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Rückenprotektor Kinder

Fail

Demand is soft, at -73.9% this quarter, so Rückenprotektor Kinder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,125 of 1,428 Auto & Motorrad niches · −8 vs the category median of 51
Market size
€41K/yr101K searches / yr
90-day growth
-73.9%search demand this quarter
Competition
42%top-5 click share · 19 brands · 58 sellers

Flapen Score

Rückenprotektor Kinder against its category

The dotted line is the Auto & Motorrad average. Past it, Rückenprotektor Kinder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rückenprotektor Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Rückenprotektor Kinder 101K times last year and spent an estimated €41K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -73.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-73.9%
Conversion, latest week
0.8%
Market size, estimated
€41Ka year
Peak month
January8.7× the quietest month
Top search term
rückenprotektor kinder47K searches a year

02 · Price

A sale here is worth €50.07.

Listings sell for €50.07 on average, from €26.01 to €91.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €50.07 that is €0 to €5K a year per listing.

Average price
€50.07inside the $15 to $100 sweet spot
Price range
€26.01–€91.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #135 within Motorräder, Ersatzteile & Zubehör. It carries 286 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
68%
Out of stock, average day
7.3%
Average rank
#135in Motorräder, Ersatzteile & Zubehör
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
286per listing
Listings tracked
34

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Rückenprotektor Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 flat

Sellers

58

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

28%

  • Brand 121%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Rückenprotektor Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Rückenprotektor Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rückenprotektor kinder47K/yr
  • rückenpanzer kinder4K/yr
  • rückenprotektor kinder skifahren12K/yr
  • rückenprotektor ski kinder28K/yr
  • rückenprotektor kinder ski6K/yr
  • ski rückenprotektor kinder5K/yr

Reviews and returns

What reviews say buyers love and hate about Rückenprotektor Kinder

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Gesamtgröße”
63%of negative reviews mention “Gesamtgröße”
4.1%of orders come back
“Zu klein”
A buyer, on “Gesamtgröße”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rückenprotektor Kinder questions

Answered from the same tracked data.