Platinum
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 99% of clicks, so Platinum is a Maybe.
- Flapen Score
- 52 / 100Top 43% of 1,428 Auto & Motorrad niches · +1 vs the category median of 5152
- Market size
- €87K/yr66K searches / yr
- 90-day growth
- +21.1%search demand this quarter
- Competition
- 35%top-5 click share · 6 brands · 39 sellers
Flapen Score
Platinum against its category
The dotted line is the Auto & Motorrad average. Past it, Platinum is stronger. Inside it, weaker.
Market
The Platinum market on Amazon at a glance
Shoppers on Amazon Germany searched for Platinum 66K times last year and spent an estimated €87K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +21.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €87Ka year
- Peak month
- July3.7× the quietest month
- Top search term
- platinum41K searches a year
02 · Price
A sale here is worth €48.98.
Listings sell for €48.98 on average, from €4.26 to €294.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €48.98 that is €0 to €5K a year per listing.
- Average price
- €48.98inside the $15 to $100 sweet spot
- Price range
- €4.26–€294.35
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #916 within Reinigung & Pflege. It carries 556 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 85%
- Out of stock, average day
- 4.5%
- Average rank
- #916in Reinigung & Pflege
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 556per listing
- Listings tracked
- 48
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Platinum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
6 rising
Sellers
39
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
35%
Top 20: 75%
Open market
0%
- Brand 168%
- Brand 216%
- Brand 312%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Platinum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.7×
Search terms
Top Platinum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- platinum41K/yr
- platinum autopflege6K/yr
- platinum füller6K/yr
- platinum amazing foam8K/yr
- amazing foam4K/yr
- limlex platinum autopflegeset827/yr
Reviews and returns
What reviews say buyers love and hate about Platinum
We read the reviews and the return reasons for every product selling here.
“Preislich heftig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Platinum questions
Answered from the same tracked data.









