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Schlüsselanhänger Stoff

Fail

Shoppers spend an estimated $38K a year here, so Schlüsselanhänger Stoff is a Fail.

Flapen Score
46
46 / 100
Ranks 965 of 1,428 Auto & Motorrad niches · −5 vs the category median of 51
Market size
€38K/yr138K searches / yr
90-day growth
+17.9%search demand this quarter
Competition
47%top-5 click share · 20 brands · 39 sellers

Flapen Score

Schlüsselanhänger Stoff against its category

The dotted line is the Auto & Motorrad average. Past it, Schlüsselanhänger Stoff is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlüsselanhänger Stoff market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüsselanhänger Stoff 138K times last year and spent an estimated €38K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
3.2%
Market size, estimated
€38Ka year
Peak month
July1.5× the quietest month
Top search term
remove before flight43K searches a year

02 · Price

A sale here is worth €8.65.

Listings sell for €8.65 on average, from €4.13 to €17.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €8.65 that is €865 to €2K a year per listing.

Average price
€8.65under the $15 to $100 sweet spot
Price range
€4.13–€17.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€865–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #631 within Merchandiseprodukte. It carries 458 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
83%
Out of stock, average day
5.3%
Average rank
#631in Merchandiseprodukte
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
458per listing
Listings tracked
35

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Schlüsselanhänger Stoff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

39

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

15%

  • Brand 141%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (14 brands, 15%)

Demand

Schlüsselanhänger Stoff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Schlüsselanhänger Stoff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • remove before flight43K/yr
  • schlüsselanhänger stoff39K/yr
  • kawasaki schlüsselanhänger24K/yr
  • remove before flight schlüsselanhänger15K/yr
  • schlüsselanhänger kawasaki6K/yr
  • stoff schlüsselanhänger6K/yr
  • schlüsselanhänger remove before flight6K/yr

Reviews and returns

What reviews say buyers love and hate about Schlüsselanhänger Stoff

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“Die Schlüsselhülle und die Lasche ist viel zu groß und zu klobig”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schlüsselanhänger Stoff questions

Answered from the same tracked data.