osram
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great€15.77avg listing price — sweet spot $15–$100
Price range
Good€1.22–€117.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,648.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay€107K€107K/yr · 279K searches
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, osram is a €107K/yr Amazon Germany market (279K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
osram market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- €158K–€197K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 83%
- Out of stock
- 6.4%
- Avg brand age
- 48 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
251
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
28%
Top 20: 61%
Open market
22%
- Osram40%
- Generisch19%
- DiCUNO5%
- EACLL5%
- Linkind4%
- by Amazon4%
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — -40.2% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Top osram search terms
- osram86K/yr
- osram led53K/yr
- birne36K/yr
- birnen29K/yr
- hellste17K/yr
- led halogen ersatz11K/yr
- led reflektor10K/yr
- led ersatzlampen6K/yr
- halogen led6K/yr
- led halogen3K/yr
Top osram products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OSRAM NIGHT BREAKER LED SPEED H7 450 LED-Fern- und Abblendlicht mit Straßenzulassung bis zu 450% mehr Helligkeit 6000K schnelle Installation kein mechanisches Zubehör notwendig LEDEC02 integriert
Osram€109.884.4★896 rev
Eckhoffs Birne Conference 1 Stk. (0.19 kg)
Generisch€3.774.6★9 rev
Birne Conference klein 1 Stk. (0.09 kg)
Generisch€1.634.0★7 rev
by Amazon Birnen Halbe Frucht Leicht Gezuckert 411g
by Amazon€1.224.4★851 rev
EACLL GU10 LED Warmweiss 4.9W Ersetzt 70W Halogen Leuchtmittel 4er-Pack. 515 Lumen 2700K Birnen AC 230V Flimmerfrei Strahler Abstrahlwinkel 120 Spot Nicht Dimmbar Ø50xH53mm Reflektorlampen
EACLL€8.284.7★5,997 rev
Newest
by launch dateOSRAM NIGHT BREAKER LED SPEED H7 450 LED-Fern- und Abblendlicht mit Straßenzulassung bis zu 450% mehr Helligkeit 6000K schnelle Installation kein mechanisches Zubehör notwendig LEDEC02 integriert
Osram€109.88896 rev
Birne abate 150 - 300 g
Frisches Obst€4.339 rev
SANSI E27 LED Lampe 35W (ersetzt 300W Glühbirne) Energiesparende LED Leuchtmittel 5000 Lumen 3000K Warmweiß Superhell Birne für Küche Büro Werkstatt Garage Nicht Dimmbar
SANSI€23.15264 rev
Birne Williams grün ca. 280g (1 Stk)
Generisch€1.638 rev
SanLucar Birne Abate 1 Stk. (0.36 kg)
SanLucar€4.664 rev
Trending
90-day click momentum
DiCUNO GU5.3 LED Lampen 5W 12V MR16 Reflektor Ersetzt 50W Halogen Spots 2700K Warmweiß 440lm 120Abstrahlwinkel LED Leuchtmittel AC/DC Flimmerfrei Nicht dimmbar 6er Pack
DiCUNO€15.474.6★
Eckhoffs Birne Conference 1 Stk. (0.19 kg)
Generisch€3.774.6★
Birne Conference klein 1 Stk. (0.09 kg)
Generisch€1.634.0★
SanLucar Birne Abate 1 Stk. (0.36 kg)
SanLucar€4.665.0★
Osram Hocheffiziente LED Lampen mit Energieeffizienz Klasse A Vorteilspack mit 3 Leuchtmittel ersetzt herkömmliche 60W Glühbirnen Birnenform warmweiß(2700K) E27 mattes Glas
Osram€8.584.6★
What buyers say about osram
What buyers praise and complain about, mined from review topics.What buyers love
“Super Lampen”
“Super Produkt”
“Preis Fair”
“Passt perfekt”
“Hält, was es verspricht”
“+ Installation super easy und schnell”
“COOL BLUE”
“Gut gelaufen”
“Night breaker”
“sehrlecker”
What buyers complain about
“Januar 1 defekt”
“Lampe flackert”
“Sind nicht billig”
“Qualität ungenügend”
“Passt nicht”
“Dunkler wie Halogen”
“1 von 4 defekt”
“Funktioniert bei MB w203 c220 cdi nicht”
“Hält in der Praxis nicht was versprochen wird”
“Siehe Foto! = Reklamation. Reklamation”
Top return reasons
Common questions
- Is osram profitable to sell on Amazon Germany?
- The niche generates €107K/yr across 77 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the osram niche?
- 22 brands and 251 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in osram?
- Top complaints mined from reviews: Haltbarkeit, Helligkeit/Glanz/Glühen, Preis-Leistungs-Verhältnis. The return rate is 2.1%.
- When does demand for osram peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the osram niche?
- Listings span €1.22–€117.26; the average listing price is €15.77 (sweet spot $15–$100). The average incumbent carries 2,648 reviews — the moat a new listing must climb.