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Rostschutz

Fail

The top 5 brands take 100% of clicks, so Rostschutz is a Fail.

Flapen Score
49
49 / 100
Ranks 814 of 1,428 Auto & Motorrad niches · −2 vs the category median of 51
Market size
€367K/yr284K searches / yr
90-day growth
+28.8%search demand this quarter
Competition
83%top-5 click share · 5 brands · 58 sellers

Flapen Score

Rostschutz against its category

The dotted line is the Auto & Motorrad average. Past it, Rostschutz is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rostschutz market on Amazon at a glance

Shoppers on Amazon Germany searched for Rostschutz 284K times last year and spent an estimated €367K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €367K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+28.8%
Conversion, latest week
10.0%
Market size, estimated
€367Ka year
Peak month
May2.8× the quietest month
Top search term
zinkspray117K searches a year

02 · Price

A sale here is worth €12.90.

Listings sell for €12.90 on average, from €5.65 to €26.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At €12.90 that is €26K to €32K a year per listing.

Average price
€12.90under the $15 to $100 sweet spot
Price range
€5.65–€26.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
€26K–€32K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Lackieren. It carries 1,394 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Lackieren
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
1,394per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Rostschutz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 231%
  • Brand 33%
  • Brand 42%
  • Brand 52%

Demand

Rostschutz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.8×

Search terms

Top Rostschutz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zinkspray117K/yr
  • rostschutzgrundierung36K/yr
  • zinkspray rostschutz23K/yr
  • rostschutz spray24K/yr
  • rostschutz18K/yr
  • zink spray15K/yr
  • korrosionsschutzspray13K/yr
  • korrosionsschutz8K/yr
  • rostschutz auto5K/yr
  • rostschutzgrundierung auto5K/yr

Reviews and returns

What reviews say buyers love and hate about Rostschutz

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Rost/Korrodieren”
0.4%of orders come back
“Rost”
A buyer, on “Rost/Korrodieren”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rostschutz questions

Answered from the same tracked data.