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Scania

Scania shows low returns (0.9%), but weak search conversion (0.4%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 39% of 1,428 Auto & Motorrad niches · +2 vs the category median of 51

Market size 8Growth 16Conversion 5Competition 80Returns 96Price range 59Avg price 95Brand share 76Review moat 91Quality gap 78
This niche Category average · 1,428 niches

Is Scania profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Scania is a €33K/yr Amazon Germany market (197K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.

Scania: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.9% over the last 90 days and 0.4% of searches end in a purchase.

€33K

revenue / yr

Units sold / yr1K
Search volume / yr-18.9%197K
Conversion rate0.4%
Avg price€44.74

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers22 · 48
Top-5 product click share35%
Open market41%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement63%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews174

Top Scania products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

48

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

35%

Top 20: 77%

Open market

36%

  • MICHELIN25%
  • Generic12%
  • KRAM-TRUCK8%
  • Best Trucks Europe7%
  • WZYRZ7%
  • MYYLY5%

Scania demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR0.4%Products40Brands22Top 5 Brands59%OOS Rate3.9%Rating4.3★Reviews174Avg BSR#2,363
6K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Scania search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scania80K/yr
  • scania zubehör lkw56K/yr
  • michelin männchen27K/yr
  • scania zubehör14K/yr
  • scania v813K/yr
  • michelin männchen für lkw5K/yr
  • michelin männchen figur2K/yr

What reviews say buyers love and hate about Scania

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Gesamtgröße40%

Passt perfekt

Qualität insgesamt20%

Sehr gute Verarbeitung

Geruch20%

Duftbaum

Geschenk Zweck7%

War ein Geschenk

beworben Vs Tatsächliches Produkt7%

Alles wie beschrieben

What buyers complain about

90% of reviews
Qualität insgesamt20%

Müll

Gesamtgröße20%

Viel zu klein

Nähen/Finish/Polieren10%

Nähte vereinzelt unsauber gearbeitet

beworben Vs Tatsächliches Produkt10%

Leider die Beschreibung nicht richtig gelesen

Montage/Installation10%

Leider die Beschreibung nicht richtig gelesen und somit mehr Arbeit gehabt beim anbringen

Scania return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Geruch
15%
3Haftung/Klebrigkeit
6%
4Feucht/Trocken
5%
5Auslaufsicher
4%

Common Scania questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scania 53/100 on Amazon Germany — Worth a look. The niche generates €33K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -18.9% over the last 90 days.
Scania buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, Nähen/Finish/Polieren, the themes mined from the niche's reviews. Its return rate is 0.9%.