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Schneeketten

Fail

Demand is soft, at -96.8% this quarter, so Schneeketten is a Fail.

Flapen Score
42
42 / 100
Ranks 1,165 of 1,428 Auto & Motorrad niches · −9 vs the category median of 51
Market size
€223K/yr793K searches / yr
90-day growth
-96.8%search demand this quarter
Competition
49%top-5 click share · 19 brands · 38 sellers

Flapen Score

Schneeketten against its category

The dotted line is the Auto & Motorrad average. Past it, Schneeketten is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schneeketten market on Amazon at a glance

Shoppers on Amazon Germany searched for Schneeketten 793K times last year and spent an estimated €223K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 793K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -96.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €223K a year.

Searches, last 12 months
793K
Growth, 90 days vs prior 90
-96.8%
Conversion, latest week
0.7%
Market size, estimated
€223Ka year
Peak month
January86.0× the quietest month
Top search term
schneeketten435K searches a year

02 · Price

A sale here is worth €40.75.

Listings sell for €40.75 on average, from €7.66 to €111.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €40.75 that is €20K to €31K a year per listing.

Average price
€40.75inside the $15 to $100 sweet spot
Price range
€7.66–€111.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€20K–€31K
Returns
6.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #24 within Reifen & Felgen. It carries 1,810 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
97%
Out of stock, average day
16.7%
Average rank
#24in Reifen & Felgen
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
1,810per listing
Listings tracked
32

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Schneeketten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

38

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

23%

  • Brand 128%
  • Brand 223%
  • Brand 313%
  • Brand 46%
  • Brand 54%
  • Brand 62%

Demand

Schneeketten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 86.0×

Search terms

Top Schneeketten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schneeketten435K/yr
  • schneeketten 205 55 r1653K/yr
  • schneeketten 225 75 r1619K/yr
  • schneeketten 225 55 r1716K/yr
  • schneeketten 205 60 r1627K/yr
  • auto kette3K/yr
  • schneeketten 235 55 r1812K/yr
  • schneeketten 215 55 r1725K/yr
  • schneeketten 215 65 r1714K/yr
  • schneekette15K/yr

Reviews and returns

What reviews say buyers love and hate about Schneeketten

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Qualität insgesamt”
6.0%of orders come back
“Flop”
A buyer, on “Qualität insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schneeketten questions

Answered from the same tracked data.