Is P21 5w profitable to sell on Amazon Germany?

Flapen scores P21 5w 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €68K a year across 10 tracked products. Search demand grew +6.0% in the last 90 days.

How competitive is the P21 5w niche on Amazon Germany?

6 brands and 77 sellers compete in P21 5w on Amazon Germany. The top 5 P21 5w products take 83% of clicks, and the top 5 brands take 94%.

What do buyers complain about in P21 5w?

P21 5w buyers on Amazon Germany complain most about Qualität insgesamt, Helligkeit/Glanz/Glühen, and Haltbarkeit. An estimated 0.9% of orders come back.

When does demand for P21 5w peak?

Search demand for P21 5w on Amazon Germany is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the P21 5w niche?

P21 5w sells for €5.55 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.16 to €9.39. The average product has 10,338 reviews, the count a new listing must catch up to.

P21 5w

Fail

Prices span $3.16–$9.39, mostly outside the sweet spot, so P21 5w is a Fail.

Flapen Score: 34
34 / 100Ranks 1,367 of 1,428 Auto & Motorrad niches · −17 vs the category median of 51
Market size: €68K/yr68K searches / yr
90-day growth: +6.0%search demand this quarter
Competition: 83%top-5 click share · 6 brands · 77 sellers

Flapen Score

P21 5w against its category

The dotted line is the Auto & Motorrad average. Past it, P21 5w is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The P21 5w market on Amazon at a glance

Shoppers on Amazon Germany searched for P21 5w 68K times last year and spent an estimated €68K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months: 68K
Growth, 90 days vs prior 90: +6.0%
Conversion, latest week: 18.1%
Market size, estimated: €68Ka year
Peak month: July1.2× the quietest month
Top search term: p21 5w28K searches a year

02 · Price

A sale here is worth €5.55.

Listings sell for €5.55 on average, from €3.16 to €9.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At €5.55 that is €4K to €6K a year per listing.

Average price: €5.55under the $15 to $100 sweet spot
Price range: €3.16–€9.39
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 750–1,000
Revenue per listing a year: €4K–€6K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Ersatz-, Tuning- & Verschleißteile. It carries 10,338 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #15in Ersatz-, Tuning- & Verschleißteile
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 10,338per listing
Listings tracked: 10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 77 months

Products

Top P21 5w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Brand 149%
Brand 218%
Brand 314%
Brand 48%
Brand 56%
Brand 66%

Demand

P21 5w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top P21 5w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

p21 5w28K/yr +9.1%17.4% conv.
p21/5w10K/yr +4.1%16.3% conv.
bremslicht birne 12v 21w/5w8K/yr +11.3%9.8% conv.
12v 21/5w6K/yr +2.6%16.4% conv.
bay15d4K/yr +53.5%8.1% conv.
p21/5w bremslicht5K/yr -23.1%21.6% conv.
p214K/yr -4.7%4.3% conv.
ford fiesta bremslicht birne hinten3K/yr +1.0%4.7% conv.

Reviews and returns

What reviews say buyers love and hate about P21 5w

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “beworben Vs Tatsächliches Produkt”

33%of negative reviews mention “Qualität insgesamt”

0.9%of orders come back

“Absoluter Schrott kurz nach dem einsetzen sind schon 3 Birnen defekt”

A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common P21 5w questions

Answered from the same tracked data.

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