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Schlüsselanhänger Filz

Fail

Shoppers spend an estimated $38K a year here, so Schlüsselanhänger Filz is a Fail.

Flapen Score
45
45 / 100
Ranks 1,020 of 1,428 Auto & Motorrad niches · −6 vs the category median of 51
Market size
€38K/yr104K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
58%top-5 click share · 14 brands · 21 sellers

Flapen Score

Schlüsselanhänger Filz against its category

The dotted line is the Auto & Motorrad average. Past it, Schlüsselanhänger Filz is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlüsselanhänger Filz market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüsselanhänger Filz 104K times last year and spent an estimated €38K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
4.7%
Market size, estimated
€38Ka year
Peak month
December2.1× the quietest month
Top search term
schlüsselanhänger filz46K searches a year

02 · Price

A sale here is worth €7.85.

Listings sell for €7.85 on average, from €4.12 to €22.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €7.85 that is €0 to €785 a year per listing.

Average price
€7.85under the $15 to $100 sweet spot
Price range
€4.12–€22.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€785
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #800 within Merchandiseprodukte. It carries 49 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
7.4%
Average rank
#800in Merchandiseprodukte
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
49per listing
Listings tracked
22

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Schlüsselanhänger Filz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

21

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

19%

  • Brand 133%
  • Brand 217%
  • Brand 315%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Schlüsselanhänger Filz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Schlüsselanhänger Filz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlüsselanhänger filz46K/yr
  • filz schlüsselanhänger19K/yr
  • filzanhänger9K/yr
  • filz schlüsselanhänger rohlinge7K/yr
  • schlüsselanhänger filz rohling8K/yr
  • filz anhänger6K/yr
  • filzschlüsselanhänher rohling4K/yr
  • schlüsselanhänger filz personalisiert5K/yr

Reviews and returns

What reviews say buyers love and hate about Schlüsselanhänger Filz

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Farbe”
0.9%of orders come back
“Bei der Beschriftung verläuft die Farbe doch mehr als ich dachte”
A buyer, on “Farbe”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schlüsselanhänger Filz questions

Answered from the same tracked data.