Is Silberputzmittel profitable to sell on Amazon Germany?

Flapen scores Silberputzmittel 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €116K a year across 20 tracked products. Search demand grew -27.0% in the last 90 days.

How competitive is the Silberputzmittel niche on Amazon Germany?

10 brands and 67 sellers compete in Silberputzmittel on Amazon Germany. The top 5 Silberputzmittel products take 66% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Silberputzmittel?

Silberputzmittel buyers on Amazon Germany complain most about Einfache Reinigung, Feucht/Trocken, and Funktionalität insgesamt. An estimated 0.3% of orders come back.

When does demand for Silberputzmittel peak?

Search demand for Silberputzmittel on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Silberputzmittel niche?

Silberputzmittel sells for €11.40 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.91 to €22.86. The average product has 1,311 reviews, the count a new listing must catch up to.

Silberputzmittel

Fail

Demand is soft, at -27.0% this quarter, so Silberputzmittel is a Fail.

Flapen Score: 44
44 / 100Ranks 1,058 of 1,428 Auto & Motorrad niches · −7 vs the category median of 51
Market size: €116K/yr81K searches / yr
90-day growth: -27.0%search demand this quarter
Competition: 66%top-5 click share · 10 brands · 67 sellers

Flapen Score

Silberputzmittel against its category

The dotted line is the Auto & Motorrad average. Past it, Silberputzmittel is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Silberputzmittel market on Amazon at a glance

Shoppers on Amazon Germany searched for Silberputzmittel 81K times last year and spent an estimated €116K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €116K a year.

Searches, last 12 months: 81K
Growth, 90 days vs prior 90: -27.0%
Conversion, latest week: 12.6%
Market size, estimated: €116Ka year
Peak month: December1.4× the quietest month
Top search term: silberputzmittel26K searches a year

02 · Price

A sale here is worth €11.40.

Listings sell for €11.40 on average, from €4.91 to €22.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €11.40 that is €6K to €9K a year per listing.

Average price: €11.40under the $15 to $100 sweet spot
Price range: €4.91–€22.86
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €6K–€9K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #508 within Reinigung & Pflege. It carries 1,311 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 95%
Out of stock, average day: 3.1%
Average rank: #508in Reinigung & Pflege
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 1,311per listing
Listings tracked: 20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 72 months

Products

Top Silberputzmittel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Brand 159%
Brand 216%
Brand 37%
Brand 45%
Brand 53%
Brand 63%
Open — no brand owns it (4 brands, 7%)

Demand

Silberputzmittel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Silberputzmittel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

silberputzmittel26K/yr -27.3%12.4% conv.
silberpolitur8K/yr -17.2%10.5% conv.
hagerty silberputzmittel8K/yr -21.4%20.3% conv.
silberputzmittel testsieger5K/yr -13.3%12.4% conv.
hagerty5K/yr -16.2%7.0% conv.
silber putzen4K/yr -30.1%10.3% conv.
silver polish3K/yr -18.5%10.0% conv.
silberbesteck reiniger3K/yr -24.1%10.0% conv.
hagerty silver polish4K/yr -40.7%20.0% conv.
silberputzmittel für besteck5K/yr -52.9%16.1% conv.

Reviews and returns

What reviews say buyers love and hate about Silberputzmittel

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Einfache Reinigung”

19%of negative reviews mention “Einfache Reinigung”

0.3%of orders come back

“Unzureichende Reinigung”

A buyer, on “Einfache Reinigung”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Silberputzmittel questions

Answered from the same tracked data.

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