Is Reifen profitable to sell on Amazon Germany?

Flapen scores Reifen 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €207K a year across 26 tracked products. Search demand grew -6.2% in the last 90 days.

How competitive is the Reifen niche on Amazon Germany?

16 brands and 68 sellers compete in Reifen on Amazon Germany. The top 5 Reifen products take 56% of clicks, and the top 5 brands take 74%.

What do buyers complain about in Reifen?

Reifen buyers on Amazon Germany complain most about Geräuschpegel, Haltbarkeit, and Gesamtgröße. An estimated 0.6% of orders come back.

When does demand for Reifen peak?

Search demand for Reifen on Amazon Germany peaks in Oct–Nov, and the busiest month runs 3.3× the quietest.

What does it cost to enter the Reifen niche?

Reifen sells for €50.62 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €29.97 to €87.42. The average product has 960 reviews, the count a new listing must catch up to.

Reifen

Fail

Buyers convert on only 0.3% of searches, so Reifen is a Fail.

Filters High Price

Flapen Score: 47
47 / 100Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51
Market size: €207K/yr1.4M searches / yr
90-day growth: -6.2%search demand this quarter
Competition: 56%top-5 click share · 16 brands · 68 sellers

Flapen Score

Reifen against its category

The dotted line is the Auto & Motorrad average. Past it, Reifen is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Reifen market on Amazon at a glance

Shoppers on Amazon Germany searched for Reifen 1.4M times last year and spent an estimated €207K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €207K a year.

Searches, last 12 months: 1.4M
Growth, 90 days vs prior 90: -6.2%
Conversion, latest week: 0.3%
Market size, estimated: €207Ka year
Peak month: October3.3× the quietest month
Top search term: reifen552K searches a year

02 · Price

A sale here is worth €50.62.

Listings sell for €50.62 on average, from €29.97 to €87.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €50.62 that is €13K to €25K a year per listing.

Average price: €50.62inside the $15 to $100 sweet spot
Price range: €29.97–€87.42
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: €13K–€25K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #194 within Reifen & Felgen. It carries 960 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 19%
Prime listings: 73%
Out of stock, average day: 2.4%
Average rank: #194in Reifen & Felgen
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 960per listing
Listings tracked: 26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 72 months

Products

Top Reifen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

21%

Brand 123%
Brand 220%
Brand 315%
Brand 49%
Brand 57%
Brand 64%

Demand

Reifen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Reifen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

reifen552K/yr +2.1%0.0% conv.
autoreifen114K/yr +0.3%0.0% conv.
sommerreifen47K/yr +1.7%0.0% conv.
205 55 r16 ganzjahresreifen78K/yr -0.4%0.9% conv.
ganzjahresreifen87K/yr -16.7%0.0% conv.
allwetterreifen77K/yr -29.0%0.0% conv.
allwetterreifen 205 55 r1665K/yr +4.6%0.5% conv.
tyres44K/yr -6.5%0.0% conv.
pkw reifen42K/yr -5.6%0.0% conv.
ganzjahresreifen 205 55 r1650K/yr -5.7%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Reifen

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”

19%of negative reviews mention “Geräuschpegel”

0.6%of orders come back

“Ordentlicher Ganzjahresreifen, etwas lauter”

A buyer, on “Geräuschpegel”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Reifen questions

Answered from the same tracked data.

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