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Nähmaschinenöl

Fail

Prices span $1.98–$14.26, mostly outside the sweet spot, so Nähmaschinenöl is a Fail.

Flapen Score
37
37 / 100
Ranks 1,315 of 1,428 Auto & Motorrad niches · −14 vs the category median of 51
Market size
€138K/yr148K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
78%top-5 click share · 10 brands · 67 sellers

Flapen Score

Nähmaschinenöl against its category

The dotted line is the Auto & Motorrad average. Past it, Nähmaschinenöl is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nähmaschinenöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Nähmaschinenöl 148K times last year and spent an estimated €138K. The top 5 brands take 89% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €138K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
13.3%
Market size, estimated
€138Ka year
Peak month
February1.4× the quietest month
Top search term
nähmaschinenöl94K searches a year

02 · Price

A sale here is worth €7.02.

Listings sell for €7.02 on average, from €1.98 to €14.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At €7.02 that is €9K to €11K a year per listing.

Average price
€7.02under the $15 to $100 sweet spot
Price range
€1.98–€14.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
€9K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Öle & Betriebsstoffe. It carries 1,815 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#185in Öle & Betriebsstoffe
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
1,815per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Nähmaschinenöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

67

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Brand 130%
  • Brand 219%
  • Brand 317%
  • Brand 412%
  • Brand 511%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Nähmaschinenöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Nähmaschinenöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nähmaschinenöl94K/yr
  • feinmechaniköl22K/yr
  • maschinenöl14K/yr
  • feinöl5K/yr
  • feinmechanik öl4K/yr
  • sewing machine oil3K/yr
  • feinmechanikeröl3K/yr
  • nähmaschinen öl3K/yr

Reviews and returns

What reviews say buyers love and hate about Nähmaschinenöl

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“9,99 € für 300ml - zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nähmaschinenöl questions

Answered from the same tracked data.