Is schwamm profitable to sell on Amazon Germany?

The niche generates €385K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (49/100).

How competitive is the schwamm niche?

15 brands and 69 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in schwamm?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 0.1%.

When does demand for schwamm peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the schwamm niche?

Listings span €1.19–€13.07; the average listing price is €5.37 (sweet spot $15–$100). The average incumbent carries 3,183 reviews — the moat a new listing must climb.

schwamm

Skip it

Prices mostly outside the sweet spot ($1.19–$13.07) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Market size

Good€385K

€385K/yr · 789K searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,183.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Avg price

Bad€5.37

avg listing price — sweet spot $15–$100

Price range

Bad€1.19–€13.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, schwamm is a €385K/yr Amazon Germany market (789K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

schwamm market data

Units sold / yr: 100K–125K; avg 4,000–5,000/product
Revenue / yr: €537K–€671K; units × avg price
Conversion rate: 9.1%
Avg BSR: #40
Page quality: 0%
Prime: 96%
Sponsored: 70%
Out of stock: 2.6%
Avg brand age: 39 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

20%

Vileda41%
IDEA HOME13%
York9%
HAROMAC7%
WUHUIXOZ6%
NIGRIN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top schwamm search terms

schwamm199K/yr +7.1%8.3% conv.
schwämme83K/yr +12.3%9.3% conv.
sponge93K/yr -18.3%1.4% conv.
spülschwamm86K/yr -10.0%8.9% conv.
putzschwamm51K/yr -12.1%8.1% conv.
küchenschwamm40K/yr -14.1%11.2% conv.
scotch brite24K/yr -10.7%1.8% conv.
spülschwämme24K/yr -6.1%11.2% conv.
schwämme küche22K/yr -12.1%14.8% conv.
reinigungsschwamm22K/yr -0.8%5.9% conv.

All search terms

Top schwamm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vileda Glitzi Plus Topfreiniger Spülschwamm für die Küche Schwamm mit antibakterieller Wirkung saugstark 18er Pack

Vileda€4.844.8★2,760 rev

Vileda Topfreiniger Schaum Blau 9er Pack

Vileda€3.454.7★5,603 rev

IDEA HOME Küchenschwamm 10er Set zweiseitig mehrfarbig 75x50x28 mm

IDEA HOME€1.544.4★2,241 rev

HAROMAC Allzweckschwamm Made in Germany 200x130mm | Fliesenschwamm Hydroqualität Abriebfest & saugstark universelle Reinigung für Baustellen KFZ & Haushalt | Beständig gegen Öle & Chemikalien

HAROMAC€2.304.5★2,083 rev

IDEA HOME 60er Set Küchenschwamm Topfschwamm Zweiseitig Reinigungsschwamm 75 x 50 x 28 mm Mehrzweck Putzschwamm MIDI Mehrfarbig

IDEA HOME€8.584.4★2,241 rev

Newest

by launch date

Lxtness 4 Stück autoschwamm Schwamm autowäsche autoschwamm lackschonend super saugfähig 22 * 11 * 4.5cm

Lxtness€6.3349 rev

9mo ago

blackswedenhome. SVAMP Schwamm 12 Stück Küchenschwamm Schwarz - Spülschwamm Schwarz Langlebig und Universell Einsetzbar - Geschirrschwamm Putzschwamm mit Scheuervlies

Black Sweden Home€8.59267 rev

1y ago

Biologisch Abbaubarer Spülschwamm 12er Set Kompostierbarer Naturschwamm Aus Sisalfaser und Baumwolle Umweltfreundlicher Putzschwamm Geruchloser Küchenschwamm Küchenschwamm Schwamm nachhaltig

Generisch€13.0762 rev

1y ago

IDEA HOME 60er Set Küchenschwamm Topfschwamm Zweiseitig Reinigungsschwamm 75 x 50 x 28 mm Mehrzweck Putzschwamm MIDI Mehrfarbig

IDEA HOME€8.582,241 rev

3y ago

10er Pack Malerschwamm - Schwamm für Fliesen Auto und Haushalt - Fliesenschwamm Malerschwamm Autoschwamm Pflegeschwamm 150 x 100 x 50 mm

ASKON€7.1786 rev

4y ago

What buyers say about schwamm

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Top Produkt”

Einfache Reinigung14%

“Ideal zum saubermachen”

Preis-Leistungs-Verhältnis13%

“Alles bestens 👍 Super Preis”

beworben Vs Tatsächliches Produkt12%

“Produktinformationen”

Haltbarkeit6%

“Dauerhaft”

Gesamtgröße3%

“Passt”

Benutzerfreundlichkeit2%

“sind vielseitig nutzbar”

Griff2%

“- Liegen angenehm in der Hand”

Waschechtheit2%

“auch handlicher und geschmeidiger und damit angenehmer als andere Markenschwämme.”

Umweltfreundlichkeit2%

“Die natürlichen Materialien erfüllen hervorragend ihren Zweck, und sind zudem nicht belastend für Mensch und Umwelt”

What buyers complain about

Haltbarkeit18%

“Abnutzung”

Qualität insgesamt13%

“Richtige Qualität ist das nicht”

Gesamtgröße10%

“Die Minigrösse ist ein Witz”

Preis-Leistungs-Verhältnis7%

“Preislich liegen die, die ich gesehen habe, etwas darunter”

Funktionalität insgesamt6%

“Funktioniert nicht”

Farbe5%

“sind ehr schlechter wie die normalen im Supermarkt (Glaub Vileda Gelb-Grün)”

Hartes Gefühl4%

“Kokos ist steif”

Materialqualität3%

“sehr dünnes Material”

Benutzerfreundlichkeit2%

“als Schwamm sowas von unpraktisch,”

Dicke2%

“sind nur 3,5cm dick”

Top return reasons

Gesamtgröße29%

Qualität insgesamt13%

Preis-Leistungs-Verhältnis12%

Funktionalität insgesamt9%

Kompatibilität – insgesamt6%

Kratzfestigkeit6%

Dünn5%

Haltbarkeit2%

Materialqualität2%

Farbe2%

Common questions

Is schwamm profitable to sell on Amazon Germany?: The niche generates €385K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (49/100).
How competitive is the schwamm niche?: 15 brands and 69 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in schwamm?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 0.1%.
When does demand for schwamm peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the schwamm niche?: Listings span €1.19–€13.07; the average listing price is €5.37 (sweet spot $15–$100). The average incumbent carries 3,183 reviews — the moat a new listing must climb.