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Lifevac

Fail

Buyers convert on only 0.6% of searches, so Lifevac is a Fail.

Flapen Score
37
37 / 100
Ranks 1,315 of 1,428 Auto & Motorrad niches · −14 vs the category median of 51
Market size
€47K/yr196K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
83%top-5 click share · 9 brands · 24 sellers

Flapen Score

Lifevac against its category

The dotted line is the Auto & Motorrad average. Past it, Lifevac is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifevac market on Amazon at a glance

Shoppers on Amazon Germany searched for Lifevac 196K times last year and spent an estimated €47K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
0.6%
Market size, estimated
€47Ka year
Peak month
May2.1× the quietest month
Top search term
lifevac - erstickungs-rettungsgerät35K searches a year

02 · Price

A sale here is worth €38.63.

Listings sell for €38.63 on average, from €8.47 to €148.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €38.63 that is €4K to €10K a year per listing.

Average price
€38.63inside the $15 to $100 sweet spot
Price range
€8.47–€148.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€4K–€10K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #197 within Autozubehör. It carries 880 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
19.7%
Average rank
#197in Autozubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
880per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lifevac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

24

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

  • Brand 136%
  • Brand 224%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Demand

Lifevac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Search terms

Top Lifevac search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lifevac - erstickungs-rettungsgerät35K/yr
  • lifevac21K/yr
  • anti choking device11K/yr
  • erstickungs-rettungsgerät22K/yr
  • choking rescue device10K/yr
  • erstickungs-rettungsgerät kinder17K/yr
  • verschlucken erste hilfe gerät14K/yr
  • anti erstickungs gerät14K/yr
  • life vac8K/yr
  • anti choking device kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Lifevac

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Benutzerfreundlichkeit”
48%of negative reviews mention “Haltbarkeit”
2.6%of orders come back
“Allerdings nach 8 Wochen defekt”
A buyer, on “Haltbarkeit”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lifevac questions

Answered from the same tracked data.