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Schmierfett

strong incumbent ratings (4.7★) — Schmierfett doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51

Market size 48Growth 42Conversion 78Competition 26Returns 99Price range 66Avg price 44Brand share 28Review moat 40Quality gap 19
This niche Category average · 1,428 niches

Is Schmierfett profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schmierfett is a €259K/yr Amazon Germany market (291K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Schmierfett: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.2% over the last 90 days and 7.9% of searches end in a purchase.

€259K

revenue / yr

Units sold / yr30K
Search volume / yr+13.2%291K
Conversion rate7.9%
Avg price€11.31

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 108
Top-5 product click share69%
Open market12%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews2,456

Top Schmierfett products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

€0€26K€52K€78K€104K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

108

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Liqui Moly49%
  • NIGRIN22%
  • WD-40 Specialist10%
  • Pressol4%
  • TECMAXX3%
  • Divinol3%
  • Open — no brand owns it (5 brands, 9%)

Schmierfett demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume291KCVR7.9%Products16Brands11Top 5 Brands88%OOS Rate0.5%Rating4.7★Reviews2,456Avg BSR#14
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Schmierfett search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schmierfett67K/yr
  • mehrzweckfett53K/yr
  • fett42K/yr
  • lagerfett19K/yr
  • fett für fettpresse16K/yr
  • getriebefett9K/yr
  • kugellager fett8K/yr
  • langzeitfett10K/yr
  • wälzlagerfett8K/yr
  • smar11K/yr

What reviews say buyers love and hate about Schmierfett

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Qualität insgesamt33%

Artikel beste Qualität

Schmierung14%

Ideales Radlagerfett

beworben Vs Tatsächliches Produkt13%

Hält was es verspricht

Preis-Leistungs-Verhältnis13%

Preis Leistung ok

Haltbarkeit6%

Zuverlässigkeit

What buyers complain about

80% of reviews
Farbe37%

FARBLOS

Qualität insgesamt9%

Ich kann mich den schlechten Bewertungen nur anschließen

Geruch7%

es hat einen komischen Gruch.

Preis-Leistungs-Verhältnis5%

Ausreichend, etwas zu teuer

Form/Stil5%

Kleine handliche Form

Schmierfett return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
25%
2Auslaufsicher
13%
3Farbe
13%
4Defekt Material/Teile
12%
5Kompatibilität – insgesamt
12%

Common Schmierfett questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schmierfett 47/100 on Amazon Germany — Skip it. The niche generates €259K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +13.2% over the last 90 days.
Search demand for Schmierfett on Amazon Germany peaks in Jul, where the busiest month runs 1.7× the quietest.