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Lederpflege Set

Fail

Demand is soft, at -25.6% this quarter, so Lederpflege Set is a Fail.

Flapen Score
47
47 / 100Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51
Market size
€84K/yr34K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
59%top-5 click share · 8 brands · 32 sellers

Flapen Score

Lederpflege Set against its category

The dotted line is the Auto & Motorrad average. Past it, Lederpflege Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Lederpflege Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Lederpflege Set 34K times last year and spent an estimated €84K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
8.8%
Market size, estimated
€84Ka year
Top search term
keralux lederpflege set11K searches a year

02 · Price

A sale here is worth €28.02.

Listings sell for €28.02 on average, from €16.70 to €46.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €28.02 that is €3K to €7K a year per listing.

Average price
€28.02inside the $15 to $100 sweet spot
Price range
€16.70–€46.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #447 within Reinigung & Pflege. It carries 744 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
32%
Out of stock, average day
0.0%
Average rank
#447in Reinigung & Pflege
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
744per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Lederpflege Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

32

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • Brand 179%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Search terms

Top Lederpflege Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keralux lederpflege set11K/yr
  • keralux lederpflege9K/yr
  • lederpflege set6K/yr
  • leder pflege set3K/yr
  • keralux5K/yr

Reviews and returns

What reviews say buyers love and hate about Lederpflege Set

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Einfache Reinigung”
0.3%of orders come back
“der Reiniger Könnte etwas besser sein”
A buyer, on “Einfache Reinigung”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Auto & Motorrad niches

FAQ

Common Lederpflege Set questions

Answered from the same tracked data.