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Mtb Helm

Mtb Helm shows demand growing +120.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 20% of 1,428 Auto & Motorrad niches · +7 vs the category median of 51

Market size 32Growth 95Conversion 4Competition 75Returns 22Price range 80Avg price 87Brand share 64Review moat 75Quality gap 67
This niche Category average · 1,428 niches

Is Mtb Helm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mtb Helm is a €152K/yr Amazon Germany market (770K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Mtb Helm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +120.7% over the last 90 days and 0.3% of searches end in a purchase.

€152K

revenue / yr

Units sold / yr3K
Search volume / yr+120.7%770K
Conversion rate0.3%
Avg price€65.75

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 73
Top-5 product click share40%
Open market33%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement82%
New entrants (1y)7· 3 succeeded
Avg rating4.3★
Avg reviews495

Top Mtb Helm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

€0€8K€15K€23K€30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

73

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

28%

  • Fox Racing30%
  • O'NEAL12%
  • ALPINA11%
  • ABUS8%
  • DriveNova6%
  • UIGJIOG5%

Mtb Helm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume770KCVR0.3%Products38Brands18Top 5 Brands67%OOS Rate7.2%Rating4.3★Reviews495Avg BSR#97
35K25KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.6×

Top Mtb Helm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fullface helm mtb157K/yr
  • fullface helm kinder92K/yr
  • fox helm81K/yr
  • mtb helm fullface56K/yr
  • fullface helm49K/yr
  • downhill helm50K/yr
  • full face helmet mtb33K/yr
  • mtb fullface helm40K/yr
  • full face helm20K/yr
  • mtb helm kinder21K/yr

What reviews say buyers love and hate about Mtb Helm

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Gesamtgröße37%

Passt

Qualität insgesamt14%

Super Produkt

Gewicht leicht6%

Sehr leicht und perfekt in der Passform

Preis-Leistungs-Verhältnis6%

perfekt, super Helm zu super Preis

Benutzerfreundlichkeit4%

Auch der Verschluss lässt sich bequem mit einer Hand bedienen, was im Alltag wirklich praktisch ist

What buyers complain about

79% of reviews
Gesamtgröße48%

Fällt klein aus

Qualität insgesamt13%

Müll

Dicke3%

Gut Handschuhe und Mund Schutz könnten etwas dicker sein

Preis-Leistungs-Verhältnis3%

Sein Geld nicht wert

Haltbarkeit2%

Wir haben den Helm 3 mal auf und schon ist der untere Teil den man wegnehmen kann im Helm stecken geblieben und abgerissen

Mtb Helm return rate & reasons

Why buyers send it back, as a share of all return requests.

5.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
92%
2Farbe
2%
3Qualität insgesamt
1%
4Defekt Material/Teile
1%
5Geruch
0%

Common Mtb Helm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mtb Helm 58/100 on Amazon Germany — Worth a look. The niche generates €152K/yr across 38 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved +120.7% over the last 90 days.
Search demand for Mtb Helm on Amazon Germany peaks in May–Jun–Jul–Aug, where the busiest month runs 4.6× the quietest.