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Schwamm

prices mostly outside the sweet spot ($1.19–$13.07) — Schwamm doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 814 of 1,428 Auto & Motorrad niches · −2 vs the category median of 51

Market size 55Growth 23Conversion 83Competition 54Returns 99Price range 0Avg price 15Brand share 48Review moat 33Quality gap 37
This niche Category average · 1,428 niches

Is Schwamm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schwamm is a €385K/yr Amazon Germany market (789K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.

Schwamm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.5% over the last 90 days and 9.1% of searches end in a purchase.

€385K

revenue / yr

Units sold / yr125K
Search volume / yr-4.5%789K
Conversion rate9.1%
Avg price€5.37

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers15 · 69
Top-5 product click share52%
Open market24%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement70%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews3,183

Top Schwamm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€38K€77K€115K€154K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

69

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

20%

  • Vileda41%
  • IDEA HOME13%
  • York9%
  • HAROMAC7%
  • WUHUIXOZ6%
  • NIGRIN4%

Schwamm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume789KCVR9.1%Products23Brands15Top 5 Brands76%OOS Rate2.6%Rating4.5★Reviews3,183Avg BSR#40
18K13KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Schwamm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schwamm199K/yr
  • schwämme83K/yr
  • sponge93K/yr
  • spülschwamm86K/yr
  • putzschwamm51K/yr
  • küchenschwamm40K/yr
  • scotch brite24K/yr
  • spülschwämme24K/yr
  • schwämme küche22K/yr
  • reinigungsschwamm22K/yr

What reviews say buyers love and hate about Schwamm

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt22%

Top Produkt

Einfache Reinigung14%

Ideal zum saubermachen

Preis-Leistungs-Verhältnis13%

Alles bestens 👍 Super Preis

beworben Vs Tatsächliches Produkt12%

Produktinformationen

Haltbarkeit6%

Dauerhaft

What buyers complain about

72% of reviews
Haltbarkeit18%

Abnutzung

Qualität insgesamt13%

Richtige Qualität ist das nicht

Gesamtgröße10%

Die Minigrösse ist ein Witz

Preis-Leistungs-Verhältnis7%

Preislich liegen die, die ich gesehen habe, etwas darunter

Funktionalität insgesamt6%

Funktioniert nicht

Schwamm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
29%
2Qualität insgesamt
13%
3Preis-Leistungs-Verhältnis
12%
4Funktionalität insgesamt
9%
5Kompatibilität – insgesamt
6%

Common Schwamm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwamm 49/100 on Amazon Germany — Skip it. The niche generates €385K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.
Search demand for Schwamm on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.