How competitive is the Seilfett niche on Amazon Germany?

6 brands and 82 sellers compete in Seilfett on Amazon Germany. The top 5 Seilfett products take 66% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Seilfett?

Seilfett buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, Haftung/Klebrigkeit, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Seilfett niche?

Seilfett sells for €26.43 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €4.36–€79.02. The average incumbent carries 536 reviews — the moat a new listing must climb.

Seilfett

Seilfett shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Ranks 756 of 1,428 Auto & Motorrad niches · −1 vs the category median of 51

This niche Category average · 1,428 niches

Is Seilfett profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Seilfett is a €211K/yr Amazon Germany market (123K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Seilfett: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +25.5% over the last 90 days and 6.5% of searches end in a purchase.

€211K

revenue / yr

Units sold / yr10K

Search volume / yr+25.5%123K

Conversion rate6.5%

Avg price€26.43

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 82

Top-5 product click share66%

Open market1%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 17 products

Top Seilfett products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Liqui Moly P003459 6135 Seilfett 500 ml

Price: €10.57
Rating: 4.8/5
Reviews: 1,824
Age: 15y ago

LIQUI MOLY 6173 Seilfett 1 l

Price: €12.12
Rating: 4.7/5
Reviews: 1,542
Age: 15y ago

Schmiermittel LIQUI MOLY 6124 Seilfett Korrosionsschutz Hohlraumversiegelung 5L Synthetic Lubrication Paste

Price: €38.40
Rating: 4.7/5
Reviews: 1,542
Age: 15y ago

3x Schmiermittel LIQUI MOLY 6135 Seilfett Korrosionsschutz Unterbodenschutz 500ml

Price: €30.93
Rating: 4.8/5
Reviews: 215
Age: 9y ago

Liqui Moly Sprühsonde Hohlraumversiegelung | 1 Stück | Karroserieschutz | SKU: 6208

Price: €4.36
Rating: 4.5/5
Reviews: 842
Age: 15y ago

Newest

by launch date

Spraytive 6 x 500ml Universal Haftschmierfett-Spray Schmierfett & Kriechöl für Auto Gelenke Lager & Scharniere hochviskoses Sprühfett Seilfett & Polfett Korrosionsschutz - Made in Germany

Price: €25.97
Rating: 4.7/5
Reviews: 228
Age: 1y ago

Spraytive 2 x 500ml Universal Haftschmierfett-Spray Schmierfett & Kriechöl für Auto Gelenke Lager & Scharniere hochviskoses Sprühfett Seilfett & Polfett Korrosionsschutz - Made in Germany

Price: €12.68
Rating: 4.7/5
Reviews: 228
Age: 1y ago

BREHMA 6X Seilfett Spray 500ml Fettspray Sprühfett Kettenspray

Price: €38.93
Rating: 4.6/5
Reviews: 103
Age: 4y ago

5x PETEC 500ml Seilfett Spray Drahtseil-& Zahnradfett Schutz Schmierung Grease

Price: €32.39
Rating: 4.9/5
Reviews: 61
Age: 5y ago

PETEC 71650 Seilfett Seilfettspray Drahtseilfett Zahnradfett Fettspray 3x 500ml

Price: €21.13
Rating: 4.7/5
Reviews: 84
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Liqui Moly77%
PETEC11%
Spraytive6%
BREHMA4%
WEICON1%
NIGRIN1%
Open — no brand owns it (0%)

Seilfett demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume123KCVR6.5%Products17Brands6Top 5 Brands99%OOS Rate0.4%Rating4.7★Reviews536Avg BSR#80

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Top Seilfett search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

seilfett68K/yr +26.9%6.4% conv.
seilfett spray26K/yr +26.6%6.9% conv.
seilfett unterbodenschutz18K/yr +13.9%4.5% conv.
seilfett liqui moly7K/yr +28.0%9.0% conv.
liqui moly seilfett4K/yr +39.8%9.3% conv.

What reviews say buyers love and hate about Seilfett

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Qualität insgesamt21%

“Produkt super”

beworben Vs Tatsächliches Produkt18%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis13%

“Beste Marke zu einem Top Preis”

Haftung/Klebrigkeit12%

“Super Haftung”

Rost/Korrodieren8%

“Korrosionsschutz bestens”

What buyers complain about

100% of reviews

Qualität insgesamt40%

“Gut und günstig”

Gesamtgröße30%

“Passt nicht”

Haftung/Klebrigkeit20%

“Bildet eine sehr klebrige Schicht die nicht so leicht abgeht”

Benutzerfreundlichkeit10%

“somit nicht zu verwenden.”

Seilfett return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

24%

2Sprühen/Durchfluss

13%

3Kompatibilität – insgesamt

10%

4Farbe

10%

5Rost/Korrodieren

Common Seilfett questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Seilfett 50/100 on Amazon Germany — Worth a look. The niche generates €211K/yr across 17 tracked products. Search demand moved +25.5% over the last 90 days.