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Moza

Fail

The top 5 brands take 100% of clicks, so Moza is a Fail.

Flapen Score
20
20 / 100
Ranks 1,425 of 1,428 Auto & Motorrad niches · −31 vs the category median of 51
Market size
€35K/yr254K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
75%top-5 click share · 3 brands · 41 sellers

Flapen Score

Moza against its category

The dotted line is the Auto & Motorrad average. Past it, Moza is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moza market on Amazon at a glance

Shoppers on Amazon Germany searched for Moza 254K times last year and spent an estimated €35K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
0.1%
Market size, estimated
€35Ka year
Peak month
December2.4× the quietest month
Top search term
moza156K searches a year

02 · Price

A sale here is worth €197.61.

Listings sell for €197.61 on average, from €8.88 to €450.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €197.61 that is €0 to €20K a year per listing.

Average price
€197.61above the $15 to $100 sweet spot
Price range
€8.88–€450.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€20K
Returns
5.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,033 within Ersatz-, Tuning- & Verschleißteile. It carries 34 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
45%
Out of stock, average day
11.8%
Average rank
#1,033in Ersatz-, Tuning- & Verschleißteile
Average rating
4.72 starsAmazon Germany average 4.37 stars
Average reviews
34per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Moza products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 215%
  • Brand 312%

Demand

Moza search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Moza search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moza156K/yr
  • moza lenkrad52K/yr
  • moza racing40K/yr
  • moza wheel7K/yr

Reviews and returns

What reviews say buyers love and hate about Moza

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “beworben Vs Tatsächliches Produkt”
50%of negative reviews mention “beworben Vs Tatsächliches Produkt”
5.7%of orders come back
“Leider sind die Bilder verwirrend”
A buyer, on “beworben Vs Tatsächliches Produkt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Moza questions

Answered from the same tracked data.