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Messing Politur

Fail

Demand is soft, at -19.2% this quarter, so Messing Politur is a Fail.

Flapen Score
47
47 / 100
Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51
Market size
€71K/yr65K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
60%top-5 click share · 11 brands · 76 sellers

Flapen Score

Messing Politur against its category

The dotted line is the Auto & Motorrad average. Past it, Messing Politur is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messing Politur market on Amazon at a glance

Shoppers on Amazon Germany searched for Messing Politur 65K times last year and spent an estimated €71K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
10.2%
Market size, estimated
€71Ka year
Top search term
messing politur22K searches a year

02 · Price

A sale here is worth €10.72.

Listings sell for €10.72 on average, from €5.19 to €28.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €10.72 that is €3K to €5K a year per listing.

Average price
€10.72under the $15 to $100 sweet spot
Price range
€5.19–€28.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #478 within Reinigung & Pflege. It carries 631 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
82%
Out of stock, average day
4.4%
Average rank
#478in Reinigung & Pflege
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
631per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Messing Politur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

76

Top-5 brand share

84%

Top 20: 94%

Top-5 click share

60%

Top 20: 98%

Open market

10%

  • Brand 126%
  • Brand 225%
  • Brand 321%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 10%)

Demand

Messing Politur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top Messing Politur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • messing politur22K/yr
  • sidol10K/yr
  • brasso7K/yr
  • messing reiniger7K/yr
  • sidol metallpolitur7K/yr
  • kupfer reiniger6K/yr
  • brasso metal polish5K/yr

Reviews and returns

What reviews say buyers love and hate about Messing Politur

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Einfache Reinigung”
20%of negative reviews mention “Einfache Reinigung”
0.4%of orders come back
“Essig, Zitronenreiniger, extra Kalklöser, nichts half”
A buyer, on “Einfache Reinigung”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Messing Politur questions

Answered from the same tracked data.