Is Schüttelmann profitable to sell on Amazon Germany?

Flapen scores Schüttelmann 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €213K a year across 17 tracked products. 0 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew -76.9% in the last 90 days.

How competitive is the Schüttelmann niche on Amazon Germany?

16 brands and 17 sellers compete in Schüttelmann on Amazon Germany. The top 5 Schüttelmann products take 67% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Schüttelmann?

Schüttelmann buyers on Amazon Germany complain most about Magnetische Stärke/Adsorption, beworben Vs Tatsächliches Produkt, and Qualität insgesamt. An estimated 2.0% of orders come back.

What does it cost to enter the Schüttelmann niche?

Schüttelmann sells for €9.49 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.11 to €14.03. The average product has 34 reviews, the count a new listing must catch up to.

Schüttelmann

Fail

Demand is soft, at -76.9% this quarter, so Schüttelmann is a Fail.

Filters Low Review Barrier

Flapen Score: 44
44 / 100Ranks 1,058 of 1,428 Auto & Motorrad niches · −7 vs the category median of 51
Market size: €213K/yr272K searches / yr
90-day growth: -76.9%search demand this quarter
Competition: 67%top-5 click share · 16 brands · 17 sellers

Flapen Score

Schüttelmann against its category

The dotted line is the Auto & Motorrad average. Past it, Schüttelmann is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Schüttelmann market on Amazon at a glance

Shoppers on Amazon Germany searched for Schüttelmann 272K times last year and spent an estimated €213K. The top 5 brands take 71% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -76.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €213K a year.

Searches, last 12 months: 272K
Growth, 90 days vs prior 90: -76.9%
Conversion, latest week: 8.3%
Market size, estimated: €213Ka year
Top search term: schüttelmann aus naturholz14K searches a year

02 · Price

A sale here is worth €9.49.

Listings sell for €9.49 on average, from €6.11 to €14.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €9.49 that is €5K to €7K a year per listing.

Average price: €9.49under the $15 to $100 sweet spot
Price range: €6.11–€14.03
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #187 within Autozubehör. It carries 34 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 21.1%
Average rank: #187in Autozubehör
Average rating: 4.38 starsAmazon Germany average 4.37 stars
Average reviews: 34per listing
Listings tracked: 17

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 17
Successful launches: 0Amazon's first-year sales bar
Average brand age: 16 months

Products

Top Schüttelmann products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

Brand 141%
Brand 213%
Brand 37%
Brand 46%
Brand 54%
Brand 64%

Demand

Schüttelmann search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Dec · busiest ÷ quietest = 7.6× · 7 of 12 months tracked

Search terms

Top Schüttelmann search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schüttelmann aus naturholz14K/yr -75.2%5.3% conv.
holzmännchen mit wackelbeinen16K/yr -71.2%6.3% conv.
wackelnder holzmann56K/yr -83.3%6.4% conv.
schüttelmann55K/yr -88.4%4.1% conv.
wackelmännchen holz12K/yr -66.6%7.8% conv.
holzfigur auto wackel6K/yr -59.5%5.8% conv.
wackelnder holzmann auto11K/yr -75.5%5.7% conv.
holz wackelmännchen10K/yr -73.0%5.3% conv.
holzfigur auto8K/yr -24.0%5.0% conv.
wackelmännchen auto9K/yr -62.2%2.6% conv.

Reviews and returns

What reviews say buyers love and hate about Schüttelmann

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Geschenk Zweck”

29%of negative reviews mention “Magnetische Stärke/Adsorption”

2.0%of orders come back

“Leider halten die Magnete nicht so gutu fallen ab”

A buyer, on “Magnetische Stärke/Adsorption”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Schüttelmann questions

Answered from the same tracked data.

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