Is Schutzfolie profitable to sell on Amazon Germany?

Flapen scores Schutzfolie 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €89K a year across 12 tracked products. Search demand grew +33.0% in the last 90 days.

How competitive is the Schutzfolie niche on Amazon Germany?

11 brands and 15 sellers compete in Schutzfolie on Amazon Germany. The top 5 Schutzfolie products take 77% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Schutzfolie?

Schutzfolie buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Dicke, and Lackqualität. An estimated 0.9% of orders come back.

When does demand for Schutzfolie peak?

Search demand for Schutzfolie on Amazon Germany is steady all year. The busiest month runs 1.7× the quietest.

What does it cost to enter the Schutzfolie niche?

Schutzfolie sells for €12.71 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.38 to €30.02. The average product has 1,617 reviews, the count a new listing must catch up to.

Schutzfolie

Maybe

An estimated 0.9% of orders come back. But the top 5 products take 77% of clicks, so Schutzfolie is a Maybe.

Flapen Score: 50
50 / 100Ranks 756 of 1,428 Auto & Motorrad niches · −1 vs the category median of 51
Market size: €89K/yr173K searches / yr
90-day growth: +33.0%search demand this quarter
Competition: 77%top-5 click share · 11 brands · 15 sellers

Flapen Score

Schutzfolie against its category

The dotted line is the Auto & Motorrad average. Past it, Schutzfolie is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Schutzfolie market on Amazon at a glance

Shoppers on Amazon Germany searched for Schutzfolie 173K times last year and spent an estimated €89K. The top 5 brands take 82% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months: 173K
Growth, 90 days vs prior 90: +33.0%
Conversion, latest week: 4.1%
Market size, estimated: €89Ka year
Peak month: April1.7× the quietest month
Top search term: lackschutzfolie transparent44K searches a year

02 · Price

A sale here is worth €12.71.

Listings sell for €12.71 on average, from €7.38 to €30.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €12.71 that is €6K to €10K a year per listing.

Average price: €12.71under the $15 to $100 sweet spot
Price range: €7.38–€30.02
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: €6K–€10K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #72 within Reinigung & Pflege. It carries 1,617 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 92%
Out of stock, average day: 9.6%
Average rank: #72in Reinigung & Pflege
Average rating: 4.16 starsAmazon Germany average 4.37 stars
Average reviews: 1,617per listing
Listings tracked: 12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Schutzfolie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

Brand 155%
Brand 212%
Brand 35%
Brand 45%
Brand 54%
Brand 64%
Open — no brand owns it (5 brands, 15%)

Demand

Schutzfolie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Schutzfolie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lackschutzfolie transparent44K/yr +46.9%5.7% conv.
lackschutzfolie30K/yr +42.1%3.8% conv.
steinschlagschutzfolie26K/yr +24.9%3.1% conv.
lackschutzfolie auto13K/yr +30.6%2.9% conv.
lackschutzfolien9K/yr +47.5%0.9% conv.
schutzfolie auto10K/yr +10.5%2.3% conv.
ppf folie8K/yr +28.2%1.3% conv.
3m lackschutzfolie6K/yr +53.2%3.3% conv.
auto schutzfolie9K/yr -22.9%1.7% conv.
steinschlag folie4K/yr +70.0%1.5% conv.

Reviews and returns

What reviews say buyers love and hate about Schutzfolie

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Haftung/Klebrigkeit”

0.9%of orders come back

“Hält nur auf glatten Untergrund”

A buyer, on “Haftung/Klebrigkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Schutzfolie questions

Answered from the same tracked data.

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