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Porsche Cayenne

Fail

Buyers convert on only 0.7% of searches, so Porsche Cayenne is a Fail.

Flapen Score
46
46 / 100
Ranks 965 of 1,428 Auto & Motorrad niches · −5 vs the category median of 51
Market size
€146K/yr395K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
36%top-5 click share · 19 brands · 285 sellers

Flapen Score

Porsche Cayenne against its category

The dotted line is the Auto & Motorrad average. Past it, Porsche Cayenne is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Porsche Cayenne market on Amazon at a glance

Shoppers on Amazon Germany searched for Porsche Cayenne 395K times last year and spent an estimated €146K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €146K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
0.7%
Market size, estimated
€146Ka year
Peak month
March2.4× the quietest month
Top search term
porsche304K searches a year

02 · Price

A sale here is worth €55.96.

Listings sell for €55.96 on average, from €3.77 to €228.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €55.96 that is €0 to €6K a year per listing.

Average price
€55.96inside the $15 to $100 sweet spot
Price range
€3.77–€228.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #764 within Merchandiseprodukte. It carries 545 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
72%
Out of stock, average day
3.7%
Average rank
#764in Merchandiseprodukte
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
545per listing
Listings tracked
43

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Porsche Cayenne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

285

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

16%

  • Brand 152%
  • Brand 218%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (13 brands, 16%)

Demand

Porsche Cayenne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Porsche Cayenne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • porsche304K/yr
  • porsche design67K/yr
  • porsche accessoires11K/yr
  • porsche motorsport7K/yr
  • porsche merchandise7K/yr

Reviews and returns

What reviews say buyers love and hate about Porsche Cayenne

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Haltbarkeit”
2.0%of orders come back
“Defekt nach ein paar Monaten Nutzung”
A buyer, on “Haltbarkeit”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Porsche Cayenne questions

Answered from the same tracked data.