Skip to content
52

lackstift

Worth a look

Shows low returns (0.6%), but a small market ($78K/yr) keeps it on the watch list.

Market size 20Growth 44Conversion 54Competition 81Returns 97Price range 45Avg price 36Brand share 43Review moat 44Quality gap 50

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€2.41–€25.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,147.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay€10.31

avg listing price — sweet spot $15–$100

Market size

Bad€78K

€78K/yr · 172K searches

According to Flapen's Amazon Germany niche tracking, lackstift is a €78K/yr Amazon Germany market (172K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

lackstift market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€82K–€103K
units × avg price
Conversion rate
4.4%
Avg BSR
#81
Page quality
0%
Prime
86%
Sponsored
60%
Out of stock
8.7%
Avg brand age
40 months
Avg seller age
180 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

136

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

34%

Top 20: 76%

Open market

18%

  • edding43%
  • YYSHUS23%
  • LICARGO5%
  • Zenacolor5%
  • colozoo4%
  • Aurobliss3%
  • Open — no brand owns it (15 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.0% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top lackstift search terms

  • lackstift70K/yr
  • edding 75020K/yr
  • lackstifte19K/yr
  • lackmarker13K/yr
  • edding lackmarker11K/yr
  • paint marker10K/yr
  • lackstifte bunt set wasserfest7K/yr
  • edding lackstift8K/yr
  • edding 750 lackmarker4K/yr
  • lackstift edding4K/yr
All search terms

Top lackstift products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€5K9%€7K12%€9K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lackstift

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe24%

“Supergroße Palette an Farben”

Qualität insgesamt17%

“Super Produkt”

Stift/Bleistiftqualität9%

“TOP Marker”

Preis-Leistungs-Verhältnis7%

“Funktioniert super, super gunstig, super preis Leistung”

beworben Vs Tatsächliches Produkt6%

“Produkt ist wie beschrieben”

Benutzerfreundlichkeit4%

“Handhabung super easy”

Lackqualität3%

“Super Lackstift”

Abdeckung3%

“Er deckt alles ab”

Schreiberfahrung3%

“Stift schreibt super”

Gesamtgröße2%

“Passt”

What buyers complain about

Farbe16%

“Ein Pink war doppelt”

trocken/leerTinte10%

“Zum Teil fast eingetrocknet”

Qualität insgesamt6%

“Die Qualität stimmt keinesfalls mit der Produktbeschreibung überein”

Feucht/Trocken5%

“komplett eingetrocknet”

Haltbarkeit4%

“hält nicht”

Dicke4%

“sehr dünn”

Wasserbeständigkeit4%

“Nicht wetter-/wasserfest”

Feder-/Spitzenqualität3%

“Man muss die Spitze mehrmals hintereinander eindrücken”

Preis-Leistungs-Verhältnis3%

“Soweit ok nur eindeutig zu teuer”

Trocknungszeit2%

“würde nur mit lauwarmen Wasser abgespült!”

Top return reasons

Farbe30%
Funktionalität insgesamt8%
trocken/leerTinte8%
Gesamtgröße5%
Qualität insgesamt5%
Anzeigefarben4%
Wasserbeständigkeit4%
Feucht/Trocken3%
Lackqualität3%
Produktzustand3%

Common questions

Is lackstift profitable to sell on Amazon Germany?
The niche generates €78K/yr across 50 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the lackstift niche?
21 brands and 136 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in lackstift?
Top complaints mined from reviews: Farbe, trocken/leerTinte, Qualität insgesamt. The return rate is 0.6%.
When does demand for lackstift peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the lackstift niche?
Listings span €2.41–€25.40; the average listing price is €10.31 (sweet spot $15–$100). The average incumbent carries 2,148 reviews — the moat a new listing must climb.