How competitive is the Py21w niche on Amazon Germany?

10 brands and 94 sellers compete in Py21w on Amazon Germany. The top 5 Py21w products take 76% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Py21w?

Py21w buyers on Amazon Germany complain most about Defekt Material/Teile, Gesamtgröße, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Py21w niche?

Py21w sells for €7.10 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.29–€13.13. The average incumbent carries 4,388 reviews — the moat a new listing must climb.

Py21w

prices mostly outside the sweet spot ($2.29–$13.13) — Py21w doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,367 of 1,428 Auto & Motorrad niches · −17 vs the category median of 51

This niche Category average · 1,428 niches

Is Py21w profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Py21w is a €52K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 34/100.

Py21w: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.9% over the last 90 days and 11.1% of searches end in a purchase.

€52K

revenue / yr

Units sold / yr10K

Search volume / yr-18.9%66K

Conversion rate11.1%

Avg price€7.10

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 94

Top-5 product click share76%

Open market12%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Py21w products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Osram ORIGINAL LINE 12V PY21W signal lamp Metal Base Double Blister (2 lamps)

Price: €3.80
Rating: 4.8/5
Reviews: 3,158
Age: 1y ago

Philips automotive lighting Phillips Vision PY 21W 12V Standard-Signal- und -Innenbeleuchtung 2-er Packung

Price: €4.24
Rating: 4.7/5
Reviews: 41,112
Age: 16y ago

Bosch PY21W Pure Light Halogen-Glühlampe für Auto-Scheinwerfer 12 V 21 W in Originalqualität - Lampensockel Typ BAU15s - 2er-Pack Ersatz-Scheinwerferlampen

Price: €4.51
Rating: 4.7/5
Reviews: 5,317
Age: 16y ago

Philips automotive lighting 12496SVB2 Kugellampe PY21W SilverVision

Price: €11.03
Rating: 4.7/5
Reviews: 5,277
Age: 19y ago

Light Galaxy ... Ihr Lichtlieferant 10x BAU15s PY21W Blinker Orange Signalleuchten Rücklicht Glühlampe 12V 21w Autolampe Kfz Kugellampe PKW Motorrad Roller Anhänger

Price: €6.77
Rating: 4.5/5
Reviews: 119
Age: 2y ago

Newest

by launch date

bemiX 10x PY21W Blinkerbirne 12V 21W Amber BAU15s Glühlampe Orange Auto Kfz Blinkerlampe vorne hinten Kugellampe Blinkleuchte Ersatzlampe Blinker Glühbirne

Price: €6.19
Rating: 4.6/5
Reviews: 20
Age: 8mo ago

Osram ORIGINAL LINE 12V PY21W signal lamp Metal Base Double Blister (2 lamps)

Price: €3.80
Rating: 4.8/5
Reviews: 3,158
Age: 1y ago

OSRAM DIADEM Chrome PY21W Doppelblister 2 Lampen

Price: €10.45
Rating: 4.6/5
Reviews: 79
Age: 1y ago

Osram ULTRA LIFE PY21W Double Blister (2 lamps)

Price: €6.42
Rating: 4.7/5
Reviews: 3,555
Age: 1y ago

Light Galaxy ... Ihr Lichtlieferant 10x BAU15s PY21W Blinker Orange Signalleuchten Rücklicht Glühlampe 12V 21w Autolampe Kfz Kugellampe PKW Motorrad Roller Anhänger

Price: €6.77
Rating: 4.5/5
Reviews: 119
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Osram35%
PHILIPS30%
Bosch12%
Light Galaxy ... Ihr Lichtlieferant6%
LIGHTWORLD24 Welt der Lichter6%
XENOHYPE5%
Open — no brand owns it (4 brands, 8%)

Py21w demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR11.1%Products14Brands10Top 5 Brands88%OOS Rate2.8%Rating4.6★Reviews4,388Avg BSR#62

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Py21w search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

py21w26K/yr -6.3%14.9% conv.
blinker birne16K/yr -49.5%7.0% conv.
py21w blinker9K/yr -33.0%17.8% conv.
blinkerbirnen 12v 21w orange5K/yr +64.3%10.6% conv.
blinker birne orange 12v 21w7K/yr -14.7%12.0% conv.
blinkerbirne3K/yr +7.5%7.1% conv.

What reviews say buyers love and hate about Py21w

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Helligkeit/Glanz/Glühen24%

“Top Lampen”

Qualität insgesamt23%

“Super Produkt”

beworben Vs Tatsächliches Produkt13%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis13%

“Super, günstig”

Gesamtgröße9%

“Passt”

What buyers complain about

97% of reviews

Defekt Material/Teile19%

“Von 10 Stück waren 4 defekt”

Gesamtgröße13%

“sollten laut beschreibung für unser auto passen---passen aber nicht---gebe sie jetzt anderweitig weiter”

Haltbarkeit13%

“Hielten jeweils keine Stunde”

Qualität insgesamt13%

“Müll”

beworben Vs Tatsächliches Produkt13%

“Nicht wie abgebildet”

Py21w return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

60%

2Kompatibilität – insgesamt

13%

3Defekt Material/Teile

4Farbe

5Qualität insgesamt

Common Py21w questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Py21w 34/100 on Amazon Germany — Skip it. The niche generates €52K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -18.9% over the last 90 days.