Py21w
FailPrices span $2.29–$13.13, mostly outside the sweet spot, so Py21w is a Fail.
- Flapen Score
- 34 / 100Ranks 1,367 of 1,428 Auto & Motorrad niches · −17 vs the category median of 5134
- Market size
- €52K/yr66K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 94 sellers
Flapen Score
Py21w against its category
The dotted line is the Auto & Motorrad average. Past it, Py21w is stronger. Inside it, weaker.
Market
The Py21w market on Amazon at a glance
Shoppers on Amazon Germany searched for Py21w 66K times last year and spent an estimated €52K. The top 5 brands take 88% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 11.1%
- Market size, estimated
- €52Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- py21w26K searches a year
02 · Price
A sale here is worth €7.10.
Listings sell for €7.10 on average, from €2.29 to €13.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At €7.10 that is €5K to €7K a year per listing.
- Average price
- €7.10under the $15 to $100 sweet spot
- Price range
- €2.29–€13.13
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €5K–€7K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #62 within Ersatz-, Tuning- & Verschleißteile. It carries 4,388 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 2.8%
- Average rank
- #62in Ersatz-, Tuning- & Verschleißteile
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,388per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Py21w products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Osram ORIGINAL LINE 12V PY21W signal lamp Metal Base Double Blister (2 lamps)
- Price
- €3.80
- Rating
- 4.8/5
- Reviews
- 3,158
- Age
- 1y ago

Philips automotive lighting Phillips Vision PY 21W 12V Standard-Signal- und -Innenbeleuchtung 2-er Packung
- Price
- €4.24
- Rating
- 4.7/5
- Reviews
- 41,112
- Age
- 16y ago

Bosch PY21W Pure Light Halogen-Glühlampe für Auto-Scheinwerfer 12 V 21 W in Originalqualität - Lampensockel Typ BAU15s - 2er-Pack Ersatz-Scheinwerferlampen
- Price
- €4.51
- Rating
- 4.7/5
- Reviews
- 5,317
- Age
- 16y ago

Philips automotive lighting 12496SVB2 Kugellampe PY21W SilverVision
- Price
- €11.03
- Rating
- 4.7/5
- Reviews
- 5,277
- Age
- 19y ago

Light Galaxy ... Ihr Lichtlieferant 10x BAU15s PY21W Blinker Orange Signalleuchten Rücklicht Glühlampe 12V 21w Autolampe Kfz Kugellampe PKW Motorrad Roller Anhänger
- Price
- €6.77
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 2y ago
Trending
estimated 90-day click momentum
Quantum Energy Magneti Marelli PY21W Paar orangefarbene Autolampen 12V 21W BAU15s-Anschluss
- Price
- €5.95
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 8y ago

BREHMA 10x PY21W Blinkerlampe Blinkerbirne 12V orange gelbe Kugel Lampe BAU15s
- Price
- €9.38
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 12y ago

bemiX 10x PY21W Blinkerbirne 12V 21W Amber BAU15s Glühlampe Orange Auto Kfz Blinkerlampe vorne hinten Kugellampe Blinkleuchte Ersatzlampe Blinker Glühbirne
- Price
- €6.19
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 8mo ago

XENOHYPE 10x PY21W Premium BAU15s 12 V 21 Watt Kugellampe Blinkerlampe
- Price
- €8.48
- Rating
- 4.6/5
- Reviews
- 306
- Age
- 9y ago

VALEO 32108 Halogen Glühlampe PY21W Essential Blister x2 Set of 2
- Price
- €2.29
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 9y ago
Newest
by launch date
bemiX 10x PY21W Blinkerbirne 12V 21W Amber BAU15s Glühlampe Orange Auto Kfz Blinkerlampe vorne hinten Kugellampe Blinkleuchte Ersatzlampe Blinker Glühbirne
- Price
- €6.19
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 8mo ago

Osram ORIGINAL LINE 12V PY21W signal lamp Metal Base Double Blister (2 lamps)
- Price
- €3.80
- Rating
- 4.8/5
- Reviews
- 3,158
- Age
- 1y ago

OSRAM DIADEM Chrome PY21W Doppelblister 2 Lampen
- Price
- €10.45
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

Osram ULTRA LIFE PY21W Double Blister (2 lamps)
- Price
- €6.42
- Rating
- 4.7/5
- Reviews
- 3,555
- Age
- 1y ago

Light Galaxy ... Ihr Lichtlieferant 10x BAU15s PY21W Blinker Orange Signalleuchten Rücklicht Glühlampe 12V 21w Autolampe Kfz Kugellampe PKW Motorrad Roller Anhänger
- Price
- €6.77
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
94
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
8%
- Osram35%
- PHILIPS30%
- Bosch12%
- Light Galaxy ... Ihr Lichtlieferant6%
- LIGHTWORLD24 Welt der Lichter6%
- XENOHYPE5%
- Open — no brand owns it (4 brands, 8%)
Demand
Py21w search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Py21w search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- py21w26K/yr
- blinker birne16K/yr
- py21w blinker9K/yr
- blinkerbirnen 12v 21w orange5K/yr
- blinker birne orange 12v 21w7K/yr
- blinkerbirne3K/yr
Reviews and returns
What reviews say buyers love and hate about Py21w
We read the reviews and the return reasons for every product selling here.
“Von 10 Stück waren 4 defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Py21w questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









