How competitive is the Reifen niche on Amazon Germany?

16 brands and 68 sellers compete in Reifen on Amazon Germany. The top 5 Reifen products take 56% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Reifen?

Reifen buyers on Amazon Germany complain most about Geräuschpegel, Haltbarkeit, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Reifen niche?

Reifen sells for €50.62 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €29.97–€87.42. The average incumbent carries 960 reviews — the moat a new listing must climb.

Reifen

weak search conversion (0.3%) — Reifen doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51

This niche Category average · 1,428 niches

Is Reifen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Reifen is a €207K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Reifen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.2% over the last 90 days and 0.3% of searches end in a purchase.

€207K

revenue / yr

Units sold / yr15K

Search volume / yr-6.2%1.4M

Conversion rate0.3%

Avg price€50.62

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 68

Top-5 product click share56%

Open market26%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Top Reifen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Schwalbe Marathon Plus Fahrradreifen 28x1.50-40-622 der unplattbar-Reifen für Fahrräder - SmartGuard

Price: €33.13
Rating: 4.6/5
Reviews: 3,825
Age: 19y ago

Kumho 205/55 R16 91H Solus HA32 M+S PKW Ganzjahresreifen 205/55R16 91H - M+S/3PMSF

Price: €47.01
Rating: 4.7/5
Reviews: 325
Age: 5y ago

Goodyear Vector 4Seasons Gen-3 | Ganzjahresreifen

Price: €70.30
Rating: 4.7/5
Reviews: 3,137
Age: 6y ago

Berlin Tires All Season 2 205/55 R16 91V - C/C/71dB Ganzjahresreifen (PKW)

Price: €42.88
Rating: 4.6/5
Reviews: 852
Age: 2y ago

Schwalbe Marathon Plus Fahrradreifen 28x1.75-47-622 der unplattbar-Reifen für Fahrräder - SmartGuard

Price: €29.97
Rating: 4.6/5
Reviews: 3,825
Age: 15y ago

Newest

by launch date

KUMHO - 205/55 R16 TL 94V SOLUS 4S HA32 XL BSW M+S 3PMSF - Ganzjahresreifen

Price: €48.40
Rating: 4.8/5
Reviews: 9
Age: 2y ago

Berlin Tires All Season 2 205/55 R16 91V - C/C/71dB Ganzjahresreifen (PKW)

Price: €42.88
Rating: 4.6/5
Reviews: 852
Age: 2y ago

205/55HR16 NOKIAN TL SEASONPROOF 1 (NEU) 91H

Price: €53.24
Rating: 4.4/5
Reviews: 235
Age: 2y ago

Nokian Tyres Seasonproof 1-185/60R15 88V - Ganzjahresreifen

Price: €51.88
Rating: 4.4/5
Reviews: 235
Age: 2y ago

Bridgestone TURANZA ALL SEASON 6 ENLITEN - 205/55 R16 94V XL - B/C/70 - Ganzjahresreifen (PKW & SUV)

Price: €64.05
Rating: 4.4/5
Reviews: 49
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

21%

Schwalbe23%
Kumho20%
Goodyear15%
BERLIN TIRES9%
Nokian Tyres7%
Nexen4%

Reifen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR0.3%Products26Brands16Top 5 Brands74%OOS Rate2.4%Rating4.6★Reviews960Avg BSR#194

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Top Reifen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

reifen552K/yr +2.1%0.0% conv.
autoreifen114K/yr +0.3%0.0% conv.
sommerreifen47K/yr +1.7%0.0% conv.
205 55 r16 ganzjahresreifen78K/yr -0.4%0.9% conv.
ganzjahresreifen87K/yr -16.7%0.0% conv.
allwetterreifen77K/yr -29.0%0.0% conv.
allwetterreifen 205 55 r1665K/yr +4.6%0.5% conv.
tyres44K/yr -6.5%0.0% conv.
pkw reifen42K/yr -5.6%0.0% conv.
ganzjahresreifen 205 55 r1650K/yr -5.7%0.4% conv.

What reviews say buyers love and hate about Reifen

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Qualität insgesamt34%

“Produkt super”

Preis-Leistungs-Verhältnis21%

“Preis, Leistung, super”

Gesamtgröße10%

“Passt”

beworben Vs Tatsächliches Produkt8%

“Alles wie erwartet”

Geräuschpegel7%

“Geräuschentwicklung ist niedrig”

What buyers complain about

76% of reviews

Geräuschpegel19%

“Ordentlicher Ganzjahresreifen, etwas lauter”

Haltbarkeit18%

“Nicht langlebig”

Gesamtgröße6%

“Passten nicht”

Wartung und Reparatur6%

“Ein neuer Schlauch, plus Reparatur, hat mich 20 Euro gekostet”

Griff6%

“Haben keinen guten Grip bei Match und Schnee”

Reifen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

65%

2beworben Vs Tatsächliches Produkt

10%

3Preis-Leistungs-Verhältnis

4Kompatibilität – insgesamt

5Qualität insgesamt

Common Reifen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reifen 47/100 on Amazon Germany — Skip it. The niche generates €207K/yr across 26 tracked products. Search demand moved -6.2% over the last 90 days.