How competitive is the Sommerreifen 195 65 R15 niche on Amazon Germany?

16 brands and 22 sellers compete in Sommerreifen 195 65 R15 on Amazon Germany. The top 5 Sommerreifen 195 65 R15 products take 49% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Sommerreifen 195 65 R15?

Sommerreifen 195 65 R15 buyers on Amazon Germany complain most about Radqualität, Produktzustand, Haftung/Klebrigkeit, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Sommerreifen 195 65 R15 niche?

Sommerreifen 195 65 R15 sells for €45.92 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €33.23–€63.85. The average incumbent carries 237 reviews — the moat a new listing must climb.

Sommerreifen 195 65 R15

Sommerreifen 195 65 R15 shows low returns (0.6%), but a small market ($8K/yr) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

Top 35% of 1,428 Auto & Motorrad niches · +3 vs the category median of 51

This niche Category average · 1,428 niches

Is Sommerreifen 195 65 R15 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sommerreifen 195 65 R15 is a €8K/yr Amazon Germany market (16K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Worth a look — 54/100.

Sommerreifen 195 65 R15: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +28.3% over the last 90 days and 1.0% of searches end in a purchase.

€8K

revenue / yr

Units sold / yr500

Search volume / yr+28.3%16K

Conversion rate1.0%

Avg price€45.92

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers16 · 22

Top-5 product click share49%

Open market27%

Avg brand age91 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Top Sommerreifen 195 65 R15 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GOODRIDE - 195/65 R15 TL 91H Z 107 - Sommerreifen

Price: €42.97
Rating: 4.8/5
Reviews: 21
Age: 4y ago

Kumho ES31 - 195/65R15 65H - Sommerreifen

Price: €39.09
Rating: 4.8/5
Reviews: 26
Age: 8y ago

Sommerreifen DUNLOP 195/65 R15 91H SP Sport Blu Response

Price: €52.79
Rating: 4.7/5
Reviews: 475
Age: 13y ago

Kumho ES31-195/65R15 91T - Sommerreifen

Price: €40.45
Rating: 3.9/5
Reviews: 12
Age: 8y ago

BERLIN Tires SUMMER HP1 195/65 R15 91V - D/B/71dB Sommerreifen (PKW)

Price: €35.94
Rating: 4.3/5
Reviews: 245
Age: 6y ago

Newest

by launch date

Dunlop Sport BluResponse 195/65 R15 91H Sommerreifen

Price: €56.47
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Berlin Tires Summer UHP 2 195/65 R15 95H XL - C/C/70dB Sommerreifen (PKW)

Price: €35.19
Rating: 4.9/5
Reviews: 41
Age: 2y ago

Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)

Price: €38.64
Rating: 4.6/5
Reviews: 852
Age: 2y ago

195/65VR15 NOKIAN TL WETPROOF 1 (NEU) 91V

Price: €45.90
Rating: 4.4/5
Reviews: 63
Age: 2y ago

ARIVO 195/65R15 91V PREMIO ARZERO BSW Sommerreifen TL

Price: €39.54
Rating: 1.0/5
Reviews: 1
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

16 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 98%

Open market

20%

Kumho20%
Goodride18%
BERLIN TIRES13%
DUNLOP11%
HANKOOK11%
Nexen7%

Sommerreifen 195 65 R15 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume16KCVR1.0%Products24Brands16Top 5 Brands73%OOS Rate0.7%Rating4.3★Reviews237Avg BSR#626

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 6.3×

What reviews say buyers love and hate about Sommerreifen 195 65 R15

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Qualität insgesamt30%

“Preise und Qualität ist ok”

Reibung20%

“Super Reifen”

Geräuschpegel20%

“Leise”

Haltbarkeit20%

“Zuverlässigkeit”

Wasserbeständigkeit10%

“Absolut stark bei Regen”

What buyers complain about

100% of reviews

Radqualität63%

“Die Reifenflanken sind übersät mit Schrammen, Lagerspuren und – was mich besonders ärgert – klebrigen Rückständen, die stark nach Montagepaste aussehen”

Produktzustand13%

“musste ich feststellen, dass sie in einem Zustand sind, den ich bei gekaufter Neuware nicht akzeptieren kann.”

Haftung/Klebrigkeit13%

“Die Reifenflanken sind übersät mit Schrammen, Lagerspuren und – was mich besonders ärgert – klebrigen Rückständen, die stark nach Montagepaste aussehen”

Design insgesamt13%

“Die Reifenflanken sind übersät mit Schrammen, Lagerspuren und – was mich besonders ärgert – klebrigen Rückständen, die stark nach Montagepaste aussehen”

Sommerreifen 195 65 R15 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

76%

2Materialqualität

3Radqualität

4Montage/Installation

5Haftung/Klebrigkeit

Common Sommerreifen 195 65 R15 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sommerreifen 195 65 R15 54/100 on Amazon Germany — Worth a look. The niche generates €8K/yr across 24 tracked products. Search demand moved +28.3% over the last 90 days.