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Makita Kühlbox

Fail

Buyers convert on only 0.2% of searches, so Makita Kühlbox is a Fail.

Flapen Score
40
40 / 100
Ranks 1,240 of 1,428 Auto & Motorrad niches · −11 vs the category median of 51
Market size
€77K/yr125K searches / yr
90-day growth
+345.6%search demand this quarter
Competition
77%top-5 click share · 8 brands · 120 sellers

Flapen Score

Makita Kühlbox against its category

The dotted line is the Auto & Motorrad average. Past it, Makita Kühlbox is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita Kühlbox market on Amazon at a glance

Shoppers on Amazon Germany searched for Makita Kühlbox 125K times last year and spent an estimated €77K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +345.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+345.6%
Conversion, latest week
0.2%
Market size, estimated
€77Ka year
Peak month
July11.3× the quietest month
Top search term
makita kühlbox64K searches a year

02 · Price

A sale here is worth €292.93.

Listings sell for €292.93 on average, from €15.25 to €985.17. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €292.93 that is €0 to €29K a year per listing.

Average price
€292.93above the $15 to $100 sweet spot
Price range
€15.25–€985.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€29K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #2,204 within Autozubehör. It carries 339 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
40%
Out of stock, average day
8.2%
Average rank
#2,204in Autozubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
339per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Makita Kühlbox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

120

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Brand 178%
  • Brand 211%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Makita Kühlbox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.3×

Search terms

Top Makita Kühlbox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita kühlbox64K/yr
  • makita kühlbox mit akku25K/yr
  • kühlbox makita14K/yr
  • akku kühlbox makita7K/yr
  • makita akku kühlbox7K/yr
  • kühlbox mit akku makita4K/yr
  • kühlbox makita akku5K/yr

Reviews and returns

What reviews say buyers love and hate about Makita Kühlbox

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “beworben Vs Tatsächliches Produkt”
15%of negative reviews mention “Haltbarkeit”
2.2%of orders come back
“nach kurzer Zeit defekt”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Makita Kühlbox questions

Answered from the same tracked data.