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Ölbindemittel

a concentrated shelf (top 5 take 75% of clicks) — Ölbindemittel doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 814 of 1,428 Auto & Motorrad niches · −2 vs the category median of 51

Market size 26Growth 24Conversion 87Competition 21Returns 99Price range 73Avg price 83Brand share 42Review moat 68Quality gap 48
This niche Category average · 1,428 niches

Is Ölbindemittel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ölbindemittel is a €110K/yr Amazon Germany market (62K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.

Ölbindemittel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.8% over the last 90 days and 9.9% of searches end in a purchase.

€110K

revenue / yr

Units sold / yr10K
Search volume / yr-2.8%62K
Conversion rate9.9%
Avg price€18.07

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 42
Top-5 product click share75%
Open market20%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews788

Top Ölbindemittel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

€0€11K€22K€33K€44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

42

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

15%

  • Thomar36%
  • Theis19%
  • ThEis15%
  • ALYT5%
  • bio-chem5%
  • ABSOLYT5%
  • Open — no brand owns it (5 brands, 15%)

Ölbindemittel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR9.9%Products12Brands11Top 5 Brands80%OOS Rate0.0%Rating4.5★Reviews788Avg BSR#37
2K1KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Ölbindemittel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ölbindemittel41K/yr
  • ölbinder5K/yr
  • bindemittel öl5K/yr
  • ölbindemittel ölbinder4K/yr
  • bindemittel3K/yr
  • öl binder3K/yr

What reviews say buyers love and hate about Ölbindemittel

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt13%

Super Produkt

beworben Vs Tatsächliches Produkt12%

Hält absolut was es verspricht

Benutzerfreundlichkeit12%

Einfache Handhabung

Schmierung11%

Super Ölbinder

Effizienz11%

Funktioniert mühelos

What buyers complain about

80% of reviews
Fleckenbeständigkeit30%

Öl weg - Aber dafür hartnäckige Pulver flecken

Funktionalität insgesamt15%

Funktioniert nicht

Auslaufsicher7%

Dose undicht

Benutzerfreundlichkeit6%

Leider entfernt er nicht auf einmal, man muss es mehrmals anwenden

Sprühen/Durchfluss5%

Reinigungsmittel top, Sprühdose flop

Ölbindemittel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
46%
2Fleckenbeständigkeit
13%
3Sprühen/Durchfluss
12%
4Auslaufsicher
6%
5Defekt Material/Teile
4%

Common Ölbindemittel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ölbindemittel 49/100 on Amazon Germany — Skip it. The niche generates €110K/yr across 12 tracked products. Search demand moved -2.8% over the last 90 days.
Search demand for Ölbindemittel on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.