Is P21w profitable to sell on Amazon Germany?

Flapen scores P21w 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €110K a year across 12 tracked products. Search demand grew -2.6% in the last 90 days.

How competitive is the P21w niche on Amazon Germany?

8 brands and 113 sellers compete in P21w on Amazon Germany. The top 5 P21w products take 70% of clicks, and the top 5 brands take 89%.

What do buyers complain about in P21w?

P21w buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Defekt Material/Teile. An estimated 0.6% of orders come back.

When does demand for P21w peak?

Search demand for P21w on Amazon Germany is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the P21w niche?

P21w sells for €5.59 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.51 to €11.62. The average product has 5,346 reviews, the count a new listing must catch up to.

P21w

Fail

Prices span $2.51–$11.62, mostly outside the sweet spot, so P21w is a Fail.

Flapen Score: 39
39 / 100Ranks 1,267 of 1,428 Auto & Motorrad niches · −12 vs the category median of 51
Market size: €110K/yr116K searches / yr
90-day growth: -2.6%search demand this quarter
Competition: 70%top-5 click share · 8 brands · 113 sellers

Flapen Score

P21w against its category

The dotted line is the Auto & Motorrad average. Past it, P21w is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The P21w market on Amazon at a glance

Shoppers on Amazon Germany searched for P21w 116K times last year and spent an estimated €110K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €110K a year.

Searches, last 12 months: 116K
Growth, 90 days vs prior 90: -2.6%
Conversion, latest week: 17.0%
Market size, estimated: €110Ka year
Peak month: November1.3× the quietest month
Top search term: p21w57K searches a year

02 · Price

A sale here is worth €5.59.

Listings sell for €5.59 on average, from €2.51 to €11.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €5.59 that is €4K to €6K a year per listing.

Average price: €5.59under the $15 to $100 sweet spot
Price range: €2.51–€11.62
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: €4K–€6K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Ersatz-, Tuning- & Verschleißteile. It carries 5,346 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #13in Ersatz-, Tuning- & Verschleißteile
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 5,346per listing
Listings tracked: 12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 72 months

Products

Top P21w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

113

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Brand 145%
Brand 215%
Brand 311%
Brand 410%
Brand 59%
Brand 65%
Open — no brand owns it (2 brands, 6%)

Demand

P21w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top P21w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

p21w57K/yr -9.0%16.5% conv.
p21w 12v13K/yr -3.7%13.6% conv.
12v 21w birne13K/yr +11.8%15.8% conv.
ba15s7K/yr +5.4%3.7% conv.
glühlampe 12v 21w6K/yr +43.9%7.1% conv.
12v 21w5K/yr +15.2%13.5% conv.
osram p21w4K/yr -13.5%14.1% conv.
12v p21w3K/yr -6.8%22.6% conv.
glühbirne 12v 21w3K/yr +19.8%12.5% conv.
21w 12v birne3K/yr -5.8%12.9% conv.

Reviews and returns

What reviews say buyers love and hate about P21w

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Helligkeit/Glanz/Glühen”

25%of negative reviews mention “Qualität insgesamt”

0.6%of orders come back

“Schlechte Qualität”

A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common P21w questions

Answered from the same tracked data.

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