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Scheibenfrostschutz

Fail

Demand is soft, at -51.8% this quarter, so Scheibenfrostschutz is a Fail.

Flapen Score
44
44 / 100
Ranks 1,058 of 1,428 Auto & Motorrad niches · −7 vs the category median of 51
Market size
€1.7M/yr1.8M searches / yr
90-day growth
-51.8%search demand this quarter
Competition
64%top-5 click share · 6 brands · 102 sellers

Flapen Score

Scheibenfrostschutz against its category

The dotted line is the Auto & Motorrad average. Past it, Scheibenfrostschutz is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scheibenfrostschutz market on Amazon at a glance

Shoppers on Amazon Germany searched for Scheibenfrostschutz 1.8M times last year and spent an estimated €1.7M. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-51.8%
Conversion, latest week
12.9%
Market size, estimated
€1.7Ma year
Peak month
November38.5× the quietest month
Top search term
scheibenwischwasser269K searches a year

02 · Price

A sale here is worth €7.37.

Listings sell for €7.37 on average, from €4.77 to €11.38. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At €7.37 that is €37K to €44K a year per listing.

Average price
€7.37under the $15 to $100 sweet spot
Price range
€4.77–€11.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
€37K–€44K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #28 within Öle & Betriebsstoffe. It carries 2,769 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
3.1%
Average rank
#28in Öle & Betriebsstoffe
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
2,769per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Scheibenfrostschutz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

102

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Scheibenfrostschutz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 38.5×

Search terms

Top Scheibenfrostschutz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scheibenwischwasser269K/yr
  • sonax scheibenreiniger142K/yr
  • scheibenreiniger auto129K/yr
  • wischwasser auto sommer23K/yr
  • auto scheibenreiniger53K/yr
  • scheibenreiniger44K/yr
  • scheibenwischwasser sommer21K/yr
  • wischwasser auto41K/yr
  • wischwasser26K/yr
  • scheibenfrostschutz466K/yr

Reviews and returns

What reviews say buyers love and hate about Scheibenfrostschutz

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Einfache Reinigung”
22%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Schade ums Geld”
A buyer, on “Preis-Leistungs-Verhältnis”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Scheibenfrostschutz questions

Answered from the same tracked data.