How competitive is the Molto Sos Easy Wandfarbe niche on Amazon Germany?

6 brands and 36 sellers compete in Molto Sos Easy Wandfarbe on Amazon Germany. The top 5 Molto Sos Easy Wandfarbe products take 90% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Molto Sos Easy Wandfarbe?

Molto Sos Easy Wandfarbe buyers on Amazon Germany complain most about Lackqualität, Farbe, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Molto Sos Easy Wandfarbe niche?

Molto Sos Easy Wandfarbe sells for €6.97 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.54–€14.17. The average incumbent carries 3,275 reviews — the moat a new listing must climb.

Molto Sos Easy Wandfarbe

prices mostly outside the sweet spot ($2.54–$14.17) — Molto Sos Easy Wandfarbe doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,315 of 1,428 Auto & Motorrad niches · −14 vs the category median of 51

This niche Category average · 1,428 niches

Is Molto Sos Easy Wandfarbe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Molto Sos Easy Wandfarbe is a €67K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 37/100.

Molto Sos Easy Wandfarbe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.6% over the last 90 days and 9.0% of searches end in a purchase.

€67K

revenue / yr

Units sold / yr10K

Search volume / yr-15.6%107K

Conversion rate9.0%

Avg price€6.97

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 36

Top-5 product click share90%

Open market3%

Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 8 products

Top Molto Sos Easy Wandfarbe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Molto S.O.S easy Wandfarbe 30ml weiss

Price: €2.91
Rating: 4.2/5
Reviews: 8,711
Age: 5y ago

Molto S.O.S easy Wandfarbe Multipack 6x30ml weiß

Price: €12.39
Rating: 4.2/5
Reviews: 8,711
Age: 1y ago

Erhard-Trading 3er-Set: SOS Easy Wandfarbe Farbroller weiß matt 30 ml mit Schwamm und FarbenFux Zimmermannsbleistift

Price: €14.17
Rating: 4.2/5
Reviews: 252
Age: 2y ago

Baufan Direkt Ausbesserungsfarbe Weiß mit Auftragsbürste 250 ml

Price: €5.87
Rating: 4.5/5
Reviews: 6,204
Age: 15y ago

PECTRO Ausbesserungsfarbe Wand 80 ml - Wandfarbe ausbessern Weiß für Reparaturen und Flecken Feuchtigkeit und Kratzer an Wänden und Decken mit Integriertem Roller und Ersatzrolle (1)

Price: €8.30
Rating: 4.2/5
Reviews: 307
Age: 8mo ago

Newest

by launch date

PECTRO Ausbesserungsfarbe Wand 80 ml - Wandfarbe ausbessern Weiß für Reparaturen und Flecken Feuchtigkeit und Kratzer an Wänden und Decken mit Integriertem Roller und Ersatzrolle (1)

Price: €8.30
Rating: 4.2/5
Reviews: 307
Age: 8mo ago

Molto S.O.S easy Wandfarbe Multipack 6x30ml weiß

Price: €12.39
Rating: 4.2/5
Reviews: 8,711
Age: 1y ago

KFDDRN Wandfarbe ausbessern weiß 100ml 2 Stück Wandreparaturpaste mit Roller Stehaufe Wandreparatur für Flecken Risse Graffiti Kratzer Wandreparaturwerkzeug

Price: €6.96
Rating: 3.6/5
Reviews: 77
Age: 2y ago

Erhard-Trading 3er-Set: SOS Easy Wandfarbe Farbroller weiß matt 30 ml mit Schwamm und FarbenFux Zimmermannsbleistift

Price: €14.17
Rating: 4.2/5
Reviews: 252
Age: 2y ago

Dulux Simply Refresh Wand- und Deckenfarbe Reinweiß 9010 Tester 30 ml - Langlebige Innenfarbe zum Testen und schnellen Ausbessern

Price: €2.54
Rating: 3.9/5
Reviews: 970
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Molto64%
Erhard-Trading11%
Baufan10%
Dulux7%
PECTRO5%
KFDDRN3%
Open — no brand owns it (0%)

Molto Sos Easy Wandfarbe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR9.0%Products8Brands6Top 5 Brands97%OOS Rate0.0%Rating4.1★Reviews3,275Avg BSR#11

Peak months: Jul, Oct · busiest ÷ quietest = 1.7×

Top Molto Sos Easy Wandfarbe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sos wandfarbe weiß roller27K/yr -21.8%6.1% conv.
molto sos easy wandfarbe weiß15K/yr +6.9%7.3% conv.
molto10K/yr -5.4%2.3% conv.
molto wandfarbe roller6K/yr +58.9%6.3% conv.
sos wandfarbe9K/yr -35.9%7.2% conv.
wandfarbe roller8K/yr -32.2%3.9% conv.
molto sos4K/yr +11.0%5.3% conv.
sos farbe weiss roller4K/yr -1.4%8.1% conv.
wandroller farbe weiss4K/yr -7.1%4.6% conv.
molto wandfarbe5K/yr -54.0%4.3% conv.

What reviews say buyers love and hate about Molto Sos Easy Wandfarbe

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Farbe19%

“Ausgleichsfarbe”

Benutzerfreundlichkeit15%

“Ist mit der Bürste die intrigiert ist super easy auf zu tragen”

Qualität insgesamt12%

“Super Produkt”

Abdeckung11%

“Deckt super”

Lackqualität11%

“Farbe”

What buyers complain about

82% of reviews

Lackqualität29%

“Farbe deckt nicht”

Farbe23%

“Die Farbe trocknet gelblich ab, so sieht man die Flecken doch wieder”

Qualität insgesamt7%

“Billiger Unfug”

Abdeckung6%

“Schlechte Deckkraft, intergrierte Bürste miserabel - kein gutes Produkt”

Einfache Reinigung5%

“Die Bürste lässt sich kaum reinigen”

Molto Sos Easy Wandfarbe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

36%

2Funktionalität insgesamt

16%

3Lackqualität

14%

4Abdeckung

11%

5Gesamtgröße

Common Molto Sos Easy Wandfarbe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Molto Sos Easy Wandfarbe 37/100 on Amazon Germany — Skip it. The niche generates €67K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -15.6% over the last 90 days.