Is molto sos easy wandfarbe profitable to sell on Amazon Germany?

The niche generates €67K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (37/100).

How competitive is the molto sos easy wandfarbe niche?

6 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in molto sos easy wandfarbe?

Top complaints mined from reviews: Lackqualität, Farbe, Qualität insgesamt. The return rate is 0.3%.

When does demand for molto sos easy wandfarbe peak?

Demand peaks in Jul–Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the molto sos easy wandfarbe niche?

Listings span €2.54–€14.17; the average listing price is €6.97 (sweet spot $15–$100). The average incumbent carries 3,275 reviews — the moat a new listing must climb.

molto sos easy wandfarbe

Skip it

Prices mostly outside the sweet spot ($2.54–$14.17) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,275.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€6.97

avg listing price — sweet spot $15–$100

Market size

Bad€67K

€67K/yr · 107K searches

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad€2.54–€14.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, molto sos easy wandfarbe is a €67K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 37/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

molto sos easy wandfarbe market data

Units sold / yr: 8K–10K; avg 1,000–1,250/product
Revenue / yr: €56K–€70K; units × avg price
Conversion rate: 9.0%
Avg BSR: #11
Page quality: 0%
Prime: 88%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 27 months
Avg seller age: 204 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Molto64%
Erhard-Trading11%
Baufan10%
Dulux7%
PECTRO5%
KFDDRN3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

Peak months: Jul, Oct · busiest ÷ quietest = 1.7×

Open Trend

Top molto sos easy wandfarbe search terms

sos wandfarbe weiß roller27K/yr -21.8%6.1% conv.
molto sos easy wandfarbe weiß15K/yr +6.9%7.3% conv.
molto10K/yr -5.4%2.3% conv.
molto wandfarbe roller6K/yr +58.9%6.3% conv.
sos wandfarbe9K/yr -35.9%7.2% conv.
wandfarbe roller8K/yr -32.2%3.9% conv.
molto sos4K/yr +11.0%5.3% conv.
sos farbe weiss roller4K/yr -1.4%8.1% conv.
wandroller farbe weiss4K/yr -7.1%4.6% conv.
molto wandfarbe5K/yr -54.0%4.3% conv.

All search terms

Top molto sos easy wandfarbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Molto S.O.S easy Wandfarbe 30ml weiss

Molto€2.914.2★8,711 rev

Molto S.O.S easy Wandfarbe Multipack 6x30ml weiß

Molto€12.394.2★8,711 rev

Erhard-Trading 3er-Set: SOS Easy Wandfarbe Farbroller weiß matt 30 ml mit Schwamm und FarbenFux Zimmermannsbleistift

Erhard-Trading€14.174.2★252 rev

Baufan Direkt Ausbesserungsfarbe Weiß mit Auftragsbürste 250 ml

Baufan€5.874.5★6,204 rev

PECTRO Ausbesserungsfarbe Wand 80 ml - Wandfarbe ausbessern Weiß für Reparaturen und Flecken Feuchtigkeit und Kratzer an Wänden und Decken mit Integriertem Roller und Ersatzrolle (1)

PECTRO€8.304.2★307 rev

Newest

by launch date

PECTRO Ausbesserungsfarbe Wand 80 ml - Wandfarbe ausbessern Weiß für Reparaturen und Flecken Feuchtigkeit und Kratzer an Wänden und Decken mit Integriertem Roller und Ersatzrolle (1)

PECTRO€8.30307 rev

8mo ago

Molto S.O.S easy Wandfarbe Multipack 6x30ml weiß

Molto€12.398,711 rev

1y ago

KFDDRN Wandfarbe ausbessern weiß 100ml 2 Stück Wandreparaturpaste mit Roller Stehaufe Wandreparatur für Flecken Risse Graffiti Kratzer Wandreparaturwerkzeug

KFDDRN€6.9677 rev

2y ago

Erhard-Trading 3er-Set: SOS Easy Wandfarbe Farbroller weiß matt 30 ml mit Schwamm und FarbenFux Zimmermannsbleistift

Erhard-Trading€14.17252 rev

2y ago

Dulux Simply Refresh Wand- und Deckenfarbe Reinweiß 9010 Tester 30 ml - Langlebige Innenfarbe zum Testen und schnellen Ausbessern

Dulux€2.54970 rev

4y ago

What buyers say about molto sos easy wandfarbe

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe19%

“Ausgleichsfarbe”

Benutzerfreundlichkeit15%

“Ist mit der Bürste die intrigiert ist super easy auf zu tragen”

Qualität insgesamt12%

“Super Produkt”

Abdeckung11%

“Deckt super”

Lackqualität11%

“Farbe”

beworben Vs Tatsächliches Produkt5%

“sehr schön, alles wie beschrieben”

Einfache Reinigung5%

“leicht zu reinigen”

Effizienz3%

“Der Roller funktioniert super”

Preis-Leistungs-Verhältnis3%

“Das ist günstiger”

Gesamtgröße2%

“passt”

What buyers complain about

Lackqualität29%

“Farbe deckt nicht”

Farbe23%

“Die Farbe trocknet gelblich ab, so sieht man die Flecken doch wieder”

Qualität insgesamt7%

“Billiger Unfug”

Abdeckung6%

“Schlechte Deckkraft, intergrierte Bürste miserabel - kein gutes Produkt”

Einfache Reinigung5%

“Die Bürste lässt sich kaum reinigen”

Benutzerfreundlichkeit4%

“Zweck verfehlt - eher komplizert als praktisch”

Hartes Gefühl3%

“Wollte es nach 3 Monaten nach dem Kauf benutzen war hart”

Haltbarkeit2%

“das sogenannte Gerät fällt bei der Anwendung halb auseinander”

Dicke2%

“Dünn wie Wasser und total schlecht”

Auslaufsicher2%

“es tropft”

Top return reasons

Farbe36%

Funktionalität insgesamt16%

Lackqualität14%

Abdeckung11%

Gesamtgröße5%

beworben Vs Tatsächliches Produkt5%

Produktzustand3%

Qualität insgesamt2%

Haltbarkeit1%

Dünn1%

Common questions

Is molto sos easy wandfarbe profitable to sell on Amazon Germany?: The niche generates €67K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (37/100).
How competitive is the molto sos easy wandfarbe niche?: 6 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in molto sos easy wandfarbe?: Top complaints mined from reviews: Lackqualität, Farbe, Qualität insgesamt. The return rate is 0.3%.
When does demand for molto sos easy wandfarbe peak?: Demand peaks in Jul–Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the molto sos easy wandfarbe niche?: Listings span €2.54–€14.17; the average listing price is €6.97 (sweet spot $15–$100). The average incumbent carries 3,275 reviews — the moat a new listing must climb.