Is Motorreiniger profitable to sell on Amazon Germany?

Flapen scores Motorreiniger 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €362K a year across 17 tracked products. Search demand grew +4.0% in the last 90 days.

How competitive is the Motorreiniger niche on Amazon Germany?

5 brands and 106 sellers compete in Motorreiniger on Amazon Germany. The top 5 Motorreiniger products take 68% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Motorreiniger?

Motorreiniger buyers on Amazon Germany complain most about Funktionalität insgesamt, Schmierung, and Auslaufsicher. An estimated 0.3% of orders come back.

When does demand for Motorreiniger peak?

Search demand for Motorreiniger on Amazon Germany peaks in Oct–Nov, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Motorreiniger niche?

Motorreiniger sells for €10.55 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.70 to €17.66. The average product has 6,293 reviews, the count a new listing must catch up to.

Motorreiniger

Fail

The top 5 brands take 100% of clicks, so Motorreiniger is a Fail.

Flapen Score: 41
41 / 100Ranks 1,197 of 1,428 Auto & Motorrad niches · −10 vs the category median of 51
Market size: €362K/yr375K searches / yr
90-day growth: +4.0%search demand this quarter
Competition: 68%top-5 click share · 5 brands · 106 sellers

Flapen Score

Motorreiniger against its category

The dotted line is the Auto & Motorrad average. Past it, Motorreiniger is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Motorreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Motorreiniger 375K times last year and spent an estimated €362K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €362K a year.

Searches, last 12 months: 375K
Growth, 90 days vs prior 90: +4.0%
Conversion, latest week: 9.2%
Market size, estimated: €362Ka year
Peak month: October1.8× the quietest month
Top search term: benzin additiv54K searches a year

02 · Price

A sale here is worth €10.55.

Listings sell for €10.55 on average, from €4.70 to €17.66. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €10.55 that is €16K to €21K a year per listing.

Average price: €10.55under the $15 to $100 sweet spot
Price range: €4.70–€17.66
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 1,500–2,000
Revenue per listing a year: €16K–€21K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Ersatzteile & Zubehör für Landwirtschaftsfahrzeuge. It carries 6,293 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #16in Ersatzteile & Zubehör für Landwirtschaftsfahrzeuge
Average rating: 4.64 starsAmazon Germany average 4.37 stars
Average reviews: 6,293per listing
Listings tracked: 17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 66 months

Products

Top Motorreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

106

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Brand 189%
Brand 24%
Brand 33%
Brand 42%
Brand 52%
Open — no brand owns it (0%)

Demand

Motorreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Motorreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

benzin additiv54K/yr -6.2%5.9% conv.
motorspülung42K/yr -0.8%8.4% conv.
motorreiniger41K/yr +10.0%5.1% conv.
liqui moly benzin systemreiniger33K/yr +45.3%11.0% conv.
liqui moly motorspülung25K/yr -5.5%13.0% conv.
motorreiniger benzin20K/yr +0.1%8.8% conv.
motorraum reiniger18K/yr +6.0%4.6% conv.
additive benzin motor18K/yr +19.2%6.9% conv.
motor reiniger16K/yr -4.0%4.0% conv.
motorspülung liqui moly16K/yr -0.3%12.8% conv.

Reviews and returns

What reviews say buyers love and hate about Motorreiniger

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

21%of negative reviews mention “Funktionalität insgesamt”

0.3%of orders come back

“Läuft”

A buyer, on “Funktionalität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Motorreiniger questions

Answered from the same tracked data.

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