Is Simson profitable to sell on Amazon Germany?

Flapen scores Simson 59 out of 100 on Amazon Germany, a Maybe. Shoppers spend €137K a year across 47 tracked products. 1 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew +21.0% in the last 90 days.

How competitive is the Simson niche on Amazon Germany?

31 brands and 60 sellers compete in Simson on Amazon Germany. The top 5 Simson products take 38% of clicks, and the top 5 brands take 53%.

What do buyers complain about in Simson?

Simson buyers on Amazon Germany complain most about Qualität insgesamt, Geräuschpegel, and Gesamtgröße. An estimated 0.5% of orders come back.

When does demand for Simson peak?

Search demand for Simson on Amazon Germany peaks in Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Simson niche?

Simson sells for €28.13 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €1.57 to €175.50. The average product has 499 reviews, the count a new listing must catch up to.

Simson

Maybe

An estimated 0.5% of orders come back. But buyers convert on only 0.7% of searches, so Simson is a Maybe.

Flapen Score: 59
59 / 100Top 17% of 1,428 Auto & Motorrad niches · +8 vs the category median of 51
Market size: €137K/yr707K searches / yr
90-day growth: +21.0%search demand this quarter
Competition: 38%top-5 click share · 31 brands · 60 sellers

Flapen Score

Simson against its category

The dotted line is the Auto & Motorrad average. Past it, Simson is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Simson market on Amazon at a glance

Shoppers on Amazon Germany searched for Simson 707K times last year and spent an estimated €137K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €137K a year.

Searches, last 12 months: 707K
Growth, 90 days vs prior 90: +21.0%
Conversion, latest week: 0.7%
Market size, estimated: €137Ka year
Peak month: December2.1× the quietest month
Top search term: simson231K searches a year

02 · Price

A sale here is worth €28.13.

Listings sell for €28.13 on average, from €1.57 to €175.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €28.13 that is €0 to €3K a year per listing.

Average price: €28.13inside the $15 to $100 sweet spot
Price range: €1.57–€175.50
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #718 within Merchandiseprodukte. It carries 499 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 51%
Out of stock, average day: 7.5%
Average rank: #718in Merchandiseprodukte
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 499per listing
Listings tracked: 47

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 1Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Simson products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

38%

Top 20: 71%

Open market

43%

Brand 125%
Brand 210%
Brand 39%
Brand 46%
Brand 54%
Brand 63%

Demand

Simson search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Simson search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

simson231K/yr +17.4%0.5% conv.
simson s51210K/yr +18.4%0.4% conv.
simson fanartikel99K/yr +38.4%1.7% conv.
simson s51 teile59K/yr +26.3%0.3% conv.
simson teile34K/yr +4.5%0.1% conv.
s51 teile21K/yr +37.6%0.2% conv.
simson s5016K/yr +19.4%0.1% conv.
simson zubehör15K/yr +22.4%0.3% conv.
s519K/yr +29.3%0.4% conv.
simson ersatzteile s519K/yr +17.1%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Simson

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gesamtgröße”

17%of negative reviews mention “Qualität insgesamt”

0.5%of orders come back

“Qualität ungenügend”

A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Simson questions

Answered from the same tracked data.

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