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53

scania

Worth a look

Shows low returns (0.9%), but weak search conversion (0.4%) keeps it on the watch list.

Market size 8Growth 16Conversion 5Competition 80Returns 96Price range 59Avg price 95Brand share 76Review moat 91Quality gap 78

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible€44.74

avg listing price — sweet spot $15–$100

Review moat

Great174.4

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good€4.47–€149.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Market size

Bad€33K

€33K/yr · 197K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, scania is a €33K/yr Amazon Germany market (197K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

scania market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€34K–€45K
units × avg price
Conversion rate
0.4%
Avg BSR
#2,363
Page quality
0%
Prime
30%
Sponsored
63%
Out of stock
3.9%
Avg brand age
43 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

48

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

35%

Top 20: 77%

Open market

36%

  • MICHELIN25%
  • Generic12%
  • KRAM-TRUCK8%
  • Best Trucks Europe7%
  • WZYRZ7%
  • MYYLY5%

Demand

Weekly Amazon search volume, last 28 weeks — -18.9% search growth over the last 90 days.
6K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top scania search terms

  • scania80K/yr
  • scania zubehör lkw56K/yr
  • michelin männchen27K/yr
  • scania zubehör14K/yr
  • scania v813K/yr
  • michelin männchen für lkw5K/yr
  • michelin männchen figur2K/yr
All search terms

Top scania products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€2K10%€3K15%€5K20%€7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about scania

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße40%

“Passt perfekt”

Qualität insgesamt20%

“Sehr gute Verarbeitung”

Geruch20%

“Duftbaum”

Geschenk Zweck7%

“War ein Geschenk”

beworben Vs Tatsächliches Produkt7%

“Alles wie beschrieben”

Wetterfest3%

“Gute Windjacke”

What buyers complain about

Qualität insgesamt20%

“Müll”

Gesamtgröße20%

“Viel zu klein”

Nähen/Finish/Polieren10%

“Nähte vereinzelt unsauber gearbeitet”

beworben Vs Tatsächliches Produkt10%

“Leider die Beschreibung nicht richtig gelesen”

Montage/Installation10%

“Leider die Beschreibung nicht richtig gelesen und somit mehr Arbeit gehabt beim anbringen”

Geruch7%

“Die Düfte halten nicht besonders lange”

Haltbarkeit7%

“Kein zweites Mal”

Auslaufsicher7%

“Die Flaschen laufen ständig aus”

Top return reasons

Gesamtgröße35%
Geruch15%
Haftung/Klebrigkeit6%
Feucht/Trocken5%
Auslaufsicher4%
Materialqualität4%
beworben Vs Tatsächliches Produkt4%
Farbe4%
Haltbarkeit3%
Geschenk Zweck3%

Common questions

Is scania profitable to sell on Amazon Germany?
The niche generates €33K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the scania niche?
22 brands and 48 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in scania?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Nähen/Finish/Polieren. The return rate is 0.9%.
What does it cost to enter the scania niche?
Listings span €4.47–€149.16; the average listing price is €44.74 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.