Is schmierfett profitable to sell on Amazon Germany?

The niche generates €259K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Skip it (47/100).

How competitive is the schmierfett niche?

11 brands and 108 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in schmierfett?

Top complaints mined from reviews: Farbe, Qualität insgesamt, Geruch. The return rate is 0.3%.

When does demand for schmierfett peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the schmierfett niche?

Listings span €3.64–€37.10; the average listing price is €11.31 (sweet spot $15–$100). The average incumbent carries 2,456 reviews — the moat a new listing must climb.

schmierfett

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Price range

Good€3.64–€37.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€259K

€259K/yr · 291K searches

Avg price

Okay€11.31

avg listing price — sweet spot $15–$100

Growth

Okay+13.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,455.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, schmierfett is a €259K/yr Amazon Germany market (291K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

schmierfett market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: €283K–€339K; units × avg price
Conversion rate: 7.9%
Avg BSR: #14
Page quality: 0%
Prime: 81%
Sponsored: 63%
Out of stock: 0.5%
Avg brand age: 70 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

108

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Liqui Moly49%
NIGRIN22%
WD-40 Specialist10%
Pressol4%
TECMAXX3%
Divinol3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top schmierfett search terms

schmierfett67K/yr +10.8%8.0% conv.
mehrzweckfett53K/yr +11.3%7.2% conv.
fett42K/yr +1.5%6.3% conv.
lagerfett19K/yr +37.2%7.8% conv.
fett für fettpresse16K/yr +38.9%7.0% conv.
getriebefett9K/yr +32.6%4.0% conv.
kugellager fett8K/yr +51.8%8.2% conv.
langzeitfett10K/yr -5.3%7.7% conv.
wälzlagerfett8K/yr +27.9%6.3% conv.
smar11K/yr -18.7%0.6% conv.

All search terms

Top schmierfett products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LIQUI MOLY LM 47 Langzeitfett + MoS2 | 100 g | Lithium Fett | Art.-Nr.: 3510

Liqui Moly€4.214.7★10,069 rev

NIGRIN Mehrzweckfett Tube 250 g schützt Motoren vor Korrosion und Alterung temperaturbeständig von -30C bis +120C

NIGRIN€5.754.8★7,651 rev

LIQUI MOLY Mehrzweckfett | 400 g | Lithium Fett | Art.-Nr.: 3552

Liqui Moly€6.754.7★5,611 rev

LIQUI MOLY Mehrzweckfett | 1 kg | Lithium Fett | Art.-Nr.: 3553

Liqui Moly€12.554.7★5,611 rev

WD-40 Specialist Hochleistungs-Mehrzweckfett 150g Tube Kalziumsulfonat-Fett für Lager Zahnräder Wellen & Gelenke extrem druck- & wasserbeständig einsetzbar von -30C bis +140C braun

WD-40 Specialist€8.324.7★220 rev

Newest

by launch date

12x Mehrzweckfett 400gr. | Schmierfett Lithiumfett Universalfett Fett für Gleit- & Wälzlager | 12 Stück

Stabilo Befestigungstechnik€29.8818 rev

6mo ago

WD-40 Specialist Hochleistungs-Mehrzweckfett 150g Tube Kalziumsulfonat-Fett für Lager Zahnräder Wellen & Gelenke extrem druck- & wasserbeständig einsetzbar von -30C bis +140C braun

WD-40 Specialist€8.32220 rev

1y ago

WD-40 Specialist Hochleistungs-Mehrzweckfett 400g Kartusche Kalziumsulfonat-Fett für Lager Zahnräder Wellen & Gelenke extrem druck- & wasserbeständig einsetzbar von -30C bis +140C braun

WD-40 Specialist€8.70220 rev

1y ago

TECPO Universal Mehrzweckfett EP2 400g Kartusche Schmierfett Lithiumfett Universalfett KFZ-Schmierung wasserbeständig KP2K-30 Lithium Fett (6x 400g)

TECPO€26.90345 rev

2y ago

TECMAXX Mehrzweckfett 500 ml - Lagerfett - Effizient Schmierfett - Ein reibungsminderndes Kugellagerfett - Langzeitfett - Kettenfett Fahrrad -Fett - Maschinenfett - Getriebefett Towot

TECMAXX€8.27896 rev

4y ago

What buyers say about schmierfett

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt33%

“Artikel beste Qualität”

Schmierung14%

“Ideales Radlagerfett”

beworben Vs Tatsächliches Produkt13%

“Hält was es verspricht”

Preis-Leistungs-Verhältnis13%

“Preis Leistung ok”

Haltbarkeit6%

“Zuverlässigkeit”

Gesamtgröße5%

“Passt”

Benutzerfreundlichkeit4%

“brauchbar”

Montage2%

“Tolle Schmierung für Teleskopmontierung”

Effizienz2%

“Funktioniert”

Haftung/Klebrigkeit1%

“Es haftet extrem gut an den Bauteilen”

What buyers complain about

Farbe37%

“FARBLOS”

Qualität insgesamt9%

“Ich kann mich den schlechten Bewertungen nur anschließen”

Geruch7%

“es hat einen komischen Gruch.”

Preis-Leistungs-Verhältnis5%

“Ausreichend, etwas zu teuer”

Form/Stil5%

“Kleine handliche Form”

Metallqualität5%

“Edelstahlpaste”

Gesamtgröße5%

“Passt nicht in die Pistole nur mit Löffel umfüllen in die leere Kartusche”

beworben Vs Tatsächliches Produkt4%

“Lediglich in der Produktbeschreibung ist ein Fehler vorhanden”

Druck2%

“Aufgrund der der hohen Luftmenge ist mit einer Presse nicht wirklich brauchbar”

Dicke2%

“Hauch zu dick”

Top return reasons

Gesamtgröße25%

Auslaufsicher13%

Farbe13%

Defekt Material/Teile12%

Kompatibilität – insgesamt12%

beworben Vs Tatsächliches Produkt4%

Produktzustand4%

Funktionalität insgesamt4%

Qualität insgesamt3%

Add-Ons/Anhänge2%

Common questions

Is schmierfett profitable to sell on Amazon Germany?: The niche generates €259K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Skip it (47/100).
How competitive is the schmierfett niche?: 11 brands and 108 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in schmierfett?: Top complaints mined from reviews: Farbe, Qualität insgesamt, Geruch. The return rate is 0.3%.
When does demand for schmierfett peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the schmierfett niche?: Listings span €3.64–€37.10; the average listing price is €11.31 (sweet spot $15–$100). The average incumbent carries 2,456 reviews — the moat a new listing must climb.