py21w
Skip itPrices mostly outside the sweet spot ($2.29–$13.13) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,388avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad€7.10avg listing price — sweet spot $15–$100
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Market size
Bad€52K€52K/yr · 66K searches
Price range
Bad€2.29–€13.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, py21w is a €52K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 34/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
py21w market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- €57K–€71K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 2.8%
- Avg brand age
- 76 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
94
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
8%
- Osram35%
- PHILIPS30%
- Bosch12%
- Light Galaxy ... Ihr Lichtlieferant6%
- LIGHTWORLD24 Welt der Lichter6%
- XENOHYPE5%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — -18.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top py21w search terms
- py21w26K/yr
- blinker birne16K/yr
- py21w blinker9K/yr
- blinkerbirnen 12v 21w orange5K/yr
- blinker birne orange 12v 21w7K/yr
- blinkerbirne3K/yr
Top py21w products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Osram ORIGINAL LINE 12V PY21W signal lamp Metal Base Double Blister (2 lamps)
Osram€3.804.8★3,158 rev
Philips automotive lighting Phillips Vision PY 21W 12V Standard-Signal- und -Innenbeleuchtung 2-er Packung
PHILIPS€4.244.7★41,112 rev
Bosch PY21W Pure Light Halogen-Glühlampe für Auto-Scheinwerfer 12 V 21 W in Originalqualität - Lampensockel Typ BAU15s - 2er-Pack Ersatz-Scheinwerferlampen
Bosch€4.514.7★5,317 rev
Philips automotive lighting 12496SVB2 Kugellampe PY21W SilverVision
PHILIPS€11.034.7★5,277 rev
Light Galaxy ... Ihr Lichtlieferant 10x BAU15s PY21W Blinker Orange Signalleuchten Rücklicht Glühlampe 12V 21w Autolampe Kfz Kugellampe PKW Motorrad Roller Anhänger
Light Galaxy ... Ihr Lichtlieferant€6.774.5★119 rev
Newest
by launch date
bemiX 10x PY21W Blinkerbirne 12V 21W Amber BAU15s Glühlampe Orange Auto Kfz Blinkerlampe vorne hinten Kugellampe Blinkleuchte Ersatzlampe Blinker Glühbirne
bemiX€6.1920 rev
Osram ORIGINAL LINE 12V PY21W signal lamp Metal Base Double Blister (2 lamps)
Osram€3.803,158 rev
OSRAM DIADEM Chrome PY21W Doppelblister 2 Lampen
Osram€10.4579 rev
Osram ULTRA LIFE PY21W Double Blister (2 lamps)
Osram€6.423,555 rev
Light Galaxy ... Ihr Lichtlieferant 10x BAU15s PY21W Blinker Orange Signalleuchten Rücklicht Glühlampe 12V 21w Autolampe Kfz Kugellampe PKW Motorrad Roller Anhänger
Light Galaxy ... Ihr Lichtlieferant€6.77119 rev
Trending
90-day click momentum
Quantum Energy Magneti Marelli PY21W Paar orangefarbene Autolampen 12V 21W BAU15s-Anschluss
Quantum Energy€5.954.4★
BREHMA 10x PY21W Blinkerlampe Blinkerbirne 12V orange gelbe Kugel Lampe BAU15s
BREHMA€9.384.6★
bemiX 10x PY21W Blinkerbirne 12V 21W Amber BAU15s Glühlampe Orange Auto Kfz Blinkerlampe vorne hinten Kugellampe Blinkleuchte Ersatzlampe Blinker Glühbirne
bemiX€6.194.6★
XENOHYPE 10x PY21W Premium BAU15s 12 V 21 Watt Kugellampe Blinkerlampe
XENOHYPE€8.484.6★
VALEO 32108 Halogen Glühlampe PY21W Essential Blister x2 Set of 2
Valeo€2.294.6★
What buyers say about py21w
What buyers praise and complain about, mined from review topics.What buyers love
“Top Lampen”
“Super Produkt”
“Produkt wie beschrieben”
“Super, günstig”
“Passt”
“Außerdem wirkt das Material robust und langlebig, was auf eine hohe Zuverlässigkeit schließen lässt”
“Passen Leuchten sind gut im Farbton”
“Bosch wie immer beste Materialien”
“Immer wieder gerne im Blickpunkt”
“funktioniert problemlos”
What buyers complain about
“Von 10 Stück waren 4 defekt”
“sollten laut beschreibung für unser auto passen---passen aber nicht---gebe sie jetzt anderweitig weiter”
“Hielten jeweils keine Stunde”
“Müll”
“Nicht wie abgebildet”
“Wer sieht da kein Orange?.”
“Zu teuer”
“Preis Leistung o. k. Funktioniert”
“Ganz okay waren nicht kompatibel so wie sein sollten”
“Einbau war etwas kompliziert”
Top return reasons
Common questions
- Is py21w profitable to sell on Amazon Germany?
- The niche generates €52K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the py21w niche?
- 10 brands and 94 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in py21w?
- Top complaints mined from reviews: Defekt Material/Teile, Gesamtgröße, Haltbarkeit. The return rate is 0.9%.
- When does demand for py21w peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the py21w niche?
- Listings span €2.29–€13.13; the average listing price is €7.10 (sweet spot $15–$100). The average incumbent carries 4,388 reviews — the moat a new listing must climb.