Osram
FailDemand is soft, at -40.2% this quarter, so Osram is a Fail.
- Flapen Score
- 47 / 100Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 5147
- Market size
- €107K/yr279K searches / yr
- 90-day growth
- -40.2%search demand this quarter
- Competition
- 28%top-5 click share · 22 brands · 251 sellers
Flapen Score
Osram against its category
The dotted line is the Auto & Motorrad average. Past it, Osram is stronger. Inside it, weaker.
Market
The Osram market on Amazon at a glance
Shoppers on Amazon Germany searched for Osram 279K times last year and spent an estimated €107K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €107K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -40.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- €107Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- osram86K searches a year
02 · Price
A sale here is worth €15.77.
Listings sell for €15.77 on average, from €1.22 to €117.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €15.77 that is €0 to €2K a year per listing.
- Average price
- €15.77inside the $15 to $100 sweet spot
- Price range
- €1.22–€117.26
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 2.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #87 within Ersatz-, Tuning- & Verschleißteile. It carries 2,648 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 99%
- Out of stock, average day
- 6.4%
- Average rank
- #87in Ersatz-, Tuning- & Verschleißteile
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,648per listing
- Listings tracked
- 77
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Osram products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OSRAM NIGHT BREAKER LED SPEED H7 450 LED-Fern- und Abblendlicht mit Straßenzulassung bis zu 450% mehr Helligkeit 6000K schnelle Installation kein mechanisches Zubehör notwendig LEDEC02 integriert
- Price
- €109.88
- Rating
- 4.4/5
- Reviews
- 896
- Age
- 10mo ago

Eckhoffs Birne Conference 1 Stk. (0.19 kg)
- Price
- €3.77
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago

Birne Conference klein 1 Stk. (0.09 kg)
- Price
- €1.63
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 1y ago

by Amazon Birnen Halbe Frucht Leicht Gezuckert 411g
- Price
- €1.22
- Rating
- 4.4/5
- Reviews
- 851
- Age
- 2y ago

EACLL GU10 LED Warmweiss 4.9W Ersetzt 70W Halogen Leuchtmittel 4er-Pack. 515 Lumen 2700K Birnen AC 230V Flimmerfrei Strahler Abstrahlwinkel 120 Spot Nicht Dimmbar Ø50xH53mm Reflektorlampen
- Price
- €8.28
- Rating
- 4.7/5
- Reviews
- 5,997
- Age
- 5y ago
Trending
estimated 90-day click momentum
DiCUNO GU5.3 LED Lampen 5W 12V MR16 Reflektor Ersetzt 50W Halogen Spots 2700K Warmweiß 440lm 120Abstrahlwinkel LED Leuchtmittel AC/DC Flimmerfrei Nicht dimmbar 6er Pack
- Price
- €15.47
- Rating
- 4.6/5
- Reviews
- 1,558
- Age
- 5y ago

Eckhoffs Birne Conference 1 Stk. (0.19 kg)
- Price
- €3.77
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago

Birne Conference klein 1 Stk. (0.09 kg)
- Price
- €1.63
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 1y ago

SanLucar Birne Abate 1 Stk. (0.36 kg)
- Price
- €4.66
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Osram Hocheffiziente LED Lampen mit Energieeffizienz Klasse A Vorteilspack mit 3 Leuchtmittel ersetzt herkömmliche 60W Glühbirnen Birnenform warmweiß(2700K) E27 mattes Glas
- Price
- €8.58
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 1y ago
Newest
by launch date
OSRAM NIGHT BREAKER LED SPEED H7 450 LED-Fern- und Abblendlicht mit Straßenzulassung bis zu 450% mehr Helligkeit 6000K schnelle Installation kein mechanisches Zubehör notwendig LEDEC02 integriert
- Price
- €109.88
- Rating
- 4.4/5
- Reviews
- 896
- Age
- 10mo ago

Birne abate 150 - 300 g
- Price
- €4.33
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 10mo ago

SANSI E27 LED Lampe 35W (ersetzt 300W Glühbirne) Energiesparende LED Leuchtmittel 5000 Lumen 3000K Warmweiß Superhell Birne für Küche Büro Werkstatt Garage Nicht Dimmbar
- Price
- €23.15
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 1y ago

Birne Williams grün ca. 280g (1 Stk)
- Price
- €1.63
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 1y ago

SanLucar Birne Abate 1 Stk. (0.36 kg)
- Price
- €4.66
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
251
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
28%
Top 20: 61%
Open market
22%
- Osram40%
- Generisch19%
- DiCUNO5%
- EACLL5%
- Linkind4%
- by Amazon4%
Demand
Osram search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Osram search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- osram86K/yr
- osram led53K/yr
- birne36K/yr
- birnen29K/yr
- hellste17K/yr
- led halogen ersatz11K/yr
- led reflektor10K/yr
- led ersatzlampen6K/yr
- halogen led6K/yr
- led halogen3K/yr
Reviews and returns
What reviews say buyers love and hate about Osram
We read the reviews and the return reasons for every product selling here.
“Januar 1 defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Osram questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









