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Lederpflege Schuhe

Fail

Demand is soft, at -46.4% this quarter, so Lederpflege Schuhe is a Fail.

Flapen Score
43
43 / 100
Ranks 1,125 of 1,428 Auto & Motorrad niches · −8 vs the category median of 51
Market size
€91K/yr78K searches / yr
90-day growth
-46.4%search demand this quarter
Competition
63%top-5 click share · 19 brands · 67 sellers

Flapen Score

Lederpflege Schuhe against its category

The dotted line is the Auto & Motorrad average. Past it, Lederpflege Schuhe is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lederpflege Schuhe market on Amazon at a glance

Shoppers on Amazon Germany searched for Lederpflege Schuhe 78K times last year and spent an estimated €91K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-46.4%
Conversion, latest week
9.6%
Market size, estimated
€91Ka year
Peak month
November5.0× the quietest month
Top search term
lederpflege schuhe31K searches a year

02 · Price

A sale here is worth €12.19.

Listings sell for €12.19 on average, from €2.31 to €32.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €12.19 that is €1K to €3K a year per listing.

Average price
€12.19under the $15 to $100 sweet spot
Price range
€2.31–€32.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Reinigung & Pflege. It carries 4,561 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#40in Reinigung & Pflege
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
4,561per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Lederpflege Schuhe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

67

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

63%

Top 20: 95%

Open market

25%

  • Brand 118%
  • Brand 215%
  • Brand 314%
  • Brand 412%
  • Brand 59%
  • Brand 67%

Demand

Lederpflege Schuhe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Lederpflege Schuhe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lederpflege schuhe31K/yr
  • schuhpflege leder12K/yr
  • lederschuhe pflege13K/yr
  • lederwachs7K/yr
  • bienenwachs lederpflege4K/yr
  • ledercreme3K/yr
  • schuh lederpflege4K/yr
  • leder wachs3K/yr

Reviews and returns

What reviews say buyers love and hate about Lederpflege Schuhe

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Funktionalität insgesamt”
0.4%of orders come back
“Ohne Wirkung”
A buyer, on “Funktionalität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lederpflege Schuhe questions

Answered from the same tracked data.