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Menzerna

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Menzerna is a Maybe.

Flapen Score
50
50 / 100
Ranks 756 of 1,428 Auto & Motorrad niches · −1 vs the category median of 51
Market size
€58K/yr57K searches / yr
90-day growth
+33.1%search demand this quarter
Competition
50%top-5 click share · 4 brands · 24 sellers

Flapen Score

Menzerna against its category

The dotted line is the Auto & Motorrad average. Past it, Menzerna is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menzerna market on Amazon at a glance

Shoppers on Amazon Germany searched for Menzerna 57K times last year and spent an estimated €58K. All 4 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+33.1%
Conversion, latest week
3.3%
Market size, estimated
€58Ka year
Peak month
April2.7× the quietest month
Top search term
menzerna politur23K searches a year

02 · Price

A sale here is worth €30.70.

Listings sell for €30.70 on average, from €9.94 to €124.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €30.70 that is €0 to €3K a year per listing.

Average price
€30.70inside the $15 to $100 sweet spot
Price range
€9.94–€124.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #212 within Reinigung & Pflege. It carries 607 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
29%
Out of stock, average day
4.2%
Average rank
#212in Reinigung & Pflege
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
607per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Menzerna products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

0%

  • Brand 157%
  • Brand 234%
  • Brand 37%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Menzerna search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.7×

Search terms

Top Menzerna search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menzerna politur23K/yr
  • menzerna22K/yr
  • menzerna politur set10K/yr
  • menzerna 25003K/yr

Reviews and returns

What reviews say buyers love and hate about Menzerna

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Benutzerfreundlichkeit”
<0.1%of orders come back, a rate Amazon rounds to zero
“Mühsame Vorbereitung: Die Creme ist extrem fest”
A buyer, on “Benutzerfreundlichkeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Menzerna questions

Answered from the same tracked data.