How competitive is the Lecwec niche on Amazon Germany?

4 brands and 60 sellers compete in Lecwec on Amazon Germany. The top 5 Lecwec products take 96% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Lecwec niche?

Lecwec sells for €21.48 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €11.38–€35.25. The average incumbent carries 1,828 reviews — the moat a new listing must climb.

Lecwec

brand-locked demand (top 5 brands take 100% of clicks) — Lecwec doesn't clear our bar today.

Flapen Score

Skip it

Ranks 814 of 1,428 Auto & Motorrad niches · −2 vs the category median of 51

This niche Category average · 1,428 niches

Is Lecwec profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lecwec is a €189K/yr Amazon Germany market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Lecwec: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.3% over the last 90 days and 14.6% of searches end in a purchase.

€189K

revenue / yr

Units sold / yr8K

Search volume / yr+24.3%60K

Conversion rate14.6%

Avg price€21.48

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 60

Top-5 product click share96%

Open market0%

Avg brand age95 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Top Lecwec products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Liqui Moly Öl-Verlust Stop | 300 ml | Öladditiv | Art.-Nr.: 1005

Price: €11.38
Rating: 4.4/5
Reviews: 7,908
Age: 17y ago

LIQUI MOLY 5182 Pro-Line Öl-Verlust-Stop 1 l

Price: €25.07
Rating: 4.5/5
Reviews: 1,374
Age: 15y ago

Lecwec öl stopp leck 100ml

Price: €21.06
Rating: 4.3/5
Reviews: 1,156
Age: 17y ago

2x LIQUI MOLY 1005 Öl-

Price: €19.40
Rating: 4.6/5
Reviews: 151
Age: 9y ago

XADO Motoröl Additiv Stop Leak Engine - Ölverlust Stop Motor Dichtmittel für Undichtigkeiten Öl Additiv Diesel für Motordichtung - Benzin- und Dieselmotor Ölleckstop Ölverbrauch Stop - 250 ml

Price: €16.74
Rating: 4.4/5
Reviews: 357
Age: 11y ago

Newest

by launch date

2x LIQUI MOLY 1005 Öl-

Price: €19.40
Rating: 4.6/5
Reviews: 151
Age: 9y ago

XADO Motoröl Additiv Stop Leak Engine - Ölverlust Stop Motor Dichtmittel für Undichtigkeiten Öl Additiv Diesel für Motordichtung - Benzin- und Dieselmotor Ölleckstop Ölverbrauch Stop - 250 ml

Price: €16.74
Rating: 4.4/5
Reviews: 357
Age: 11y ago

LIQUI MOLY 5182 Pro-Line Öl-Verlust-Stop 1 l

Price: €25.07
Rating: 4.5/5
Reviews: 1,374
Age: 15y ago

Liqui Moly Öl-Verlust Stop | 300 ml | Öladditiv | Art.-Nr.: 1005

Price: €11.38
Rating: 4.4/5
Reviews: 7,908
Age: 17y ago

Lecwec öl stopp leck 100ml

Price: €21.06
Rating: 4.3/5
Reviews: 1,156
Age: 17y ago

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Liqui Moly84%
LecWec9%
XADO4%
Funwave4%

Top Lecwec search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ölverlust stop13K/yr +10.8%9.4% conv.
liqui moly ölverlust stop10K/yr +87.6%17.0% conv.
lecwec9K/yr +24.6%8.1% conv.
öl stop6K/yr +20.4%8.5% conv.
öl verlust stop7K/yr -10.5%10.8% conv.
öl stop liqui moly4K/yr +121.0%13.8% conv.
ölverlust stop liqui moly4K/yr +10.8%16.0% conv.
ölstopp4K/yr -13.0%10.6% conv.
lecwec ölverlust stop3K/yr +4.4%8.7% conv.

What reviews say buyers love and hate about Lecwec

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Qualität insgesamt20%

“Beste Produkt”

Preis-Leistungs-Verhältnis17%

“Top Preisleistung”

Schmierung16%

“Liqui Moly ölverlust stop”

beworben Vs Tatsächliches Produkt14%

“macht was versprochen”

Motorleistung7%

“Vielen Dank, es hat meinem Motor geholfen”

What buyers complain about

88% of reviews

Funktionalität insgesamt27%

“Funktioniert nicht”

Preis-Leistungs-Verhältnis19%

“Schade ums Geld”

Auslaufsicher12%

“Nach jeder Fahrt tropften etwa 10–15 Tropfen Öl unter dem Motor heraus”

Portabilität8%

“Nun nach 4 Wochen war es nicht mehr tragbar”

Anleitung/Benutzerhandbuch/Fehlerbehebung8%

“Hat trotz Anwendung nach Anleitung nicht wirklich funktioniert”

Lecwec return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

24%

2Kompatibilität – insgesamt

21%

3Auslaufsicher

18%

4Gesamtgröße

15%

5Defekt Material/Teile

Common Lecwec questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lecwec 49/100 on Amazon Germany — Skip it. The niche generates €189K/yr across 6 tracked products. Search demand moved +24.3% over the last 90 days.

Lecwec buyers on Amazon Germany complain most about Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Auslaufsicher, the themes mined from the niche's reviews. Its return rate is 0.3%.