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Lackstift

Lackstift shows low returns (0.6%), but a small market ($78K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 43% of 1,428 Auto & Motorrad niches · +1 vs the category median of 51

Market size 20Growth 44Conversion 54Competition 81Returns 97Price range 45Avg price 36Brand share 43Review moat 44Quality gap 50
This niche Category average · 1,428 niches

Is Lackstift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lackstift is a €78K/yr Amazon Germany market (172K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.

Lackstift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.0% over the last 90 days and 4.4% of searches end in a purchase.

€78K

revenue / yr

Units sold / yr10K
Search volume / yr+15.0%172K
Conversion rate4.4%
Avg price€10.31

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers21 · 136
Top-5 product click share34%
Open market21%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement60%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews2,148

Top Lackstift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€2K€5K€7K€9K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

136

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

34%

Top 20: 76%

Open market

18%

  • edding43%
  • YYSHUS23%
  • LICARGO5%
  • Zenacolor5%
  • colozoo4%
  • Aurobliss3%
  • Open — no brand owns it (15 brands, 18%)

Lackstift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume172KCVR4.4%Products50Brands21Top 5 Brands79%OOS Rate8.7%Rating4.5★Reviews2,148Avg BSR#81
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Lackstift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lackstift70K/yr
  • edding 75020K/yr
  • lackstifte19K/yr
  • lackmarker13K/yr
  • edding lackmarker11K/yr
  • paint marker10K/yr
  • lackstifte bunt set wasserfest7K/yr
  • edding lackstift8K/yr
  • edding 750 lackmarker4K/yr
  • lackstift edding4K/yr

What reviews say buyers love and hate about Lackstift

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Farbe24%

Supergroße Palette an Farben

Qualität insgesamt17%

Super Produkt

Stift/Bleistiftqualität9%

TOP Marker

Preis-Leistungs-Verhältnis7%

Funktioniert super, super gunstig, super preis Leistung

beworben Vs Tatsächliches Produkt6%

Produkt ist wie beschrieben

What buyers complain about

56% of reviews
Farbe16%

Ein Pink war doppelt

trocken/leerTinte10%

Zum Teil fast eingetrocknet

Qualität insgesamt6%

Die Qualität stimmt keinesfalls mit der Produktbeschreibung überein

Feucht/Trocken5%

komplett eingetrocknet

Haltbarkeit4%

hält nicht

Lackstift return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
30%
2Funktionalität insgesamt
8%
3trocken/leerTinte
8%
4Gesamtgröße
5%
5Qualität insgesamt
5%

Common Lackstift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lackstift 52/100 on Amazon Germany — Worth a look. The niche generates €78K/yr across 50 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +15.0% over the last 90 days.
Search demand for Lackstift on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.