Osram
FailDemand is soft, at -40.2% this quarter, so Osram is a Fail.
- Flapen Score
- 47 / 100Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 5147
- Market size
- €107K/yr279K searches / yr
- 90-day growth
- -40.2%search demand this quarter
- Competition
- 28%top-5 click share · 22 brands · 251 sellers
Flapen Score
Osram against its category
The dotted line is the Auto & Motorrad average. Past it, Osram is stronger. Inside it, weaker.
Market
The Osram market on Amazon at a glance
Shoppers on Amazon Germany searched for Osram 279K times last year and spent an estimated €107K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €107K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -40.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- €107Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- osram86K searches a year
02 · Price
A sale here is worth €15.77.
Listings sell for €15.77 on average, from €1.22 to €117.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €15.77 that is €0 to €2K a year per listing.
- Average price
- €15.77inside the $15 to $100 sweet spot
- Price range
- €1.22–€117.26
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 2.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #87 within Ersatz-, Tuning- & Verschleißteile. It carries 2,648 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 99%
- Out of stock, average day
- 6.4%
- Average rank
- #87in Ersatz-, Tuning- & Verschleißteile
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,648per listing
- Listings tracked
- 77
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Osram products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
251
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
28%
Top 20: 61%
Open market
22%
- Brand 140%
- Brand 219%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Osram search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Osram search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- osram86K/yr
- osram led53K/yr
- birne36K/yr
- birnen29K/yr
- hellste17K/yr
- led halogen ersatz11K/yr
- led reflektor10K/yr
- led ersatzlampen6K/yr
- halogen led6K/yr
- led halogen3K/yr
Reviews and returns
What reviews say buyers love and hate about Osram
We read the reviews and the return reasons for every product selling here.
“Januar 1 defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Osram questions
Answered from the same tracked data.









