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Schutzfolie

Schutzfolie shows low returns (0.9%), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Ranks 756 of 1,428 Auto & Motorrad niches · −1 vs the category median of 51

Market size 22Growth 58Conversion 51Competition 19Returns 95Price range 66Avg price 56Brand share 39Review moat 49Quality gap 84
This niche Category average · 1,428 niches

Is Schutzfolie profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schutzfolie is a €89K/yr Amazon Germany market (173K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 50/100.

Schutzfolie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +33.0% over the last 90 days and 4.1% of searches end in a purchase.

€89K

revenue / yr

Units sold / yr8K
Search volume / yr+33.0%173K
Conversion rate4.1%
Avg price€12.71

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 15
Top-5 product click share77%
Open market18%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews1,617

Top Schutzfolie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

€0€13K€27K€40K€54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

  • Luxshield55%
  • Blackshell12%
  • QUOHE5%
  • BellaGesundheit5%
  • Chingde4%
  • Esteopt4%
  • Open — no brand owns it (5 brands, 15%)

Schutzfolie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume173KCVR4.1%Products12Brands11Top 5 Brands82%OOS Rate9.6%Rating4.2★Reviews1,617Avg BSR#72
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Schutzfolie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lackschutzfolie transparent44K/yr
  • lackschutzfolie30K/yr
  • steinschlagschutzfolie26K/yr
  • lackschutzfolie auto13K/yr
  • lackschutzfolien9K/yr
  • schutzfolie auto10K/yr
  • ppf folie8K/yr
  • 3m lackschutzfolie6K/yr
  • auto schutzfolie9K/yr
  • steinschlag folie4K/yr

What reviews say buyers love and hate about Schutzfolie

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt20%

Top-Produkt

Haftung/Klebrigkeit17%

Sehr robust und klebt super mit ausführlicher Gebrauchsanweisung

Benutzerfreundlichkeit11%

Leichte Handhabung

Fall/Aufprallschutz8%

Schutzfolie

Stärke7%

Robust

What buyers complain about

82% of reviews
Haftung/Klebrigkeit25%

Hält nur auf glatten Untergrund

Dicke13%

andere Hersteller haben etwas dickere Folien

Lackqualität10%

Lackschäden bei Entfernung nach kurzzeitiger Nutzung

Montage/Installation8%

Montage schwierig

Qualität insgesamt6%

Einfach Müll

Schutzfolie return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
34%
2Haftung/Klebrigkeit
14%
3Breite
10%
4Qualität insgesamt
8%
5Dünn
6%

Common Schutzfolie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schutzfolie 50/100 on Amazon Germany — Worth a look. The niche generates €89K/yr across 12 tracked products. Search demand moved +33.0% over the last 90 days.
Search demand for Schutzfolie on Amazon Germany is steady year-round — the busiest month runs 1.7× the quietest.