Skip to content

Militär

Fail

Buyers convert on only 0.2% of searches, so Militär is a Fail.

Flapen Score
47
47 / 100
Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51
Market size
€38K/yr901K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
23%top-5 click share · 61 brands · 164 sellers

Flapen Score

Militär against its category

The dotted line is the Auto & Motorrad average. Past it, Militär is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Militär market on Amazon at a glance

Shoppers on Amazon Germany searched for Militär 901K times last year and spent an estimated €38K. The top 5 brands take 36% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 901K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
901K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
0.2%
Market size, estimated
€38Ka year
Top search term
militär172K searches a year

02 · Price

A sale here is worth €26.60.

Listings sell for €26.60 on average, from €4.93 to €419.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €26.60 that is €0 to €3K a year per listing.

Average price
€26.60inside the $15 to $100 sweet spot
Price range
€4.93–€419.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #343 within Motorräder, Ersatzteile & Zubehör. It carries 4,296 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
3.1%
Average rank
#343in Motorräder, Ersatzteile & Zubehör
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
4,296per listing
Listings tracked
82

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Militär products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

61 falling

Sellers

164

Top-5 brand share

36%

Top 20: 67%

Top-5 click share

23%

Top 20: 51%

Open market

61%

  • Brand 114%
  • Brand 212%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Militär search demand

Weekly searches over the year. Pick a range.

15K10KApr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Militär search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • militär172K/yr
  • militär ausrüstung169K/yr
  • tactical104K/yr
  • bundeswehr ausrüstung127K/yr
  • taktische ausrüstung51K/yr
  • military54K/yr
  • army57K/yr
  • taktisch39K/yr
  • militär kleidung65K/yr
  • tactical gear33K/yr

Reviews and returns

What reviews say buyers love and hate about Militär

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Helligkeit/Glanz/Glühen”
12%of negative reviews mention “Haltbarkeit”
1.8%of orders come back
“6 Monate - 3 mal benutzt - defekt”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Militär questions

Answered from the same tracked data.