Is Schnurschalter profitable to sell on Amazon Germany?

Flapen scores Schnurschalter 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €37K a year across 32 tracked products. 0 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -30.8% in the last 90 days.

How competitive is the Schnurschalter niche on Amazon Germany?

18 brands and 27 sellers compete in Schnurschalter on Amazon Germany. The top 5 Schnurschalter products take 51% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Schnurschalter?

Schnurschalter buyers on Amazon Germany complain most about Gesamtgröße, Montage/Installation, and Qualität insgesamt. An estimated 0.6% of orders come back.

When does demand for Schnurschalter peak?

Search demand for Schnurschalter on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Schnurschalter niche?

Schnurschalter sells for €5.24 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.93 to €8.97. The average product has 436 reviews, the count a new listing must catch up to.

Schnurschalter

Fail

Prices span $1.93–$8.97, mostly outside the sweet spot, so Schnurschalter is a Fail.

Flapen Score: 44
44 / 100Ranks 1,058 of 1,428 Auto & Motorrad niches · −7 vs the category median of 51
Market size: €37K/yr139K searches / yr
90-day growth: -30.8%search demand this quarter
Competition: 51%top-5 click share · 18 brands · 27 sellers

Flapen Score

Schnurschalter against its category

The dotted line is the Auto & Motorrad average. Past it, Schnurschalter is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Schnurschalter market on Amazon at a glance

Shoppers on Amazon Germany searched for Schnurschalter 139K times last year and spent an estimated €37K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months: 139K
Growth, 90 days vs prior 90: -30.8%
Conversion, latest week: 5.0%
Market size, estimated: €37Ka year
Peak month: December2.1× the quietest month
Top search term: schnurschalter29K searches a year

02 · Price

A sale here is worth €5.24.

Listings sell for €5.24 on average, from €1.93 to €8.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €5.24 that is €524 to €1K a year per listing.

Average price: €5.24under the $15 to $100 sweet spot
Price range: €1.93–€8.97
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: €524–€1K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #76 within Ersatz-, Tuning- & Verschleißteile. It carries 436 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 9.0%
Average rank: #76in Ersatz-, Tuning- & Verschleißteile
Average rating: 4.31 starsAmazon Germany average 4.37 stars
Average reviews: 436per listing
Listings tracked: 32

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 43 months

Products

Top Schnurschalter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

22%

Brand 125%
Brand 222%
Brand 311%
Brand 48%
Brand 56%
Brand 65%

Demand

Schnurschalter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Schnurschalter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schnurschalter29K/yr -26.7%4.6% conv.
kabelschalter16K/yr -22.2%5.3% conv.
zwischenschalter16K/yr -32.1%3.7% conv.
schnurschalter 2 polig15K/yr -35.9%6.8% conv.
lampenschalter11K/yr -30.5%5.2% conv.
schnurschalter 3 polig8K/yr -26.2%2.9% conv.
kabelschalter 230v 2polig7K/yr -28.9%8.7% conv.
schnurzwischenschalter6K/yr -21.3%3.9% conv.
schalter lampe6K/yr -45.5%6.1% conv.
zwischenschalter 3 polig6K/yr -18.1%3.4% conv.

Reviews and returns

What reviews say buyers love and hate about Schnurschalter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Gesamtgröße”

0.6%of orders come back

“Gut - größer als gedacht”

A buyer, on “Gesamtgröße”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Schnurschalter questions

Answered from the same tracked data.

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