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Relais 12v

Fail

Shoppers spend an estimated $44K a year here, so Relais 12v is a Fail.

Flapen Score
44
44 / 100
Ranks 1,058 of 1,428 Auto & Motorrad niches · −7 vs the category median of 51
Market size
€44K/yr136K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
51%top-5 click share · 13 brands · 47 sellers

Flapen Score

Relais 12v against its category

The dotted line is the Auto & Motorrad average. Past it, Relais 12v is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Relais 12v market on Amazon at a glance

Shoppers on Amazon Germany searched for Relais 12v 136K times last year and spent an estimated €44K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
4.0%
Market size, estimated
€44Ka year
Peak month
March1.3× the quietest month
Top search term
relais 12v49K searches a year

02 · Price

A sale here is worth €8.11.

Listings sell for €8.11 on average, from €3.00 to €19.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.11 that is €811 to €2K a year per listing.

Average price
€8.11under the $15 to $100 sweet spot
Price range
€3.00–€19.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€811–€2K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #68 within Ersatz-, Tuning- & Verschleißteile. It carries 361 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#68in Ersatz-, Tuning- & Verschleißteile
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
361per listing
Listings tracked
33

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Relais 12v products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

47

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

51%

Top 20: 85%

Open market

15%

  • Brand 127%
  • Brand 224%
  • Brand 315%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (7 brands, 15%)

Demand

Relais 12v search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Relais 12v search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • relais 12v49K/yr
  • relais25K/yr
  • 12v relais19K/yr
  • kfz relais 12v10K/yr
  • rele4K/yr
  • 12v relais kfz6K/yr
  • relais 12v dc5K/yr
  • kfz relais4K/yr
  • schaltrelais 12v3K/yr
  • relay 12v3K/yr

Reviews and returns

What reviews say buyers love and hate about Relais 12v

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “beworben Vs Tatsächliches Produkt”
20%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.8%of orders come back
“Beschriftung der Verpackung irreführend”
A buyer, on “beworben Vs Tatsächliches Produkt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Relais 12v questions

Answered from the same tracked data.