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Osram

Fail

Demand is soft, at -40.2% this quarter, so Osram is a Fail.

Flapen Score
47
47 / 100
Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51
Market size
€107K/yr279K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
28%top-5 click share · 22 brands · 251 sellers

Flapen Score

Osram against its category

The dotted line is the Auto & Motorrad average. Past it, Osram is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Osram market on Amazon at a glance

Shoppers on Amazon Germany searched for Osram 279K times last year and spent an estimated €107K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €107K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
2.4%
Market size, estimated
€107Ka year
Peak month
December2.7× the quietest month
Top search term
osram86K searches a year

02 · Price

A sale here is worth €15.77.

Listings sell for €15.77 on average, from €1.22 to €117.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €15.77 that is €0 to €2K a year per listing.

Average price
€15.77inside the $15 to $100 sweet spot
Price range
€1.22–€117.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #87 within Ersatz-, Tuning- & Verschleißteile. It carries 2,648 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
99%
Out of stock, average day
6.4%
Average rank
#87in Ersatz-, Tuning- & Verschleißteile
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
2,648per listing
Listings tracked
77

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Osram products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

251

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

28%

Top 20: 61%

Open market

22%

  • Brand 140%
  • Brand 219%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Osram search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Osram search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • osram86K/yr
  • osram led53K/yr
  • birne36K/yr
  • birnen29K/yr
  • hellste17K/yr
  • led halogen ersatz11K/yr
  • led reflektor10K/yr
  • led ersatzlampen6K/yr
  • halogen led6K/yr
  • led halogen3K/yr

Reviews and returns

What reviews say buyers love and hate about Osram

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Helligkeit/Glanz/Glühen”
24%of negative reviews mention “Haltbarkeit”
2.1%of orders come back
“Januar 1 defekt”
A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Osram questions

Answered from the same tracked data.