die stark nach Montagepaste aussehen”

Top return reasons

Gesamtgröße76%
Materialqualität5%
Radqualität5%
Montage/Installation5%
Haftung/Klebrigkeit5%
Produktzustand5%

Common questions

Is sommerreifen 195 65 r15 profitable to sell on Amazon Germany?
The niche generates €8K/yr across 24 tracked products. 90-day search growth is +28.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the sommerreifen 195 65 r15 niche?
16 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in sommerreifen 195 65 r15?
Top complaints mined from reviews: Radqualität, Produktzustand, Haftung/Klebrigkeit. The return rate is 0.6%.
When does demand for sommerreifen 195 65 r15 peak?
Demand peaks in Mar–Apr–May–Jul; the busiest month runs 6.3× the quietest.
What does it cost to enter the sommerreifen 195 65 r15 niche?
Listings span €33.23–€63.85; the average listing price is €45.92 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.